The First Line Of The Heart: Creativity, Color, Innovation, Weaving Dream, Longqing Celebrating The Anniversary Celebration

In September 19th,

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Solemn

Let the celebration activities be unique and full of ancient charm.

Friends and guests from all walks of life come to celebrate.

People together with a clean plaque inscribed the truth and respect the past, feel the charm of intangible heritage, inherit the ingenuity and create a gathering force for China.

Needlework, pure inscription

On the day of Si Qing, Long Qingxiang's front store held an annual net plaque ceremony according to its usual practice.

Inherit the disciples to climb the net plaque ladder, wear white gloves, from top to bottom, from left to right, wipe the Longqing plaque carefully with a clean plaque towel.

After wiping, the whole scene stood in succession and bowed to the plaque.

The net plaque, also a plaque, is not only a deep memory for our ancestors, but also a reminder of Long Qingxiang's pmission and awe and commitment.

The important task of culture.

In 1522, Long Qingxiang's ancestor opened in Beijing.

In the late Qing Dynasty, the ancestors of the two emperors in the Ming and Qing Dynasties were rewarded by the emperor of the Ming and Qing Dynasties. In the end of the Qing Dynasty, the ancestor crossed the ocean and studied western clothing techniques. In September 19, 1995, the first shop opened after the Longqing restoration, and in 2013, the old front door shop was reopened.

Behind the legend of the century is Long Qingxiang's ultimate belief in traditional crafts and traditional culture.

Over the past four hundred years, Long Qingxiang still insisted on the single single edition, the single edition, the single sheet, the 406 orders and the more than 10 thousand stitches. It relied on meticulous handicraft skills to deduce China's thousands of years of ingenuity culture, and the suit making skill was awarded the "East District level intangible cultural heritage project" in Beijing.

One foot and one scissor.

As a special language, clothing inherits the cultural connotation of a nation, and conveys the aesthetic and cognition of an era.

Longqing Xiang uses needle and thread to outline emotional warmth and warmth, and uses the ruler to measure the mood of the times.

No matter how the dynasty changes, how does the craft and design change?

The temperature is constant.

On the same day, the ruler and scissors symbolizing the tailoring were pmitted to all disciples, and instructed Longqing Xiang people to always remember the ancestral teachings of "one inch cloth and one inch of silk and make the best use of it, not to be self satisfied but not to be heavily tailored", to inherit the ingenuity and national feelings of our forefathers.

This spirit and feelings are not only the basic satisfaction of people's clothing needs, but also the superb presentation of traditional techniques, the inheritance and promotion of the excellent culture of our nation, and the exploration and expression of current people's quality life, personality attitude and future vision.

Carry forward the essence, self confidence and innovation

The celebration activities also carry the beauty of national essence.

The Guzheng music matches the singing of Han Si Li Chuan, which makes the audience listen to the traditional styles of rites and music.

Children know cotton.

Experience the embroidery of hand embroidery, feel the charm of non heritage skills, and broadcast the seeds of inheritance in the bottom of my heart.

As a time-honored enterprise with hundreds of years of family clothing history, Long Qingxiang has been trying hard to carry forward and inherit and carry forward the fine traditional Chinese culture.

In the future, Long Qingxiang will join the "breakthrough" and "innovation" elements in the meticulous and pursuit of the craftsmanship spirit, and take the product as the carrier to lead the eastern civilization to connect with the world fashion.

At the same time, we should organize more innovative activities to promote the inheritance of excellent culture.

This is also the responsibility given by the times to Longqing Xiang.