Wen Brigade "Hit": Waiting For "Spring" In Danger

"There is no darkness beyond which we can not wait." Under the impact of the epidemic, the tourism industry suffered a crisis. In February 14th, Xiong Xiaojie, chairman of the era's strategic marketing consultancy, summed up his views on the analysis of the current tourism situation.

"Although the impact of this epidemic can not be overlooked, we will usher in a strong recovery after the hard times. We have this confidence." Liang Jianzhang, co founder and chairman of the board of directors, expressed his confidence in the tourism industry.

Film withdrawal, traffic control, tourism lockout... When people thought that this year's tourism industry will create brilliant future, the outbreak of pneumonia suddenly caused the whole industry to suffer unprecedented impact.

In the middle of danger, the self rescue actions of Wen's tourism industry have also started. In February 11th, platinum Tao Group announced that it would provide 3 billion 500 million special loan funds by Jinjiang with an annual interest rate of not more than 4.5%. On the same day, the flying pigs launched the platform business support program. In February 5th, Ctrip launched a one billion yuan subsidy partner's "Robe" program.

In the evening of February 2nd, Ji Qi, founder, chairman and CEO of Hua Hua group, published second letters about the epidemic through mail. The letter elaborated on the "self help" strategy of Hua Hua, which is related to the staff, guests, franchisees, and China living in China. Ji Qi pointed out: "(for the future) luck and blind optimism are undesirable. The strategy for Hua Hua's response is to basically end the epidemic within 2-3 months or assume effective control. If the epidemic worsens and spreads further, we will take corresponding measures accordingly.

Encounter "cold" culture industry

Under the epidemic, the tourism industry is undergoing a big exam. For a while, Wen travel industry pressed the pause button.

Earlier, as the tourism industry stopped and the film was withdrawn, the "glorious plan" of the tourism industry in the Spring Festival revenue has created a splendor.

Ren Zeping, chief economist of Hengda Group, wrote that the epidemic had the biggest impact on catering, tourism, film, transportation, education and training industries in assessing the economic losses caused by the epidemic. For a short period of 7 days, the direct economic losses of three industries, including film, catering and tourism, exceed 1 trillion, equivalent to 4.6% of GDP21.8 trillion in the first quarter of 2019.

According to the total revenue of China's tourism industry in 2019 reached 6 trillion and 500 billion yuan, the average daily loss of domestic tourism is more than 1 million 780 thousand yuan.

Wen's travel industry has been caught unawares by the sudden outbreak. Tens of thousands of unsubscribed requests have arrived. Some travel platforms even recorded ten times the usual demand for unsubscribe. Behind a large number of orders in a timely manner, the major platforms can only solve the huge amount of capital exhumation through advances. As of February 14th, nearly 1 billion of the net funds were invested, and more than 500 million yuan was invested by Ma cellular tourism. 200 million of the same group started to invest in crisis, and 200 million of Ctrip started a major disaster relief fund.

Resource providers under the tourism platform have also been hit hard. Roaming international CEO Lake Xiangdong believes that the biggest losses have been made by resource providers. "For example, hotels, no tourists, and property and rent. On the other hand, some small travel agencies under the wired shop may be on the verge of bankruptcy because of the cost of labor. At present, the loss caused by the epidemic to the travel industry is still not enough for large enterprises. It is a fatal blow for small and medium-sized enterprises. Small and medium-sized enterprises with large incomes will also have to pay a lot of labor costs, such as labor, rent, hydropower and so on, and the lack of assistance will be in jeopardy.

The tourism industry has also caused the stock market turbulence. Scenic spots and tourism plates, airport shipping, hotels and restaurants and other tourist related plates collectively float green, and related stocks began to drop in mid January.

When will Wen travel industry "return to temperature"?

The outbreak of pneumonia can remind people of the SARS in 2003. Has the industry's self-healing capacity improved over the past 17 years? Can Wen travel industry "get back to temperature" as soon as possible?

Guotai Junan Securities, at the beginning of the outbreak, made a re examination of the performance of the tourism industry in SARS. Compared with other crisis events, the epidemic epidemic has the most extensive and serious impact on the tourism industry, and the panic caused by the epidemic has delayed the recovery of the industry to some extent.

17 years later, the domestic tourism industry still has strong momentum of development, but it also faces different economic trends.

"Compared with 2003, the proportion of the service sector in the economy has increased significantly. The proportion of China's service industry in GDP has increased by more than 20 percentage points over 2003. People's demand for tourism is much larger than that of this part. Over the past decade, tourism has increased by nearly ten times. Although the impact of this epidemic can not be ignored, we must be confident that we will usher in a strong recovery after the crisis. Liang Jianzhang, co founder and chairman of the board of directors of Ctrip, expressed confidence in the restoration of the travel industry after the interview.

Xiong Xiaojie, chairman of the era's strategic marketing consultant, also said that the impact of the epidemic on the travel industry is not only a loss of nearly 500 billion of the Spring Festival, but also a blow to the industry's investment confidence and capital outflow. But he said he still optimistic about the travel industry, and called on the government to adopt financial policies to support the tourism industry and support enterprises through tax reduction and rent reduction.

In addition, although the entertainment industry has been hit hard by the following lines, such as view, tourism and so on, the internet entertainment form as an alternative has been unexpectedly prosperous. Some online games even have the phenomenon of excessive flow of servers.

Self rescue in crisis

In the middle of the crisis, Wen travellers, who are fully aware of the great impact of the epidemic on the tourism industry, have launched self rescue operations under the crisis.

The most sensitive and heavy tourism platform came from the heavy blow. The major platforms have taken measures to support cooperative businesses and stores.

Take Ctrip as an example, so far, Ctrip is constantly updating its "self rescue" plan in the weekly unit.

In January 29th, following the release of the plan and policy for tourists and suppliers, Ctrip released the "store care plan" again. It reduced the management burden, extended the mission limit, and offered the elite courses three measures to protect the strength of 8000 stores in the provinces and cities.

A week later, Ctrip launched its "partner program" in February 5th, announcing that it will protect the interests of partners through ten major measures, including capital support, cost reduction and insurance protection. Ctrip will launch a 1 billion yuan supplier partner support fund, reduce cooperation hotels and travel agency commissions, launch business loans and Cheng link chain products for hotels and tourism providers respectively, and jointly provide banks with small and micro loans for platform businesses for not less than 10 billion credits. Joint China Ping Ping provides free "new crown" public welfare insurance for Ctrip platform air tickets, hotels, travel agents and store partners in Hubei. It also provides 2000 boutique online courses for partners.

In February 13th, Ctrip announced the launch of the 50 million support fund for small and medium enterprises, which will undertake the cost of resources that could not be reduced in the unsubscribed order. At the same time, the group's global amusement platform has worked with a number of banks to provide up to 500 thousand yuan of low interest loans for its eligible partners.

Another platform flying pig also launched the platform business support program in February 11th, relying on Ali economic strength, from the 7 aspects of increasing traffic volume, annual fee waiver, providing loans and insurance, strong marketing, and helping transformation, give full support to all businesses on the platform, and provide targeted support to businesses that provide security relief in this epidemic.

At the same time, the hotel industry also frequently launched the industry "self rescue" measures.

In February 11th, platinum Tao announced that under the support of the parent company of Jinjiang, the joint brand would give investors the best protection they could. Jinjiang has a special loan fund of not more than 4.5% of the annual interest rate of 3 billion 500 million yuan, which is mainly used for the purchase of hotel epidemic prevention materials, liquidity replenishment, upgrading of hotels, normal operation and recovery, and so on. It will expand the scope of the franchise and management fees of all brands in battalion hotels, and postpone the 6 month repayment period of the investors.

On the other hand, in addition to the "self help" of the travel industry, "he rescue" measures also come to take the lead, and the government has introduced relevant policies to support the travel industry to tide over difficulties.

On the evening of February 6th, the Ministry of culture and tourism issued a notice on the withdrawal of part of the quality of tourism service quality to support travel agencies' response to operational difficulties. The scope of the suspension is all travel agencies that have paid the deposit in accordance with the law and receive the business license of travel agencies. The standard of refund is 80% of the current amount of payment.