2018SIUF Shenzhen Underwear Exhibition 5 Big Points To Be Seen
World clothing shoes and hats, April 19th.
2018 China underwear culture week
Cum SIUF China (Shenzhen) international brand underwear exhibition will be held in Shenzhen Convention and Exhibition Center.
Gao Yanmin, director of the Department of consumer products industry of the Ministry of industry and industry, Gao Yong, Secretary of the China Textile Industry Federation, Gao Yong, former Deputy Secretary General of the national development and Reform Commission, Li Yang, director of the consumer products industry department of the Ministry of industry and commerce, Zhang Li, chairman of the China Textile Industry Federation, Ye Jiande, deputy director of Shenzhen Municipal Commission for economic and trade promotion, Gao Lin, vice director of Shenzhen Guangming New District Management Committee, vice chairman of the China Federation of trade unions, chairman of the China National Association of Commerce and information, chairman of the China Fashion Designers Association, vice chairman of the China Textile Promotion Association, vice chairman of the textile industry association, chairman of Hongkong Association of underwear industry, chairman of Shenzhen underwear industry association, and founder of SIUF, attended the opening ceremony.
The exhibition will be held for 3 days, with rich content and brilliant display. The exhibition will reach 73000 square meters, bringing together more than 900 exhibitors and brands, and will continue to lead the global underwear exhibition industry.
In addition to the static exhibition, this week's underwear culture week has excellent supporting activities such as the super model competition, design competition, underwear show, awards ceremony, forum, designer salon, underwear Carnival and so on.
More than ever, the exhibits include bra products, functional underwear, health care underwear, thermal underwear, home clothes, pajamas, sporty underwear, men's underwear, underwear, underwear accessories, accessories, lace, machinery, equipment, models, underwear design, and other underwear industry chains, including socks, T-Shirts, pregnant babies and other cross-border products.
The underwear industry is experiencing a major change from the underwear industry to the surrounding products, taking the consumer as the center.
This exhibition, including Li Fang, city beauty, orinon, Xinyi, Midea, Ordifen, jealous, Pierre Cardin, HOSA, Tengfei, invierda, lenjing and other famous brands and manufacturers, has presented their latest technology and new products to the underwear exhibition to show the richness and excellence of Chinese underwear category.
Look at it.
Major brands compete for "fresh" innovation and crossover
New materials, new technologies and new forms are the highlights of this exhibition.
Ying Weida
LYCRA (Lycra)'s technological upgrading, new materials made by Shen Quan heavy gold plant graphene, soaring wearable intelligent sports underwear and so on.
With the mobile Internet becoming more and more close to the traditional industry, more innovative brands and innovative categories are emerging. With the change of consumption ecology, static display is very promising.
Children, sports, functional underwear, socks, warmth, T-shirts and other cross boundary categories have large booths to show "muscle" to the industry.
Large scale exhibitors such as Heng Du, sunflower and Yi Gu Fang, which are popular among young consumer groups, are filled with the smell of youth.
Xinyi carries a brand-new micro sports underwear brand YOGIRL to show its underwear exhibition. It has created an intelligent and high-tech network photo resort. Not only exhibits are outstanding, but also the core is amazing. Combining the latest concepts of face payment, digital marketing and membership integration, the exhibition has created a smart store form with experience, leisure and sales -- smart retail underwear store.
In addition to earning enough eyeballs, there are also mental agitation.
During the exhibition, the 2018 China underwear summit will be held. The Lycra brand innovation forum will invite industry leaders, industry leaders and famous brand CEO to carry out summit dialogues. It will demonstrate the importance of "innovation" to the underwear garment industry from the perspectives of design, quality, C terminal, new technology application, and the research and development of traditional underwear, and explore the role of innovation in product return and business essence.
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Underwear fashion trend starts in 2019
Sponsored by China underwear Culture Week Organizing Committee and China (Shenzhen) international brand underwear exhibition organizing committee, the Guangdong Textile Association and Shenzhen underwear industry association have undertaken the cooperation, and the UD design and Research Institute has undertaken the No. 2 Pavilion popular trend area, CO sponsored by Lan Jing fiber (Shanghai) Co., Ltd. and Foshan Qingying Textile Co., Ltd., for the first time in the past 13 years, it has released the fashion trend of underwear in the exhibition hall of underwear Exhibition for the first time.
This time, the organizing committee, in collaboration with the Xi'an Textile Engineering Institute of Donghua University and China Hong Kong Polytech University, invited senior underwear people and famous designers at home and abroad to form an expert review group on underwear fashion trend. Through market analysis, fashion trend prediction and combing, released the 2019 underwear fashion trend, combined with the trend of 2018 excipients, showed the future trend of the industry designers, buyers, purchasing, and so on, and pointed out the direction for the design and development of the manufacturers.
Look at three
8 industrial clusters leading dance and underwear Exhibition
Shenzhen underwear and collar dance all over the country.
Taking Shenzhen as the fulcrum, Foshan, Shantou and Zhongshan are
Underwear
As a major industrial city, the market share of underwear industry 2/3 has been lifted. With the industry entering the adjustment period, the industry is undergoing a new round of product evolution and innovation, mode innovation, and channel innovation. With the promotion of science and technology, the chain of lingerie industry is constantly optimized and iterated, and the strength of industrial clusters is highlighting.
At this exhibition, Shenzhen underwear industry, Foshan Yanbu underwear industrial cluster, Zhongshan underwear industry cluster, Changle lace industry cluster, Shandong knitting industrial cluster, Yiwu seamless industrial cluster, Shantou underwear cluster, Jinjiang swimsuit industry cluster and other 8 industrial clusters have become the focus of attention.
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High value underwear "show" to create a new high
Compared with previous years, this year's exhibition "show" field is wonderful.
In addition to the traditional grand prize, the fifth season SIUF international underwear Supermodel Contest, the Nice In "charm Oriental" China international underwear creative design competition, the 3 competition of the international fashion design competition, and the launch of the fashion show 2018, the exhibition also has many fashion releases.
At the same time, the Shenzhen lingerie exhibition has created a "Carnival Carnival" campaign. Through the comprehensive layout of online and offline channels, we have created a super feast for all the people to buy underwear.
Olive, Ordifen, Guge, An Nifen, Chun Du, met, ya, Yi Si La, cool, Li Mei Li, Qi Rui, AERENEY, autumn deer, top melon, Ubras, Bothyoung and other brands in the Carnival Carnival staged a joint show.
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Connecting with international fashion, all kinds of big coffee gathering
The 3 day China underwear culture week has not only set the stage for the show, but also assembled the world famous fashion director Hamish Hamilton, the top fashion show guide Rene Celestin, the international top spy Noah Shelley and the Victoria International Super Model Cindy Bruna.
Shenzhen fashion is in line with international standards. Fashion directors, star scouts, super models and other international big coffee gathered in Shenzhen lingerie exhibition, will promote the exchange and integration of Oriental fashion and Western fashion, help China fashion to the forefront of international fashion.
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