Multi Textile "Cloud" New Product Launches New Mode Of Online Marketing

Under the epidemic situation, the textile industry is facing many challenges. How can traditional textile enterprises deal with the unexpected crisis?

Worry and move, break the birth. To help explore new breakthroughs in the textile industry under the traditional line, the global textile network and the online Textile City have launched the "cloud publishing" project to boost enterprises' integration into the new online ecosystem and find new opportunities for "cloud".

In April 22nd, the global textile network and the online textile city joined hands with Zhejiang Sino Textile Technology Co., Ltd. (hereinafter referred to as "China multi textile"), and successfully organized the online new product "2020 multi suede new product release - cloud publishing".

At the beginning of the broadcast, the host introduced the "Zhong do" brand to the live audience. It was founded in 2004. It is a group specializing in the production of suede. It is the only national "suede" textile product development base in China. It is jointly authorized by the China Textile Industry Federation, the national textile product development center and the China Textile Information Center. The enterprising spirit of "excellence" has set up an image benchmark in the industry for more than ten years.

Later, Wu Rongguo, chairman of the board, delivered a speech in live broadcast. He said: "this sudden outbreak changed the opening of 2020. When the epidemic was raging, we saw the strength and action of the country and the concern and guidance of the industry organization, and constantly inspired us, so that we firmly believe that love and hope are always there. The epidemic will eventually pass away, and our textile and garment industry will finally embrace spring blossoms. "

Then, the live camera followed the footsteps of the host to the fabric display area. Many fabric business managers became "anchor" to introduce new fabrics and special products to the users. "This plain colored fabric is neither fabric nor skin, but it also has both breathability and skin texture. The handle and effect are very close to the genuine leather, which is very popular with customers. The anchor showed samples of the fabric to the live audience in front of the camera, explaining the fabric characteristics meticulously. At the same time, the models around them are displayed in turn with the ready-made garments made of the same fabric, so that audiences and customers can intuitively see the potential of development from fabric to clothing.

According to the person in charge, over the years, China textile has increased its added value by product R & D and innovation. The suede fabric developed and developed has its own unique advantages in terms of quality, style and so on. Partners include many domestic and foreign women's clothing with a second line, light luxury and luxury brands. With its high quality fabric products, China textile has also become a professional supplier of Giorgio Armani's suede.

After detailed presentation of the latest fabric products for the audience and customers, China multi textile also displays online multi suede theme suede Museum. From the live broadcast, we can see that the clothing, home textiles, household goods, shoes and hats, accessories and other items in the museum are various and fashionable, and are placed from outside to inside. The all-round development of China's multi textile products can not help but astonishing the fact that suede fabrics can also show such diversified development and application.

It is worth noting that China textile also brings a wonderful "customized clothing show" to the live webcast. It shows 35 garments in series of plain, twill, plaid, fashion and Chinese style, so that audiences and customers can see the changing charm of suede fabric in front of the lens. According to the person in charge, in order to make the fabric more visually displayed, China Textile specialized tailor garment designers from Hongkong and Italy tailored their styles to their fabrics, so that customers can have a better understanding of product performance and product effectiveness and enhance market competitiveness.

In the first new live broadcast conference of 2020, China Textile showed hundreds of suede fabrics, and in just one hour of live broadcast, it reached over 1.5 thousands of viewing traffic, successfully draining many intentions customers. The new online "cloud publishing" of China's multi textile industry has set a good example for the industry, showing many textile companies that the textile industry can take the initiative in the Internet economy in the post epidemic era.

The "cloud publishing" supporting service scheme launched by the global textile network and the online Textile City has further promoted the development of "Internet + services" and "Internet + operation" in the textile industry. Using new Internet technology and data operation services to help textile enterprises transformation and upgrading, through online publishing, online interaction, online product display and other diversified forms of expression, the textile enterprise has tailored many online cloud publishing solutions for different needs, boosting enterprises to build three-dimensional marketing channels, enhancing customer experience and solving the epidemic dilemma.

(Wen / Zhang Yan; photo / Xie Cong, Zhao Guoling; co-ordination / Sun Yifang)