How To Make Use Of 6 Main Points Of Wechat Marketing

A lot of women's clothing stores in the store, in WeChat circle of friends around the screen, harassment marketing, causing acquaintances and customers tired, directly into the blacklist. Now, as a social software that everyone has, WeChat is indeed good for good use, which is very conducive to the improvement of store performance, but this requires us to master skills. So what should WeChat marketing do for women's clothing stores? Today Xiaobian is going to share the 6 major points of WeChat's marketing.

1, do a good job of wandering around the customer's two-dimensional code scanning guidance. Customers of clothing, shoes and hats are more likely to enter the shops than to buy. They are not bought here. They are bought elsewhere. For shopkeepers, collecting information from these people is very important. Therefore, training the salesperson to guide customers into the store and scan the two-dimensional code to focus on micro signals becomes a daily job.

2, most of the non brand clothing is generally negotiable, and consumers also have this habit. This must be fully utilized. I can reduce the price for you, but there are conditions to scan the two-dimensional code, add micro signals, and circle friends. We set up some content, which is issued in the name of consumers. Of course, this content must be acceptable to consumers, at least relatively objective, not too subjective, otherwise it is hard to drag consumers to flicker their friends. For example, this is the content: to buy clothes today, the landlady is really enthusiastic and the price is very suitable. Recommend: Li Yang building, turn right and turn to third. When the customer is sent to a circle of friends, your advertisement is under the eyes of others.

3, WeChat mutual powder. This must be based on its target customer groups, and find those businesses that are close to their target customers and cooperate with them. If your main customer group is young, you can find KTV to interact with each other, so that you can increase many fans at once. I also need to work hard to increase fans, so that I can have more sufficient courage and other businesses to talk about each other.

4, what is sent in WeChat platform, content is also crucial. The first task is to classify the fans, classify the old customers, which people prefer discounts, which people care more about the style, and which people especially like a certain color. After dividing the customers, they send different marketing contents to each characteristic and different crowd, so as to maximize the customers' return rate. This is done, and WeChat's marketing is 90% successful. The rest of the new customers or potential customers send out some conventional content. The contents of general clothes matching and discount promotions are most suitable. Others can refer to colleagues. The micro-blog micro signals on clothing sales are plenty.

5, clothing O2O in operation and other industries are very different, compared to the cake shop, consumers online fixed, that is, no payment to the line is also almost 100% of the consumption. But the clothing class is not good, the biggest difference between offline shopping and online order is that the line can try and wear more comfortable shopping process, while online can only use eyes to see. On the line, you can see it on the line and try it on. If you find it inappropriate, you will not buy it. Therefore, it is best to let customers place orders directly on the O2O line, or else they will not know who to buy on the line. If customers want to place orders online, the best way is to promote sales and time limit panic buying, and directly lock customers.

6, interaction with customers and planning activities are the focus of WeChat marketing. Specific communication skills refer to previous articles. The theme of the planning activities is basically not different from traditional marketing. The main points to be noted in the operation of WeChat are: simple and interesting, so that it is in line with the characteristics of WeChat, so as to better play the power of WeChat marketing and achieve the goal of increasing sales volume and brand.