Electricity Supplier "Explosion" Humen Clothing Rushed Out Of A Road Of Pformation

World clothing shoes and hats online, 7 years ago, when he sold his first single garment online, he didn't know how to paste the express order.

7 years later, he can sell more than 2000 tickets a day, relying on his costume.

He is the general manager of Dongguan ice silk clothing Limited company. His story is widely circulated in the clothing industry of Humen.

In Humen, Dongguan ice silk garments Co., Ltd. is not the only clothing company that has benefited from the "explosion" of the electricity supplier. Nowadays, many garment enterprises have embarked on the pformation path of "exploding money".

5 years ago, the Yangcheng Evening News reported that Humen's online breakthrough was launched in the famous town of women's clothing. At that time, although Humen was already on the line, there was no electricity supplier park, nor did it connect with the market players and online shopping platforms.

Today, Humen has formed a pattern of competing with Humen's clothing electricity supplier Industrial Park as the leader, Daying Ying clothing mall, Italian law mall, Humen cross border electricity supplier park and other 9 electricity supplier industrial parks, with more than 8000 business enterprises.

Humen town

Wu Yaoqiang, the Secretary General of the association, said that Internet sales of Humen clothing through the third party platform last year were about 38 billion 500 million yuan, up 16% from the same period last year.

The annual express business volume of the town is about 290 million votes, an increase of about 10% over the same period, and the average daily e-commerce delivery volume is nearly 800 thousand.

Electricity supplier "explosion" so that his company's highest annual sales of over 40 million yuan

The development of Dongguan ice silk garments Co., Ltd. is on the way of Humen's rapid development of e-commerce.

"In 2010, I overheard my friends talking about the industry of electric business, and felt that this industry should have a great development, so it was very determined to enter the industry". Gao Zhen used to do food and drink, and began to do business well. But in 2006, it began to decline rapidly, and the restaurant was forced to close.

"I didn't know anything at all. I had to learn everything, learn computers, learn business and learn to operate. Everything started from scratch, and I did everything myself.

At that time, thanks to Taobao's function of collecting money in advance, otherwise I didn't have money to buy goods. "Talking about the past experience, Gao Zhen Yang was very emotional." I remember that at the end of 2010, I was doing business here alone. The first impression was that the express order didn't know how to paste it up, and asked the people next to it to know.

At that time, even a printer of more than 1000 yuan could not afford it, and the delivery order could only be handwritten.

Although Gao Zhen Yang knows nothing about electricity providers, he is good at learning and summarizing for many years.

So he frequently communicated with insiders, learning from others' successful experiences and drawing lessons from failed people.

In 2011, he went to Taobao University in the end of the year. He was "in the morning and dismissed from class." he could finish his drawings without knowing anything about computers.

In less than half a year, his business started to pick up. The breakthrough point was "the Korean version of trousers exploded".

His sales increased sharply.

He introduced that in 2012, the shop was already busy, and invited many people.

Because of its good style, it was soon noticed by some college students and agreed to be supplied by him.

Because the wholesale volume is too large, Gao Zhen Yang has set up a special business to supply the electricity supplier. "In 2013, a burst of money for a month is about one million, and the highest annual sales amount is about 40000000."

After making money, Gao Zhen kept giving money to his friends to set up a processing plant, but the only condition was not to become a shareholder, but to supply him with quality assurance.

Relying on "exploding money", low price and high quality, ice silk clothing has achieved an average of more than 2000 votes per day.

High cost of operation, the road of electric business is a long way to go.

Guangdong Kang Jia Clothing Technology Co., Ltd. is also a typical enterprise benefiting from the electricity supplier.

The company sold about two million in 2013, and after nearly four years of development, this year's projected sales will reach fifty million.

The company's electricity supplier manager Kang Wei believes that the reason for the rapid development of enterprises, first of all, companies choose the public concern about the health category of smart wearable clothing products.

Secondly, the company develops many brands and different series of products to meet the needs of consumers in different ages and different industries.

At the same time, a new online shopping platform will be opened every year.

In the past four years, it has been sold on Tmall, Alibaba, Jingdong and other online shopping platforms, which has greatly increased the coverage of the brand, and has made up for the shortcomings of user differences between platforms.

"If we say Humen

What is the biggest problem? My first thought is to promote the operation cost.

At present, the cost of operation almost accounts for more than 40% of sales, and the promotion of operating costs does not mean that one hundred percent has a return. Many electricity providers are investing huge amounts of cash, and the returns are too low.

Facing the future, Gao Zhen Yang has a clear understanding of the way of electricity supplier.

Gao Zhenyang reminded the new electric providers that they have just begun to prepare for their losses. They must know how to stick to it and work hard to get through the promotion period.

He believes that many people do not understand this truth, do not find out clearly, to invest in the early stage, we must stick to it, continue to invest, and accumulate in order to repay.

The non high-end products of Humen clothing occupy a relatively high proportion in the products of Humen clothing business operators. Although the homogenization of the Internet is very serious at present, the quality of Humen garments is very competitive under the same price.

Wu Yaoqiang believes that the diversification of products led by brand strategy is the core competitiveness of the apparel industry cluster area. The process of standard service orientation is the drainage engine of clothing online marketing.

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