Fancy Production... Textile And Garment Industry

Since March, many foreign clothing brands have closed their stores. Nike and Adidas have announced the closure of North American and European stores. Many fast fashion groups such as Gap, H&M and Primark have been shutting down most of the stores in Europe and America.

In recent years, although China's textile and garment manufacturing market has resumed for more than half a month, it has been affected by the epidemic. According to the professional data of Tian Tian, the new textile and garment enterprises in China decreased by 50.9% over the same period in 2-3. Some garment enterprises are facing the problem of order cancellation, inventory backlog and cash flow problems.

At present, the domestic epidemic is being gradually controlled. How can textile and garment industry enhance confidence and promote sales rebound?

　　 Leveraging the "cloud" breakthrough

Although the outbreak of the epidemic has temporarily cut off the shopping scene under the line and depressed the demand for shopping, the online platform of consumers gathered will become a place for business opportunities to upgrade and create miracles. For businesses, broadcast can not only stop the business, but also bring new hope to businesses.

The old brand of red bean from Wuxi is home, and shows strong execution in "flexibility". By building a full social networking system, the company achieved a breakthrough of 10 million sales in 2 weeks.

"We have been studying the efficiency of the traffic introduction and transformation in live streaming, and it is very pleasant to see from the effect of this cooperation with the jitter." Red beans home related responsible person said. In April 3rd, the red bean home in Wuxi factory for the first time "shaking", gave up a good transcript - 9 hours live, the number of fans trembling over 20 thousand, nearly 180 thousand users surround, orders over 2400.

In the face of a sudden outbreak, "some old customers were getting less and less. Everyone stayed at home, and more and more people were shopping online." Suzhou Industrial Park, a flower shop owner, flowers also saw the potential of the online platform. "Only on the first day, we reached a sales volume of 600 thousand yuan. You can sell thousands of clothes a day, which is something you can't imagine in traditional stores. Flowers show.

Speaking of the opportunity of the first live broadcast, the flower flower said that it was a time ago to see the jitter of the industry launched the business support plan, the flow support and the 0 threshold preferential conditions were very attractive, so at the end of February, the online shop was opened.

The industrial belt business support program mentioned by the flower industry is launched by the live broadcast of jitter. Eligible businesses can get the policy of "0 threshold" opening, cold start flow support, and so on, and resume sales through online channels in the shortest time.

In fact, a number of live platforms have launched relevant online channels to help businesses break through time and geographical constraints to achieve "cloud recovery".

In April 7th, Alibaba launched a special action to help small and medium-sized enterprises in the next 11 years, the spring thunder project. Alibaba will build a number of digital "super origin business cards", and build 10 digital industrial cluster clusters with over 10 billion output value in the whole country, which will help 1000 factories online direct sale output value over three years in three years, and build 100 Taobao live broadcasting industrial bases in each province. The Jingdong has also launched a series of solutions to help businesses and service consumers better, such as launching a "4+2" policy aimed at businesses and institutions such as "comprehensive deduction, traffic escort, special subsidy, 0 service charge" and "cash subsidy and public domain flow support" for anchors.

　 Many garment enterprises "fancy" conversion

Besides the direct seeding of water, the red bean group is also actively responding to the state's need for epidemic prevention and control. In April 8th, the Wuxi red bean sportswear company of the red bean Group officially approved the "disposable medical mask" production license and the two class medical device registration certificate.

Early in February 11th, red beans began to switch to daily protective masks. At present, the red bean group has 10 mask production lines, one daily disposable masks and 1 million disposable masks. The daily yield of red bean masks can reach 1 million 500 thousand.

Zhou Haijiang, chairman and CEO of the party secretary of the red bean group and chairman of the board of directors, said many times. Since the outbreak of the epidemic, the old clothing company of the red bean group has been actively responding to the need of the state to deal with the epidemic prevention and control. It is reported that the red bean group is the second Jiangsu province to obtain the disposable medical mask production license, and is also one of the earliest manufacturers of medical masks certified during the emergency inspection and approval of Jiangsu epidemic prevention materials.

There are many garment and textile enterprises in Jiangsu. Under the situation of shortage of medical masks, protective clothing and other materials, many garment enterprises have joined in the transfer of production.

From high-grade suit to protective clothing, Jiangsu Sunshine Group Co., Ltd. has developed a protective clothing which is made of thin film composite technology, with high strength, comfortable clothing and good penetration resistance, which can meet the needs of the customs, community, traffic jam, checkpoints and other workers outside the hospital system. It is reported that the three new protective clothing production lines newly launched by the group were launched in February 8th, and 2000 protective clothing produced by Nissan.

Bosideng, located in Changshu, Suzhou, is famous for its down jacket. This time it has joined the ranks of production protective clothing. Since February 6th, the protective clothing production line has been officially started, with 1500 to 2000 Nissan protective clothing.

Although the current epidemic trend has basically been curbed, the textile industry has been affected by the epidemic and the pressure of economic operation has increased significantly. Statistics from the National Bureau of statistics show that in 1-2 months, the added value of textile industry increased by 27.2% over the same period of last year, and the added value of garment industry decreased by 28.9% compared with the same period last year.

China Textile Federation official said that in recent years, the transformation and upgrading of the textile industry continued to deepen, comprehensive competitiveness and development toughness continued to improve. Despite the many difficulties facing the current operation and development, the textile industry still has the ability to effectively cope with the impact of the epidemic. With the further improvement of the prevention and control situation, the industry will restore the order of economic operation with the highest efficiency. At the present stage, the China Textile Federation recommends that enterprises should focus on multiple ways to excavate internal and external market space and effectively integrate industrial chain resources. At the same time, we must steadfast transformation and upgrading and high quality development belief, and aim at improving output quality, efficiency and efficiency, and rationally arrange investment plans.

　　 Government warming enterprises help garment enterprises return safely

In March 24th, the government of Huaihe town of Xuyi County received two flags from Jiangsu Tianyuan Garments Co., Ltd.

"Tianyuan Garments Co., Ltd. of Jiangsu has a large scale and a large number of employees. There are huge quantities of protective equipment such as respirators and disinfectants, which are difficult to raise at a time. Seeing that the day of resumption of work is coming, there will be no re employment permit without epidemic prevention supplies. " Jiangsu Tianyuan Garments Limited company official said that in this critical moment, Jiang Minhua, Secretary of Tianyuan Party branch, sought help from the town government. Huaihe town launched a wide range of social forces and turned to the higher authorities for help. Finally, a large number of epidemic prevention materials were handed over to Jiang Minhua before the resumption of work.

In order to ensure the resumption of production and rehabilitation of garment enterprises, Jiangsu has seized all kinds of epidemic prevention and control, grasps the economic development, and tries every means to help enterprises resume work and resume production.

In order to promote the resumption and recovery of enterprises accurately and safely, Jiangsu Fiber Inspection Bureau has led the whole province to carry out a "check-in game" in the inspection of the whole province, giving full play to the inspection technology and talent advantages of the inspection institutions, in-depth research and visits to enterprises, opening up green inspection channels, and taking effective measures to help enterprises solve the related problems in the resumption of production.

At the beginning of February, after learning that the Nanjing Su Mei Da Textile International Trade Co., Ltd. was preparing to temporarily transfer its subordinate clothing companies to disposable medical protective clothing, but after lacking of qualification and technical difficulties, the Jiangsu Provincial Bureau of inspection and quarantine promptly offered the relevant standards to the company in a timely manner, and helped to contact the relevant departments to get through the green passage for the filing procedures, helping the company in the shortest time. We have obtained the archival filing documents and become the tenth production enterprises in the province to record and transform emergency medical supplies.

At present, the overall situation of Jiangsu's textile industry remains stable. Zhang Yuelan, vice president of Jiangsu clothing association, said that Jiangsu has many well-known clothing brands. Although the overall size of the clothing industry has declined, the overall efficiency has kept growing, and the brand value-added has been significantly improved. The enterprises have improved in terms of intelligent manufacturing, brand building and management.

Although the textile and garment industry is gradually recovering, Xiong Yougen, deputy general manager of Haian Kai Hong Textile Technology Co., Ltd., frankly said, "the market is very bad now. Last year, the price of dyes rose sharply. The price of raw materials fluctuated this year, and the willingness of customers to place orders was not strong. Although the company resumed work, the order was not ideal.