Ma Ruimin, Chairman Of The Fashion Group, Seeks To Grow In Embracing Change.

In February 10th, reporters learned from di Su fashion, taking into account the recent surge in the number of people returning to Shanghai, the situation of prevention and control is still grim. In order to protect the personal safety and health of all employees, the company has further postponed the resumption of work time, and published the "DAZZLEFASHION resumption precautions and Protection Manual" online.

Reporters learned that although the fashion has not yet formally started, but has already opened the online office mode, the operation of various brands and business operations are proceeding in an orderly manner.

In the view of Ma Ruimin, chairman of Di Su fashion, the occurrence of the epidemic is also an accelerator to promote change. "In the past, we focused on online stores and online Tmall mall operations, and this crisis has made us find different focus. In order to overcome the difficulties and overcome the challenges, we tried some marketing methods, such as micro mall, one store one mall, online live broadcast, and so on. So this is indeed a turning point for our breakthroughs and development. I believe that embracing change can continue to grow in change. Ma Ruimin said.

Prior to that, di Su fashion has donated RMB 2 million yuan to the Wuhan Charity Federation to support the prevention and control of pneumonia in the new coronavirus infection. The money will be allocated by the Wuhan new crown pneumonia prevention and control command to support the urgent procurement of materials.