Zhuji Socks Industry To Create Digital Sales Mode New Explosions, Pineapple Stockings And Kung Fu.

Recently, the short video of pineapple stockings in the jitter was very hot. In the video, the anchor put two pineapples into the silk stockings and then kept shaking.

"Pineapple socks" instantly became "net red" explosion.

In order to find out the true appearance of this pineapple stocking, the reporter recently came to Zhejiang Dongfang Knitting Co., Ltd., located in Datang Town, Zhuji. In the exhibition hall of the company, the "pineapple socks" packed in a box of boxes was placed in the most prominent position.

"Now our factory produces 30 thousand pairs of pineapple socks every day, and it is not enough to deliver."

Zhejiang Oriental edge Knitting Co., Ltd. "Mu Shang Yan" silk stockings brand marketing director Zhu Yuane said.

Why do we call this silk stocking "pineapple socks"?

Zhu Yuane introduced that silk stockings were easy to thread and broke holes, which was once considered a "disposable socks".

This spring, the company introduced this kind of silk stockings with strong anti hook ability.

In order to show the effect of "anti hook silk", they use the concept of pineapple to reflect.

"Even if the pineapple goes on, the stockings will not be shred, showing the quality, so they will be named after the pineapple."

Zhu Yuane said.

Pay attention to Zhuji socks industry to create digital sales mode, new bursting money, pineapple stockings and hard work.

In fact, this kind of socks is not surprising in Zhuji.

The reporter went to the market of Datang town socks Market and saw "pineapple socks" everywhere. The market price of the single sale was from ten yuan to twenty yuan.

Zhuji Hosiery Industry Association official told reporters that there are about more than 50 hosiery enterprises in Zhuji producing pineapple socks.

From "disposable stockings" to "pineapple socks", boxed sales from single sale to online and offline combination reflect the achievements of Zhuji Datang Hosiery Industry in the process of pformation and upgrading.

In recent years, the socks industry in Zhuji has focused on the "digital economy" project in the pformation and upgrading, and the precise new retail mode based on socks quality, function, content, network marketing and live broadcast promotion has also springing up, and the global digital marketing network combining online and offline is forming.

At present, there are more than 50 enterprises engaged in the business of socks industry in Zhuji, and the electricity supplier of socks industry has accounted for 80% of the city's express delivery business.