Why Is Jiangxi Boss King In Africa?

According to the world clothing shoes and hats net, a few days ago, a group of 6000 African women workers sang the video of "unity is strength", and screen the Internet.

You know, in this country, 1/3 of the people are illiterate, do not speak Chinese songs, only half of their native language can be recognized. But a Chinese entrepreneur has led 6000 African workers to do this shocking thing.

This is a Chinese enterprise factory in Ethiopia. In order to enhance the cohesion and discipline of workers, every morning, enterprises should gather all the local workers together and sing "unity is strength".

And the founder of this enterprise.

It's China's largest.

Manufacturing company,

Zhang Huarong, chairman of Huajian group.

You may not have heard of Huajian group, but in the industry, Huajian is known as Foxconn in the footwear industry. The OEM customers almost include all the famous women shoes brands in the world.

COACH, GUCCI, UGG's foundry is all about it, and one pair of shoes worn by every 10 women in the United States comes from Huajian.

Even Ianka, daughter of trump, assured him of his brand.

In addition to the godfather of women's shoes, he is also the king of the African business community. Even African presidents often go to his company and have a good relationship with the president's wife.

Although at the helm of China's largest female footwear foundry company, has 23 thousand employees, but Zhang Huarong is properly poor, family siblings 5 people, poor enough to afford high school.

The way to start a business is also the three way and the three way. Even the company is deceived by the company. At the worst time, the debt is 5 million, almost running to Russia.

But people are poor and ambitious. Zhang Huarong has a tough personality and keeps his promise. Even when he is the most desperate, he finds unqualified shoes and burns all his shoes in front of customers.

Finally, relying on faith, we will lay a solid foundation.

Today, Chuang Ge comes to pick up the way of entrepreneurship of Zhang Huarong, the godfather of Chinese women's shoes.

As long as I am not allowed to farm, I will do anything.

Although Zhang Huarong now has over 20 thousand employees, he was tortured by one thing before he was 30 years old: poor.

The growth of any entrepreneur is inseparable from the experience of the times. Zhang Huarong is more sad. He was born in a poor mountain village in Nanchang, Jiangxi, in 1958, catching up with the great leap forward, three years of natural disasters and the Great Cultural Revolution.

He grew up from the "rice soup", and the best meal was soy sauce and pepper mixed rice.

After several days in junior high school, he dropped out of school because of poverty. After joining the army, he was demobilized and unable to find a good job because of cultural restrictions.

At that time, the surrounding people ran to cultivate their land for their own living.

But Zhang Huarong was not reconciled to it. He felt that if he did not let him farm anything, he would do anything. After he recovered, the carpenter, Tinker, painter, as long as he was competent, he did.

In 1984, Zhang Huarong went to Zhejiang to sell shoes and sell it to Jiangxi. Although it was very profitable, it was too much trouble to sell them.

Therefore, Zhang Huarong, who loves to ponder, thinks, "this cloth shoe is not very complicated. Why not try to do it yourself?"

It was done, borrowed 3 machines, invited 8 women workers, and Zhang Huarong set up a shoemaking factory.

Factory ".

Although he was a boss, he was not out of misery, so Zhang Huarong began his half life pioneering career.

The first fall: when the boss has to practice, for tens of dollars to be broken bones.

At that time, factories could produce more than a dozen pairs of cloth shoes every day, but there was no extra money to sell them. In order to make money, Zhang Huarong could only sell shoes by himself. After a few days' stall, Zhang Huarong was beaten by a trivial matter.

One day, Zhang Huarong set up a stall to meet a "wrong son", not to say that his wallet fell on his booth, but Zhang Huarong turned all over the stalls and did not see his money. Only then did he realize that he had run into a rascal.

Although there was not much reading at that time, family education and the edification of the army made Zhang Huarong very firm and firm.

"I didn't take it, I didn't take it. Why should I give him my hard earned money?"

As a result, the angry party immediately called the helper to beat Zhang Huarong up.

A bone on the foot was interrupted, swollen like a bowl, so Zhang Huarong could not walk normally for months.

In those days, such a thing seemed like a regular meal. Zhang Huarong had no choice but to put all his stubbornness on his shoes and stick to it.

Over the past few years, the shoes made by Zhang Huarong are of good quality and fair price. Finally, all the people in the county wear shoes made by him. Zhang Huarong earned the first 1 million yuan in his life.

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Second fall: 1 million cheated by partners, selling factories and deciding to go down to Dongguan

After a few days of good days, "poor" days came to the door again.

In 1992, a Taiwanese named surnamed Ye found Zhang Huarong. He registered a "glorious Hongkong company" in Hongkong and wanted to cooperate with Zhang Huarong.

In the name of the Taiwanese, there was a "Jian" in the name.

Unexpectedly, Zhang Huarong machine also bought, more than 5000 square meters of factory buildings have been built, more than 560 employees have been recruited, but this Taiwanese has run away! Did not give a penny, did not give an order.

When it comes to this millennium, you can sell the machine and factory, and how much the loss is, but Zhang Huarong did not give up.

At that time, Jiangxi's factories have been engaged in low-end workers. Zhang Huarong knows that the model of earning processing fees alone has not been able to make him a comeback.

!

This time, he waited for an opportunity to enjoy the reform and opening up of Dongguan. The shoe industry was already very prosperous. Zhang Huarong thought of going down south.

But at this time, Zhang Huarong was badly hurt, but he needed more money to invest in the south. Was he conservative or radical?

Zhang Huarong finally chose a desperate attack.

Third fall: Liabilities 5 million, want to escape Russia, to retain employees themselves to order.

But the distance between reality and ideal is always very large. Zhang Huarong made cloth shoes in his old home in Jiangxi, but in Dongguan she had to make women's leather shoes and use more modern machines.

No management personnel, no stable orders, all rely on Zhang Huarong alone to carry, and soon debt.

Hard to support until the end of 1997, the factory has been in debt of about 5000000 yuan, without an order, the factory is always at risk of collapse, forcing him almost to escape to Russia.

Before escaping, Zhang Huarong made a phone call to his family. When his mother knew it, he scolded Zhang Huarong for a long time: "to be a responsible person!" this sentence scolded Zhang Huarong. He made up his mind to stick to it and go to jail in the end.

Zhang Huarong decided to go all the way.

1., drive to despair. Persistence is victory.

The most fundamental thing to keep a factory is that people can not be dispersed.

After careful consideration, Zhang Huarong decided to take a risky move and give himself the next order.

There is a "customer" order, and that is the order of 5 containers! But no one knows, the order of raw materials, Zhang Huarong from upstream suppliers on credit.

What makes him even more unaware is that the shoes produced by these 5 containers should be sold to where they are going to go, which undoubtedly drives them to a desperate situation.

Fortunately, Zhang Huarong insisted on his choice and gave orders to save his life, such as Huajian, who had been walking on thin ice. The world famous shoe trader, barnon, wanted to buy shoes in Dongguan, but at that time, the shoe market in Dongguan had already formed a price alliance, so it was impossible for customers to keep the price down.

For the sake of his own strategic development, he wanted to cultivate a local shoe salesman in Dongguan. After investigation, they chose this stubborn and upright guy. For the first time, he gave this small shoe factory an order for 300 thousand pairs of ladies' shoes.

2. good faith is the first rule before interests.

Seize this opportunity, Zhang Huarong led the staff to work day and night.

20 days later, the first batch of goods was rushed out, and the company sent people to inspect the goods, but many unqualified products were detected.

Zhang Huarong, who treats others with sincerity, is anxious. He prefers to earn nothing and cheat customers.

So he directly burned all the shoes that were not in good quality in front of the customers.

Although the shoes are burned, the quality of this integrity has become the best golden signboard of Huajian.

From 1999 onwards, Huajian continued to expand until it became China's largest manufacturer of women's shoes.

From 0 to 1 depends on hard work, and from 1 to 100 is the pattern of founders.

In order to manage 6000 foreigners, he put a big trick: Chinese culture.

Although the business of Dongguan has increased, Zhang Huarong has been aware of the fact that the cost of production in Dongguan is rising. How can we reduce the production cost?

At that time, China was implementing the "going global" policy.

So Zhang Huarong and some entrepreneurs set up an inspection group and went to Ethiopia with great interest.

Though prepared in mind, these entrepreneurs were shocked by the harsh conditions in Africa.

Ethiopia is one of the 10 least developed countries in the world, with about 99000000 people and GDP per capita of only 483 dollars.

Poverty and backwardness, famine and war, 47% of men and 31% of women are illiterate.

Finally, the delegation refused all the olive branches thrown by Ethiopia, and only Zhang Huarong's Huajian group came out.

Because he saw the other side of the coin: the cheap labor resources of Ethiopia, the rich leather resources, the zero tariff policy of global import and export, and more importantly, the African Union headquarters in Ethiopia, the society is relatively stable.

At the beginning, the local government also suspected that Zhang Huarong had an ulterior motive in investing, and even asked him to strip for examination when he talked about the project.

Zhang Huarong turned around in anger and walked away. "Why do I have to let them check? What does he want me to do if he doesn't trust me?" as a Chinese entrepreneur, we must have backbone, especially in foreign countries, and we should not let them look down on them!

When the premier of Ethiopia learned about this, he admired Zhang Huarong's self esteem and self strengthening personality. He immediately sent him back and apologized in person.

Ethiopia's prime minister, Haier, has visited the factory.

From the decision to invest and set up factories, and began to build recruitment, and finally put into production, Zhang Huarong spent only 3 months.

In 2012, Huajian group's 2 production lines in Ethiopia and more than 500 workers were formally put into production.

Zhang Huarong worked from 8 in the morning to 10 in the evening. He only had a rest for half a day at weekends. He did not take part in any recreational activities. He devoted all his energy and time to thinking and working.

In addition to building factories, Zhang Huarong, as a national industrialist, has another dream: leaving Africa with Chinese culture.

Not only are these two days crazy songs of Chinese songs sung together, he eats with these Africans, and introduces them to China's hard working culture. They often show their hands to those African employees. "Look at my hands, you know, I worked from childhood.

In addition, Chinese teachers are invited to play Tai Chi with these Africans.

Let them feel the Chinese people's "hardness and flexibility".

Moreover, he also recognized 6 African dry sons.

Bring them home for their birthday and dinner, and learn about Chinese life.

Three months after the production of Huajian international shoe city, the development of the management mode of Chinese culture has accelerated: the export of local leather products has increased by 57%. The poorest countries in Africa have produced the most mainstream women's shoes in the United States and become the largest exporters of Ethiopia.

Zhang Huarong's success, let us see the power of China's inclusive culture, and allow Chinese enterprises to win steadily after winning their way out of the country. Especially in the past 10 years, how many countries in the world dare to ignore Chinese enterprises?

Chuang Ge believes that in other areas, Chinese enterprises will also continue to fight.

Because China has profound cultural accumulation, people are smart enough, hard enough to work hard and rely on such a strong home market, and there is no reason to develop poorly.

Who cares about China?

Who is short of himself.

More interesting reports, please pay attention to the world clothing shoes and hats net.