How To Retain Customers In Limited Time? What Do I Need To Do?

The customers who enter the shop stay very short. Most of them just go for a stroll. No matter how hard they try, the customers who have to go always have to go. Unable to retain customers is a common problem in every store, and it is also a key link affecting the sales performance of the store.

Before entering the store, the company will spend a lot of money to attract customers into the store, from brand promotion to storefront construction, such as flooring, lighting, sound, window, etc. these links in the store are more important, and are the hardware facilities to attract customers into the store.

Within 1 minutes after the customer enters the store, if the basic relationship between the customer and the customer can not be established, that is, the customer does not want to listen to the introduction of the shopping guide, the next product introduction will be twice the result of half the effort and even annoy the customers.

　 The response of customers at this time is generally:

　　 1. Let me take a look.

　　 2. Or walk around in circles.

　　 3. Speechless and expressionless

　　 The problem is coming.

　　 1. Why are customers reluctant to listen to you?

　　 2. Why is it that no matter how hard you try?

　　 3. Why are customers just wandering around?

　　 4. Why do customers always deal with us, just looking around?

　 Answer -

There is a kind of money interest relationship between customers and salesmen. This relationship leads to distrust of salespeople. As a salesperson, if we want our customers to stay, and be willing to listen to our explanation, we are willing to communicate with us. We must do away with the ice belt, that is, how to melt the ice belt.

First, find the right time to approach customers.

Generally speaking, the customers entering the shop can be divided into two categories:

　　 One is active customers. When entering a store, it is urgent to look for the target, or directly ask whether the product has its own needs.

　　 The other is silent customers. Shop without speaking, some gentle, the whole rhythm is slow.

The correct practice is to guide customers to give 10-20 seconds of independent browsing time after welcome guests, and this time is the stage of purchase guidance. Generally speaking, in such a short time, the silent customers will have the following 5 situations:

　　 A, Touch the labels with your hands.

　　 B, Always look at the same commodity or similar commodity.

　　 C, Walking and stopping, walking and wandering.

　　 D, The speed of browsing is fast and there is no obvious target.

At this point, we should hurry up and seize this critical opportunity to start approaching customers. First of all, we must keep a certain distance from our customers and do not keep up with them. At this point, the behavior must be related to work, and it is best to be dynamic so that you can easily observe the status of customers and facilitate the search for machines, for example, we can exchange templates and clean some corner.

　 Two, do not give customers too much pressure.

What is stress? Pressure is to make customers feel uncomfortable. What is the result of discomfort?

The first is that the most sensitive part of the customer is to pay for her or the psychological strain brought by too much money.

The second is not to infringe on the private space of customers, not to get entangled, because now customers are becoming more and more self, and more and more about the freedom of private space.

Improper words and physical behavior make the silent customers become more alert, so that they do not want to pay attention to you, just want to stay away from you.

So how can we get close to customers without pressure?

　　 1, do not keep up with others.

Keep at least 3 meters away from customers. Do not obstruct customers' advance. To control your feet, do not create any psychological pressure or practical obstacles to customers.

　 2, let's talk about dialogue.

Try to avoid approaching the customer with questions. For example, "Hello, is it for XX products?" "do you need my help?" "if you like, you can experience it! What kind of style do you like?" and so on, all kinds of questions are under great pressure, so that customers will evade their language to protect themselves.

　 To get close to customers' opening, 5 ways can be adopted:

Method 1: Miss, you have a good eye. This is our... The style of the product is very unique. (approach customers by compliment)

Method 2: "Miss, our product is selling very well now. Let me introduce it to you. (straight away, straight to the point)

Method 3: "Miss, Hello, this is the latest style that we have just arrived at now. The style is simple and different. I'll open it for you."

Method 4: "Miss, Hello! This is the most popular style this year, not only showing its taste, but also its special fabric. This way please! I'll give you a detailed introduction "(highlight the new special).

　 　 Three, silent customers and the breakdown of purchase barriers.

The above points can only avoid the occurrence of "ice belt". After all, no matter how hard we try, there will always be some customers who say "casual look" or remain silent. What should we do about it?

If customers don't speak, we never have a chance, because you don't know what he is thinking, you don't know what he wants, and of course, you don't even know what you should do.

At this point, there will be second "ice breaking".

　　 Store scenario simulation:

We usually deal with it like this:

1, it doesn't matter. Please take a look at it first.

2, OK, you first see if you like something, please call me if you need it.

3, "..." (silent waiting)

The first way to deal with this problem is to give customers the right to choose, but not to guide customers into the buying stage.

The second way to deal with this problem is to guide customers' attention to the direction of the goods they like, but the shopping guide has abandoned the initiative to recommend the goods to customers, which leads to greater freedom of customers and may leave at any time. Once the shopping guide is approached, it will be more difficult to get closer to customers.

The third kind of silent response will not only yield to the wind, but also look awkward, and customers will feel uncomfortable. It belongs to the natural selling behavior that is quickly lost, and it gives up voluntarily.

　　 Correct coping strategies:

1, do not care too much about customers' casual look.

Because it has become an excuse for each of us to buy, that is, it is part of our buying habits. So don't worry about what these customers say freely.

2, we should try to reduce the psychological pressure of customers as soon as possible.

It is a clever way to turn the topic of the customer into a reason for approaching the customer, and then to put forward some topics that they are more concerned about and easy to answer to the customers, so as to achieve progress towards the positive sales process.

　　 The right way to deal with it is:

1, "yes, miss! Shopping is sure to see more! But we have just arrived at two very good products recently. Many customers like it very much. You can get to know it first! Come here please..."

2, "it doesn't matter, miss! If you buy it now, it doesn't matter. You can know our products first. Let me introduce you to... Excuse me, what kind of fabric do you prefer?

First, identify the customers, relieve the psychological pressure of the customers, then use the excited tone to move forward, emphasize the introduction of a product, and use professional sign language to guide them.

At this time, most customers will find it difficult to enter into the next process of product introduction, while guiding customers to a certain product, you can also explore the demand and make product promotion more purposeful.

　 Four, if we use these methods, will customers still refuse?

First of all, in the face of such a customer, do not lose heart, let alone complain. It is normal for customers to make such a response. As long as she has not left, you still have an opportunity.

Secondly, you can adopt the way of retreat, but let both customers and you have the face. You can't show your rudeness and hurt your customers. You can't seem to be very boring or embarrassed. You can say: "no problem, miss," you can pick out your favorite products. What do you need, please call me at once!

Remember, when you speak, you must smile and show your sincerity. You can pour a cup of water or coffee, draw the distance between you and the customers, and slowly achieve your goal.