The Six "New" Bright Spots Flourishing - The Opening Of The Twelfth SIUF Shenzhen Lingerie Exhibition

In April 19, 2017, on the occasion of the handover of spring and summer, the annual

In Shenzhen Convention and Exhibition Center, the curtain is set up.

Min secretary, deputy director general Cao Xuejun, former Deputy Secretary General of the national development and Reform Commission Li Yang, director of the Shenzhen Municipal Commission for promotion and development, Ye Jiande, director of the Shenzhen Municipal Commission for promotion and development, Zhang Liren, Secretary of the Shenzhen municipal SME Service Department, deputy director of Hu Rulin, the vice chairman of the China Federation of textile industry, vice chairman of the China Federation of trade unions, chairman of the China Association of fashion designers, chairman of the China Garment Industry Association, Qu Jing, vice chairman of the China Knitting Industry Association, vice president of the China Textile Association, the chairman of the Guangdong Textile Association, chairman of the Hongkong underwear industry association, chairman of the association of the underwear industry association, the founder of SIUF, and the distinguished guests attending the opening ceremony. Chen Biao, vice mayor of Shenzhen, Gao Yan, Ministry of consumer goods industry, Ministry of industry and Commerce

Speech by Gao Yan Min, Secretary for consumer goods industry, Ministry of industry and Commerce

At the opening ceremony, the director of the consumer goods industry division of the Ministry of industry and commerce, Gao Yan Min, delivered an important speech, conveying the trust and support of the national government to China's underwear industry, and highly praised the platform of Shenzhen underwear exhibition. He said: "a successful exhibition has a great pulling effect on promoting the development of the industry.

The Shenzhen lingerie show has become the world's leading professional underwear exhibition. We hope it will become better and more influential.

Make greater contributions to development. "

Speech by Zheng Bihao, President of Shenzhen Underwear Industry Association

Zheng Bihao, President of Shenzhen underwear industry association, also delivered a speech as the leader of the exhibition organizers. He thanked everyone for coming with Shenzhen underwear Exhibition for many years. She said she would not fail to meet expectations and continue to lead Shenzhen underwear to a higher level, helping to enhance the popularity and influence of Chinese underwear brand in the world.

International top show Rene Celestin

For Rene, Hamish, China underwear culture station Consultant

At the opening ceremony, the two international heavyweight big coffee, the international top show Rene Celestin and the famous director Hamish Hamilton, were invited to serve as the China underwear culture week consultant, Zhang Fengwei, the founder of the Asia Pacific region of Mark, and the chief executive of the Hamish group.

The exhibition will be held for three days, with rich content and brilliant display. The exhibition has the largest scale in the world, reaching 73000 square meters. It will continue to lead the world's underwear exhibition industry.

In addition to the static exhibition, this cultural week has excellent supporting activities such as the Supermodel Contest, the design competition, the underwear show, the awards ceremony and the forum.

A fashion storm hits Shenzhen again. The six "new" highlights allow us to experience the visual shock brought by the "beautiful economy".

The rise of "new forces" enriches the exhibition connotation

Compared with the past, Shenzhen underwear exhibition has a wider range of exhibitors, exhibiting more complete categories, and covering the whole industrial chain of underwear more comprehensively.

This year, the enthusiasm of exhibitors in the upstream yarn industry has been unprecedentedly high. The industry giants such as Ying Wei, Dongyang spinning, Xiao Xing, and punt continue to participate in the exhibition. The famous enterprises such as Lan Jing, Yi Li, Yi Zhi textile, Shandong Lian run, Dezhou Huayuan and so on have joined in, which further proves that the Shenzhen lingerie exhibition has an increasingly powerful influence in the industry. It also confirms that the industry's competition is further extended to the upstream of the industrial chain.

At the same time, the leading enterprises of underwear are gathered together. They have been well-known for many years with SIUF, such as an Li Fang, a city beauty, Hui Jie, O Li Ning, San Quan and Ordifen.

With its latest products coming again, a hundred flowers bloom to show the richness and splendor of Chinese underwear category.

The promotion of e-commerce platform enterprises has also been further intensified this year. The entire Pavilion No. 6 as an independent Pavilion, a show dress net, a little customer, a Jingdong underwear and other rapidly rising enterprises relying on the Internet have also launched a more comprehensive and in-depth cooperation with SIUF.

What is more noteworthy is that the area of international exhibition area has increased significantly this year. International brands and accessories manufacturers in 12 countries and regions such as Germany, France, Switzerland, Columbia, Italy, Israel, Hongkong, Taiwan, Japan and so on bring wonderful products, such as international top swimsuit GotteX, South American first underwear brand Leonisa, Japanese trousers sales champion Atsugi/ thick wood, Germany high-end pajamas swimsuit brand Roesch Fashion and SIUF join hands to explore the Chinese underwear market.

Opening ceremony starts

"New technology" landed and accumulated potential for innovation

In recent years, with the progress of science and technology and the enhancement of consumer demand, China's textile industry has begun to pform and upgrade to high-end, intelligent, green and service oriented businesses. All brands and enterprises are actively creating new products, upgrading the level of production technology, digging deeper into the added value of products, and making products more functional, practical and beautiful. In the Shenzhen underwear exhibition, many enterprises are exhibiting their latest R & D technology, presenting the most advanced technology in the most dazzling way, and further boosting the optimization and upgrading of industries.

For example, the new functional series of deodorant spandex creora, Fresh, cool and anti ultraviolet nylon MIPAN Aqua X, which is newly launched by Xiao Xing group, has invested a lot of money in developing the new material that can be worn on the body, namely, the "inner heating fiber" of biomass graphene, and the unique patented technology developed by Tengfei technology, which is jealous of the combination of "chitin" and "far-infrared" high-tech health fabric and new products.

These enterprises spare no effort to develop new technologies, create every lingerie, and satisfy more consumers' demand for healthy underwear and products.

The emergence of new mode aggravated business pformation

The popularity of the Internet has changed the way of life of people. At the same time, it has also made the new business mode of electric business rise rapidly. Many traditional industries are closely following the changes of the times. They have caught the momentum of development with the Internet. The underwear industry is no exception. In recent years, some enterprises have begun to rely on the Internet for marketing mode pformation, and have achieved great success.

Taking the 2017 Shenzhen underwear exhibition as an independent exhibition hall, the whole 6 Pavilion is a successful example of using the Internet marketing to create a professional service platform for underwear industry.

The vertical mining platform takes the underwear industry as the breakthrough point, and directly links supplier manufacturers with terminal retailers. There is no intermediate redundant links, so that the circulation of goods and information flows flat. It not only changes the traditional operation mode of underwear industry, but also plays a huge role in promoting the development of Chinese underwear.

The professional service platform of China's underwear industry, which is one of the chief information and trading services, is also set up in the past two years and is rapidly rising in the industry. The show service network relies on the characteristics of "focus, efficiency and intelligence" of the Internet, and provides innovative industrial services with cloud platform as the carrier. It solves the three major problems of asymmetric information, imperfect channels and unsmooth financing.

At the Shenzhen lingerie exhibition, Xiu Fu net displays its image with its unique red and white style booth, and holds a forum at the exhibition to share how to use the Internet to increase the value of the industrial chain.

Focus on mobile social marketing, and focus on "making technology pioneers" is also a leader in the mobile field in just a few years. In 2017, dot guest took the latest products, technology and ideas to attack the Shenzhen underwear exhibition, bringing new thinking to the development of China's underwear industry.

At the same time, the electricity supplier giant Jingdong also joined hands with SIUF to create a 4. 19 underwear Festival. As an important part of Futian Shopping Festival, we launched the "net red + live + business" mode during the exhibition. We invited the network super hero anchor to broadcast live on the Jingdong platform in the form of entertainment, comedy and interaction. The online and offline audiences vividly presented the brand products, and guided the audience to complete the purchase behavior on the Jingdong platform, and widened the sales channels of underwear category in the network.

Chen Biao, vice mayor of Shenzhen, announced the opening of the 2017 China underwear culture week and SIUF China (Shenzhen) international brand underwear exhibition.

"New big coffee" to boost the popularity index

This cultural week also has many big coffee coming to help.

On the evening of April 19th, the "bright public welfare Fashion Night" golden belly Award - SIUF2017 China underwear industry annual awards ceremony and the Phoenix Dance China Public Service tour ceremony will be launched. The heart care public welfare foundation love ambassador and the internationally renowned singer Tan Weiwei will be invited to attend. Accompanied by the public concert tour, the love will be spread throughout the land of China.

The world renowned Rene Celestin, the internationally renowned director, the Oscar prize giving ceremony and the opening ceremony of the London Olympic Games director Hamish Hamilton, the international top model scout Cesar Perlin will be the SIUF2017 international underwear super model draft final conference judges, to enhance the international standard of the SIUF super model draft show. The world's top underwear observers, the founder of Paris concept Jos Berry, the international authoritative fashion underwear media INTIMA INTIMA, will be the 2017 charming Oriental China international underwear creative design competition judge. The design director of the Parson School of the international top fashion design institute will also serve as the 2017 glamour Oriental China international underwear creative design competition, the jury of the international design of the original design competition of the international fashion house, and examine the oriental characteristics with western aesthetics, pointing out the direction for the development of Chinese underwear fashion. In addition,

This exhibition will fully mobilize all the forces in the underwear industry, borrow the brain's top international wisdom, integrate the high-quality resources of the industry, and promote the upgrading and upgrading of the industry in many dimensions.

"New ideas" collide detonating the focus of the industry

The Chinese underwear summit held annually during the exhibition is also an activity that brands and enterprises must take part in.

The China underwear summit was founded in 2006. It is the high-end wisdom forum leading the forefront of the Chinese underwear industry and innovative practice. So far, it has successfully held the 11 session.

China underwear summit will bring together underwear experts, well-known business leaders and brand representatives to explore the problems faced by the underwear industry and formulate innovative solutions to promote the growth of China's underwear brands.

China underwear summit brings together business, channel, design, trend, brand and other decisive factors to promote the development of China's underwear industry. It is the best way to penetrate China's underwear industry and explore the Chinese market.

China underwear summit will focus on the hot topics of the year through sharing, confrontation and collision, analyze the environment of underwear industry, promote the brand innovation of underwear, enhance the brand strength, organization and design ability of enterprises, and provide diversified ideas and innovative directions for the operation of enterprises.

2017 China underwear Summit (CIUF) expands the guest lineup from the perspective of industry and market, challenges the hot topics of underwear industry, and discusses the sustained development of the industry. The organizing committee invites the industry to discuss the future trend of the underwear industry. The theme of "pformation, remolding, linking" and "new technology and new trend of materials" is the theme to carry out in-depth dialogues and exchanges on the development of the underwear industry, and the future direction of the underwear industry in a multidimensional, multi angle and all-round way, providing the best interpretation for the development of the underwear industry under the "new economy".

"New fashion" shows the eyeball economy

The fashion underwear show is the most striking highlight of the annual exhibition. During the Shenzhen lingerie exhibition, there will be a number of fashion shows and brand shows. The hot models will be on the T platform, with different temperament to interpret the brand personality, show the beauty of Chinese underwear, and lead the new fashion of the world.

Ann Li Fang brings the opening show "moment" to the exhibition. "I AM EVERY WOMEN" fashion show will be held by envida. The fashion will open the mood, life, and the AW2018-19 trend release. The brand of Olennon, Mousika's temptation and Ji Xiang Zai will also show the wonderful brand show.

During the exhibition, SIUF2017 international underwear supermodel draft finals will be held. 36 beautiful models from all over the world will compete for a hot, hot figure and temperament. Similarly, the "charming Oriental" China international underwear creative design competition and the new design competition of the original design competition of the China international clothing home decoration will also give people a refreshing feeling.

Different styles of fashion show, fashion and sexy amazing meet, to the audience present a wonderful visual feast!

With the strong support of Shenzhen municipal government and relevant departments, the Shenzhen underwear trade association and Shenzhen underwear exhibition, Shenzhen's underwear industry chain has been continuously improved. The overall research and design level of the underwear industry has taken the lead in China, and the total economic volume of the whole industry is among the best in China's large and medium-sized cities.

In 2016, Shenzhen underwear produced 850 million kinds of underwear every year, with an annual output value of nearly 45 billion yuan, accounting for 15% of the country's total, accounting for 1/3 of Guangdong, and occupying 60% of the market share of the lingerie high-end market.

SIUF China (Shenzhen) international brand underwear exhibition is committed to building the "China's world" value platform, promoting the rapid development of China's underwear industry, and making Chinese underwear the leader of global fashion.