Do Pets Really Need To Wear Clothes?

Vicky is Liu's third dog and is the most famous dog among all her dogs.

On vibrato, Liu Xingran and his boyfriend share 940 thousand accounts and 150 thousand of Italy's Greyhound Vicky fans.

Vicky is not quite the same in every video.

Sometimes it wears.

Style short gown, wearing a black ribbon bow, sometimes wearing a red five-star.

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Liu Xingran studied in New York, USA and studied illustrations at College of Visual Arts, New York.

In the cold winter of New York, Vicky will wear red and blue when going out.

A scarf of the same color is attached to the neck.

Buying clothes for Vicky turned out to be Liu Xingran's new hobby. "Basically I buy three clothes at least every month," said Liu Xingran. "Every time I travel to Korea, Japan or other cities in the United States, I will go to the local pet shop to see if there is anything suitable for Vicky."

In the fashion brand, the introduction of pet clothing series has become the latest trend.

Italy luxury brand Moschino and fast fashion brand H&M launched a joint series of Moschino x H&M in November, including clothing designed specifically for pets.

The luxury feather clothing brand Moncler also cooperated with the US pet clothing brand Poldo Dog Couture in November to launch puppy down clothing, priced between $260 and $560.

In China, some people start to regard the pet economy as a new draught.

Statistics show that this speculation is not unreasonable.

According to the world clothing and shoe net, in August 2018, the dog and Asian pet exhibition jointly released the white paper on China's pet industry in 2018. It shows that the consumption scale of Chinese pets (dogs and cats) has reached 170 billion 800 million in 2018, an increase of 27% over the same period last year. The number of dogs and cats in urban areas has reached 56 million 480 thousand, and the number of dogs and cats in the whole country has reached 91 million 490 thousand.

The scale of domestic pet consumer market is growing rapidly, and pet clothing is also increasing in the market.

Huayuan Pet Products Co., Ltd. is an e-commerce company specializing in pet products. Tian Qiaofei, general manager, said that the proportion of pet clothing business in total revenue has increased year by year in the past ten years. Now the proportion of pet clothing business in the whole industry is 8% to 10%.

There are more and more people who dress pets, but do pets really need to wear clothes?

From a warm point of view, it seems necessary to dress pets.

Zhao Tian, a veterinarian at Guan Zhong pet hospital in Beijing, told reporters on the interface that although some long haired dogs can adapt to the lower temperature in winter, the short haired dogs still feel cold under the low temperature climate and wear thick clothes to protect the cold.

Because many dogs are naturally fond of outdoor sports, it is not too cold to wear clothes when they go out for a walk in winter.

If you wear a raincoat to your pet when it rains, you can prevent it from getting sick because of the rain.

But cats like to curl up in warm places in winter. They are not as active as dogs. The necessity of wearing clothes is not as big as dogs.

Tian Qiaofei said, pet clothing industry has a strong seasonal character, from September to January is the peak season of pet clothing, many pet owners will buy some warm clothes for their pets before entering winter.

There are also some dog owners who don't agree with the way they dress their dogs. "Some people think that dogs have fur. It's a good idea to dress dogs and" Mommy thinks you are cold. "

A Chihuahua and a pine lion were raised in ink pupil in Shenzhen. In the coldest days of winter, clothes were worn for chilly Chihuahua. Most of the time, Shenzhen was warm enough, and she seldom wore clothes for dogs because of warmth.

Although winter does not dress dogs, ink puppy bought the cool clothing of the US pet brand Ruffwear in the summer, which is used to remove the heat from dogs by evaporation.

Because the dog has no sweat glands, the cool coat simulates a sweat gland on the dog.

"I think there is nothing wrong with dressing a dog," he said. "It depends on the difference between the idea of a pet dog and a dog."

But for a time, she was dressed for a dog, not because of warmth or summer heat.

Because dogs often scratch their body when they suffer from skin diseases, they give their dogs a small vest with elastic Lycra, which allows them not to scratch, but also to protect their wounds.

Zhao Tian said, pet hospitals also have special pet clothing for medical purposes. They are usually made of gauze and other materials to prevent pets from licking and chewing wounds, and to prevent wounds from being stained or stained with dirt.

Sometimes a dog who is injured or operated is a large breed of dog. The pet hospital will ask the pet owner to make his own clothes for the dog.

In addition to clothes, there are many pet owners who buy shoes for the dogs.

Zhao Tian thinks it is not a problem to wear shoes in the winter, but it is not suitable for the dog to wear shoes in the summer, because the dog's sweat glands are mainly on the tongue and feet, and the wearing of the shoes will affect the heat dissipation, and the bacteria and fungi may even produce inflammation after the damp.

But many times, pets wear clothes or pet owners' preferences.

Because his dog Vicky has no fur and is very cold, Liu Xingran has bought many warm clothes for him. Besides, Vicky has the largest number of diminished versions or beautiful handmade clothes of all kinds of tide clothes. Liu Xingran feels that it is very successful to take pictures or take pictures of Vicky dressed up, and is "very cured".

Liu Xingran started raising Vicky in January this year.

In December last year, she learned from their family members that they had been hiding their bad news for months: the ten year old lady, the lucky dog, died.

"I am very sad," Liu Xingran returned to New York five years ago, and returned to school one or two times a year, ten days or so.

"After coming to New York, I really want to be beautiful, and the cover of friends circle has always been it.

But after it died, I was so sad that I changed the picture.

More than a month later, Liu Xingran and his boyfriend decided to have another dog.

Now the cover of her circle of friends has been replaced by a photo of Vicky. Almost every three friends circle is about the contents of her pets.

For her, pets are the spiritual mainstay.

Because of the love of dogs, Liu Xingran's dream has also become the design and production of clothing for pets.

Among foreign students, keeping pets is a common thing. Liu Xingran said that 1/5 of the overseas students would keep dogs or cats.

"Lonely, rather lonely.

In particular, students who live abroad are more likely to keep pets with themselves.

Lonely overseas students not only keep pets, but also spend money on their pets.

A friend of Liu Xingran never bought a luxury brand bag, but he saved money to buy a Louis Vuitton dog cage for his dog.

"Although this is extreme, there are really such people, and the proportion of young people is rising. This is an emotional need."

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It is not just overseas students who regard pets as spiritual sustenance.

Jia Qi has been raising dogs since he was 18 years old. The pug dogs and Bulldogs who have been raised are now dead.

Now she is 34 years old. Besides raising a golden fur dog named Awang, she is also a "mother" of many stray dogs.

Since the University began to join the volunteer rescue team, she regarded dogs as an important part of life.

Every month, besides the money spent by Awang, she spends thousands of dollars on her pet rescue.

"I think a dog is a very important family in my life."

Jia Qi once raised a bulldog with only one coat of hair and was very cold. But because of his fat and short size, he could not afford to buy clothes.

The dogs are not so cold. They also make clothes in the tailor's shop in winter.

After two dogs died, Jia Qi and his family were sad for a long time.

After that, Jiaqi packed their dozen clothes to the relief agency, and then helped her pets.

For some pet owners, it is more important to make pets happy than to look at them.

Ink pupil seldom wears clothes for pets, but because they like outdoor sports and dogs like sports, they buy American brand Ruffwear pets, such as sweaters, cotton padded clothes, sports shoes, chest straps and other outdoor equipment.

Chen Ming, executive director of Ruffwear loever Will Firm in Beijing, introduced the interface reporter. The inspiration of Ruffwear's design and research and development is from the outdoor brand of original birds and others, and then the material and tailoring are designed according to the pet's own characteristics.

Rolf Will also acted as a pet goggles brand Rex Specs, Chen Ming said that dogs with cataract need goggles to prevent ultraviolet rays from injure their eyes, otherwise they may cause blindness.

In addition, pet owners also need goggles for pets when they ski and climb, so as to prevent snow blight and cause damage to the eyes.

But there are relatively few pet owners for outdoor pets.

According to Rolf Will's data, 85 of the major consumer groups of Ruffwear brands are Shanghai and Beijing.

In 2018, the white paper on pet industry in China showed that from 2016, the key words of pet lovers were concentrated on young, highly educated and women.

After 80, 90 became the main consumer group of the pet industry, and the number of consumers after 90% increased significantly, is the most favorite consumer to spend money on pets.

Lu Yue, from Qinhuangdao, Hebei, opened a Taobao store about six years ago, specializing in hand-made pet clothing, priced at around 200 yuan. Later, she bought pet clothes mainly through WeChat, which was done by familiar customers.

Lu Yue introduced his customers to be consumers of Hui Hai shopping, the most from Shanghai and Zhejiang, followed by Beijing.

8 months ago, the house of Lu Yue was made into a clothes shop. Because she liked pets, she opened her own pet custom clothing store.

It takes four or five hours for each month to make a piece of clothing, and fifteen to six hours a day for clothes.

Over the past few years, there are more and more guests. On the first two days, WeChat has just reached the upper limit of 5000 friends.

Lu Yue did not learn how to design, but he liked pets. "To see a good clothing element is to put it on a dog."

The pet clothing in the shop was designed by herself. She could not draw pictures, but she made them and changed them to achieve the desired results.

"Making clothes for pets is hard work, but they earn more than ordinary workers."

Like adult clothing, there are plagiarism problems in pet clothing.

Lu Yue said that many of her original pet clothing styles were copied by other brands, and she also suspected that registration of brands and rights protection were very troublesome, so they had not been able to control the fact that clothes were plagiarized.

A large volume of pet products company also has its own design team.

Huayuan pet has a designer team of about more than 20 people. Tian Qiaofei said that these designers used to be adult fashion designers. Now some of them are good at designing pet costumes, others are good at designing pets and ladies' dresses.

Tian Qiao Fei said that the company sells the best functional costumes such as pet dresser, cotton padded clothes and raincoat, and the Tang costume will also be very popular in the new year.

In recent years, the trend of street clothing has also been popular from adult fashion brands to pet costumes. Street style pet clothing has grown rapidly in recent years.

Although many pet costumes look like a diminished version of adult clothing, pet clothing also has its own design difficulties.

Because dogs and cats have many different varieties, especially dogs, the size of different breeds is quite different, and the body circumference of the same breed may vary greatly. So the size of pet clothing is a test for the designer of the product, which also has a great demand for the pet clothing brand multi size SKU, which will cause pressure on the stock.

Overall, with the large number of pet owners and the growth of high-end consumer market, Tian Qiaofei believes that the domestic pet clothing market has a good momentum of development. In the future, pet dogs and cats will occupy the largest proportion in the pet clothing market, and will develop towards high-end, fashion and quality.

Chen Ming believes that practicality is the main trend of pet clothing market in the future, because good clothes satisfy people, and practical clothing can meet the needs of pets.

From the white paper on China's pet industry in 2018, the domestic pet market is in a period of rapid development, and has great potential in comparison with the European and American markets.

From the feedback of many pet owners, at present, the domestic pet clothing market has not yet formed a good brand effect. Most pet owners search for pet clothing that meets the needs on Taobao.

Europe and the United States have Canine Styles, Poldo Dog Couture, Ruby Rufus and other well-known and high positioned pet clothing brand.

In the view of Lu Yue, the domestic pet clothing market will have a good development prospect in the future, but if we do not attach importance to the original design and product quality, it will be difficult for a few years to produce a brand with high specialization and high consumer recognition.

In addition, the pet market in Japan is very detailed. There are many stores that specializes in providing supplies or clothing for a dog. Liu Xingran has visited the Greyhound shop in Japan, and even bought dog sanitary napkins in Japan, such as small Greyhound, which are very small and difficult to use adult sanitary napkins, can also use specialized hygiene products during menstruation.

For China's pet market, it may take a long way to achieve such a refinement.

In the future, Tian Qiao Fei thinks that fashion brands such as H&M are the trend of the times.

"Cross border pet clothing is a normal phenomenon in the field of adult fashion, which is a normal phenomenon. Just like Adidas was originally a series of adults, and now there are baby series. With the expansion of pet market, Adidas is also likely to set foot in pet series."

Fashion brand has a perfect supply chain system, from design, research and development to production and other links have been very mature, pboundary pet clothing is only the service object has changed.

Tian Qiaofei said that this "turn around" is relatively easy for fashion brands, and the turn of more and more fashion brands also reflects the prosperity of pet economy.

After knowing that Moncler also introduced the dog down jacket, Liu Xingran went online to search for relevant information.

Since the price of a Moncler dog down jacket is nearly 600 dollars, and it is designed for fighting dogs, it can not wrap up limbs. Liu Xingran worried that pets would not fit or even cold when they put on their clothes.

Nevertheless, Liu Xingran continues to look for a down fit suit for his pets.

Recently, she brought a new partner for Vicky and another Greyhound "pudding".

Liu Xingran will continue to buy more clothes for his new pet.

Note: Zhao Tian is a pseudonym.

More interesting reports, please pay attention to the world clothing shoes and hats net.