UGG Quarterly: Excellent Domestic Market And Strong Outdoor Brand Growth.

In July 25th, Deckers Brands, the outdoor apparel group of the United States, released the key financial data for the first quarter of 2019/2020.

Thanks to the strong growth of its outdoor brand HOKA ONE ONE and the excellent performance of the domestic market, the first quarter net sales of Deckers 2019/2020 increased by 10.5% to 276 million 800 thousand US dollars in the first quarter of fiscal year. Deckers raised its forecast for fiscal year 2020.

The first quarter net sales of HOKA ONE ONE increased by 69.2% to US $79 million 500 thousand over the same period, of which US net sales rose 18.1% to 167 million 300 thousand US dollars in the first quarter.

Deckers expects net sales in the 2019/2020 fiscal year to be 21-21.25 billion; in the second quarter of 2019/2020, net sales amounted to 5.15-5.25 billion.

Dave Powers, President and chief executive of Deckers, said: "the strong growth momentum of Deckers's brand portfolio in the first quarter is very satisfactory, which proves the effectiveness of our operation strategy. Deckers has a team that is passionate and innovative. The first quarter is over. We will continue to focus on the future brand positioning, strengthen the connection with consumers, continue to provide innovative product solutions, and enhance brand awareness and strength in the global market.

As of June 30, 2019, the key financial data for the first quarter of Deckers 2019/2020 fiscal year are as follows:

Net sales increased 10.5% to 276 million 800 thousand US dollars over the same period, up 11.6% over the same period.

Gross profit margin increased 1.1% to 47% over the same period last year.

Sales expenditure, general expenditure and management expenditure amounted to 161 million 400 thousand US dollars, up from 154 million 400 thousand US dollars in the same period last year.

The amount of operating losses was 31 million 400 thousand US dollars, down from 39 million 400 thousand US dollars in the same period last year.

The basic loss per share was $0.67, down from the US $1 in the same period last year.

By brand:

UGG: net sales increased by 1.5% to US $138 million 500 thousand over the same period last year.

HOKA ONE ONE: net sales increased by 69.2% to US $79 million 500 thousand over the same period last year.

Teva: net sales fell 4.3% to 38 million 300 thousand US dollars year-on-year.

Sanuk: net sales fell 23.5% to 18 million 700 thousand US dollars year-on-year.

By channel:

Wholesale: net sales increased 10.7% to US $196 million 600 thousand over the same period last year.

Direct sales: net sales increased by 10% to US $80 million 300 thousand compared with the same period last year, a year-on-year increase of 16.2% in sales.

By Region:

US market: net sales increased 18.1% to US $167 million 300 thousand year-on-year.

International market: net sales increased by 0.6% to US $109 million 500 thousand over the same period last year.

As of September 30, 2019, the second quarter of the Deckers 2019/2020 fiscal year is expected to be:

Net sales amounted to 5.15-5.25 billion.

Under non US general accounting standards (Non-GAAP), diluted earnings per share were 2.15-2.25 dollars;

As of March 31, 2020, the Deckers 2019/2020 fiscal year is expected to be:

Net sales amounted to 21-21.25 billion.

The gross profit margin is about 50.5%.

Sales expenditure, general expenditure and management expenditure account for about 36% of sales.

The operating profit margin is about 14.5%.

Non US general accounting standards (Non-GAAP), diluted earnings per share of 8.40-8.60 dollars; Author: Xu Bin