2019 Annual View Of China Fashion Conference: Green, Brand New Connotation

　　 2019 China clothing convention annual view five:

Green, brand new connotation

Gao Min, President of Han Bo International Group Co., Ltd.

Good morning, everyone. I am very happy to have such an opportunity to share this theme of green and brand.

　　拿到这个主题的时候我压力还是蛮大的，因为也做了很多的功课，之前跟香港知名集团董事长在一起的时候，他跟我们年轻人分享一段话：现在感觉你们这一代年轻人挑战真的非常大，我们过去做的所有事情感觉所有的压力都在你们这一代人身上，他们感觉这一代人过得很不容易，大家打开手机都会看到地球表示出它的不开心，无论是全球暖化的现象还是亚马逊的大火，任何时候可以感受到地球对我们发出的声音，回顾整个时尚产业在过去几十年的发展当中，我不能说我们做的每个事情都是正确的，确实我们也有一些现象值得我们关注，我也做一些功课跟大家做分享，前提我想提醒大家，这并不代表我们做的不对和不好，我觉得任何的成长发展过程中都有它的利和弊。

The whole fashion industry has so far achieved very good results, but in fact it has also created some pollution and waste. In Mr. Wang Shi, it has talked about clean water and clearance. The fashion industry is very serious about water pollution and chemical pollution. Every data reading must be very shocking. One kilogram denim produces an average of 23% greenhouse gases, and 10% of the world's carbon emissions come from the fashion industry. At the same time, we can see the performance of overstock. As we all know, HM has burned a lot of stock in the past few years. The total inventory is about 30 billion yuan a year, burning 12 tons of new unsold clothes every year. The net profit of the parent company is 13 billion 30 million yuan, and the net profit is four times more than that of the net profit. It is not bad and not wrong, but the things we do on the road that we grow up gives us ample opportunities to make adjustments. There is also transition consumption. In the past decades of fast fashion development, the number of clothes that we wear before stopping use is decreasing. The world has dropped by 36% compared with 15 years, and China has dropped by 70% over 15 years ago. I remember that my mother would show her clothes 20 or 30 years ago and show me that it is almost the same fashion as it is now. Now young people through various kinds of technology links will lead to more users and attractiveness. At the same time, I also throw away a lot of old clothes. I believe every girl is wondering where these old clothes are going. Every time I think I do not wear clothes, I will do two rounds of recycling for my friends around, hoping to reduce such waste.

It is impossible to estimate the time spent for recycling. The output of 1000 tons of waste clothing every 48 hours in the whole country is 12 years. In fact, in the past few years, the United Nations has put forward sustainable fashion development, including sun's strong willingness to invest in green technology. He can also briefly review some of the better things in the global field. Fast fashion brands have been working very hard. ZARA has introduced new technologies to replace chemical bleaching technology. HM is also looking for better cotton in research and development, and plans to achieve 100% sustainable use of raw materials in 2030. Many stores in UNIQLO stores are doing a lot of old clothes recycling programs. Now HM is putting in a lot of fabric companies, hoping that they will reinvest their old fabrics or recycled materials into the industry. There are also Chinese designers. Zhang Na has been investing in reinventing the banks in recent years. I remember that she shared a case with me. Mani had 300 trousers and didn't know how to do it. Later, it was remade into a coat and sold very well in a short time. Zhang Na's redevelopment bank has become a typical design case in many recycling projects. Not only that, there are many other industries in which people are working hard, like the shared rental platform called 123, and my alumni are working hard on the rental of clothes. Kai Yun group has been contributing to sustainable fashion development in recent years. Many group companies have made such contributions here.

What I want to share with you is that people find it difficult to consume economically. This is related to all aspects of short video technology. But the most important thing is that I agree with Mao's point that people's consciousness is changing. Now, a lot of post-90s and 00 pay more attention to whether you have your own attitude and whether you can contribute to the environment. A lot of young people are making contributions to the environment. The fashion industry can not be changed overnight, and I will become a same state as before. We can only move forward. It is impossible to retreat. China had frugal culture decades ago. I remember that I used to only use two pots of water before bathing. Today I want to go back again. I think it is more difficult. The temptation will only increase and consume more and more, and there will be more and more consumption. What we can do is very limited.

In the past one or two years, we have been exploring one thing. How can we connect all of us together, and how we can quietly affect these fast fashion brands, so that they can bring about changes in inventory reduction. Mei knew that for a long time, she made a very good custom in men's clothing. When she returned to the ladies' dress, she felt a big head, and opened the jitter and Taobao were all women's clothing. She felt that women spent 24 hours and seven days in consumption, but this could not change the pressure of life too much. They had to consume. Why did they say that the order of traditional brands was fragmented? Before I told HM, could we establish a deep connection to connect your consumers with my factories? This thing sounds very simple. In fact, it has been gone for two years. They have come from a large organization structure to a small group. What I want to share with you is the fragmentation of traditional orders. Today we all talk about flexibility.

　　以前他们的订单数量很大，但是现在他们的数量是越来越细分化，我可以举一个简单的案例，我们有一个电商的品牌其实是从500进开始，如果没有订单基本上就不接受它的生产，基本上是要根据他的消费者购买才决定他的生产做还是不做，这个事情没有那么容易，背后有大量的协同，其实我们会看到传统品牌在过去这一两年当中已经进入这样的探索，我们也提出另外一个概念，当我们在跟很多的空白碎片化需求对接的时候，我们会发现有一个现象更有趣，有很多设计师品牌、IP类品牌、跨界品牌更需要的是怎么把这件事情做对，以前传统开一个门店可能是80%产生20%的销售都是在铺货，因为有了电商以后短视频反而这样会慢慢变成场景化，也就是说一个场景有一组对的产品可以通过柔性制造实现出来，当我们跟这些客户接触的时候，他们就会提出更高的要求，你 Can you start from the beginning of product research and development, from the beginning of the commodity management, from the beginning of the dissemination and promotion of your content, you will find that before making a brand to make a dress may be the need to build a brand to open a store, shop in the shop, today may be through the high-tech Internet, we can achieve the consumer terminal understanding of this product after verification, and then to produce, and do not need to say that spend a lot of time to do the test.

I am not saying that this is the 100% solution to environmental problems, but from this perspective, we can reduce the wave of R & D and the whole industry as much as possible.

In order to achieve this, I particularly want to share with you that there are many small and medium-sized factories in addition to many large factories now. In fact, the biggest problem is that there is no huge capital invested in such information transformation. Why do we always do synergies and links? If there is no way to achieve synergy and synergy with technology, there is no way to link customers' needs directly with factories. In this information age, we find that many small and medium factory workers are excellent and of high quality, but they do not have the capability to do information transformation. Therefore, we have been researching and developing integrated industrial terminals in the past one or two years. At the moment, we are also very honored to have Foxconn's cooperation with us.

On the top of the sewing machine, we can make the production capacity information transparent. When I was with the production boss of CROSS, he said I had 28 small factories under the supplier of Portugal. We have been thinking about how to make the production capacity transparent and achieve a high level of matching with our orders. Today, we are not only staying with customers in order to give orders to me, I have realized the order, how to connect the capabilities of the factory with the needs of customers, and take this step to aim at a large factory which may not be here. It may aim at the small factories of 100 people, 200 people, or 50 people and 30 people around. Today, this instrument has been in the fourth generation, and it will be the last version by the end of this year.

In fact, why is the supply chain so far the biggest problem? Because its synergy is too difficult, and technology will bring some bad things to us. But the good thing is that through the integration of large data and the collection of information, we can get the most accurate data and give the most accurate feedback. We just saw that many cases are actually changing through the fabric and the current transformation of the environment. We hope that through the unique internet advantage and technology advantage of China, we can integrate such supply chain information on a platform, and we can give it more accurate prediction and speculation through the calculation of big data.

Our data in B2C are very complete, but B2B data is relatively lacking. Under the environment, we can connect each other through different interfaces and different abilities. Many people ask me how I understand the future world. I think it must be very diverse. Everyone wishes to have his own brand and personality. He also hopes to mix his own culture with his own culture. In the past, the past is more substantive. In the future, more is through the new communication, scene, content and supply chain, which is a complete platform. In such a way

　　今天很开心有这样的机会也是我第一次讲这个话题，也是希望给在座的同行带来新的灵感，我觉得不仅仅是从面料，不仅仅是从水、空气，更重要是心;为什么说净心?当我们真正聚焦，真正把心收起来，真正专注做某一件事情的时候不要那么发散式做无谓的浪费全球的资源就会越来越集中和不会那么被消耗，我跟这么多品牌接触下来，我最大的感受就是当我们走这条路的时候我们一直在颠覆传统企业里面很多的组织架构，包括它的供应链部门包括产品团队设计师团队，我相信在座每一位都知道我们的浪费是怎么产生的，我们的浪费并不是因为消费者的欲望产生的，很多的浪费是在每个环节当中因为没有透明化的链接而造就很多人为上的浪费，我相信随着科技的发展，随着行业的发展，我相信我们更多的发挥应该是在文化、创意，更多的价值上体现。

Through the links of technology and the requirements of the environment for us, I believe that our industry will only get better and better, and we hope that we will maintain a high degree of confidence and be able to go farther and farther on the road of green and brand.