Spring Festival Of Spring Festival

In March 13th, under the banner of happy children. Baby clothing brand On the theme of "2020 new spring clothes", the singer held a new online Carnival online. This is also the first time that the new conference of the new song house has been launched online carnival, and has been broadcast live on Jingdong and Tencent dual platforms, offering a visual feast for fans, attracting nearly 600 thousand netizens. It is reported that this carnival will continue from March 13th to March 15th. During this period, the group of friends of Yue, 11 branches of the country and more than 500 stores will be linked live. Wonderful activities and great surprises will last for three days.

Famous models, anchors help, live lineup strong

This live broadcast is strong: the anchorman Qi Yaling hosts the anchor, invites the famous model Li Ye to be the chief fashion officer. She shares the skills of playing and Yang Nayi as chief interactive officer, introducing the product features and preferential rules. The handsome and funny dragon dragon is the chief Entertainment Officer who brings joy to the scene through cool magic. The popularity of many popular KOL has made the live broadcast full of fashion and fun.

Hu Chao, founder and CEO of Le Yue, serves as chief welfare officer. The brand of the grey family The team brought 150 children's children's clothing in spring 2020 for the online mother and baby consumers, including a selection of knowledge, childcare experience and wear skills, etc., which was a wonderful live broadcast. It also brought millions of red envelopes, interactive surprise raffle tickets and empty shopping carts to Dan Dali. The live broadcast was presented by Yue you, the singer and Jingdong, together with MS, Ying and young Bei. This online Carnival has attracted nearly 600 thousand fans to watch through the "double micro and tremble", the mother community, etc.

Ingenuity creates quality and details are intimate.

The singer, who is known as the baby's wardrobe's baby brand, has been committed to the heart of craftsmen at the beginning of its establishment, taking care of parental love and providing beautiful, well worn, cost-effective children's children's clothing for Chinese families. Not only from raw materials, but only 0-6 years old. clothing All class a standards, 15 GB testing, 26 production processes, with the heart of craftsmen to ensure product safety and health. At the same time, it is more humane in details. For example, baby wears are made of Japanese resin buckles, which are durable and will not make babies feel cold. Using the boneless joint process to deal with baby underwear, make the inside soft and comfortable, do not hurt the baby's delicate skin. The collar is triangular wrapped to protect the baby's chin from the zipper damage. These designs are "careful thinking" and intimate technology to show the hearts of parents. At the same time, with the advantage of 20 years supply chain, Le you selects the best partners to achieve the ultimate price performance of the brand.

The Spring Festival dress of the cherry house is full of fun.

Unlike previous years, the 2020 spring clothing of the cherry has been upgraded in all respects: focusing on color matching, changing styles, and wearing more clothes. Starting from the family needs of mothers and children, the series of clothing that caters for many kinds of life scenes such as admission, gathering, outdoor outing and so on are introduced, and the space and environment such as admission and outdoor are also taken into consideration in the material and color matching. At the same time, in the design of innovation, join hands with the famous French children's wear designer Sabrina, with its excellent childlike and lovely illustrations to interpret the unique style of the children's children's clothing, showing the international charm.

Quality is highly praised and conscience wins the market.

It is understood that the Song family brand has been awarded the recommended brand of China's infant and young children's industry quality products for many years, the most valuable brand award of China's retail industry's favorite brand and the Tmall's golden baby Award "the most promising Brand Award". And through the conscience quality, the creativity design and the high performance price ratio has established the good reputation and the prestige in the profession and the consumer.

During the special period, the retail industry changed dramatically, showing the trend of integration of retail media and media retail. As a new form of goods in recent years, live broadcast caters to the needs of convenience and interest of consumers. The first online Carnival of the Spring Festival Spring Festival is to satisfy the needs of further deepening the "lazy economy" during the epidemic period and to block the operation of physical stores, the three stage broadcasting platform of the group, branch and stores has been developed to cultivate a group of potential "Lok friends anchor", which is more suitable for consumers in the new life, and has stepped out of a new way. Blue ocean route!

About the singer

The grey family (greatfamily) as a safe and healthy child adornment expert in China, its birth comes from a simple and beautiful wish of returnees. In 1999, a young couple who had just returned home, to buy their baby daughter a baby with a quality and safety appearance, and found little in all the high-end shopping malls. After years of factory inspection, raw materials collection, supply chain construction and overseas designers signing, they decided to create a brand that can provide safe and high quality children's children's clothing for Chinese parents. From this, greatfamily was born, embracing the new life with love, growing with good care, and becoming closer to each other.