JK Uniforms Market Stocks Two Yuan Girl

JK, a fifteen year old active girl, can hardly understand why a skirt with a price of 100 yuan can be sold for 500 yuan, and it can be sold to three hundred or four hundred after passing through. "JK uniforms are all so cute and lovely girls. What do H dogs (high priced people) make their money?"

The twenty year old expired JK girl, who runs a customer base of thousands of people, holds 2 free fish attestation account players, and eight JK uniformed stores, and only returns to over 10000 by purchasing uniforms. "One garment can earn three fifty, some earn three hundred and five hundred, and the shop will lie on the new floor."

Xiao Jian, twenty-six, did not want to call herself a JK girl. In 2018, she spent two years playing in the JK uniform. She witnessed the exponential growth of the JK uniforms, and took part in the small scale buying and reselling. "Now the children are terrible, hundreds of dollars of clothes to fry, and then you buy no one to uphold justice, expensive sell, then there are a bunch of high school students from idle fish to micro-blog" hang people ", scolding you blood.

Figure: JK uniform skirt

From 2019 onwards, JK uniforms took over Lolita, becoming the fastest growing niche clothing category. In just 2 years, the market size of JK uniformed ushered in a thousand times, and the average unit price rose by over 50%. During the Spring Festival of 2020 alone, the new product SKU sold over 1000, sold over 10000 yuan, and accumulated over 500 million sales. And the uniform store in November 2019, the old section sold again, 10 minutes sales thirty million of the record also successor, rabbit Ji house explosion of a gentle knife and then sell half an hour to sell 35W pieces, sales of more than 40 million.

The popularity of the product has led to the prosperity of the secondary market, and has also extended to the offline consumption scenario. At present, there are more than 100 stores in the "three pit clothing" stores running JK uniforms, Lolita and Hanfu, and Comicup, ChinaJoy, BilibiliWorld, hang man and other major exhibitions have also opened the three pit clothing area, and tens of millions of girls have become consumers of the JK uniforms.

Consumers are booming, and hot commodities are in short supply. As a result, after the stock market, fried shoes and stir fry, the low cost low threshold JK frying uniform has become an excellent choice for contemporary female middle school students and female college students. Countless girls like ran, Jiu, Xiao Jian face conflicting opinions in the face of "JK speculation".

But there is no doubt that girls who wear JK uniforms have become special labels, accepting the impact of the torrent of the times.

[1] entering the circle

It's not too late to go to school. When you go to high school, you will go to Japan to take photos. Some like JK uniforms. The most orthodox JK uniforms are the uniforms of Japanese female high school students. They are specifically divided into sailors' suits and Western uniforms, including sailors' clothes, checked skirts, shirts, suits, sweaters, shoes, small objects, etc. each big category has a detailed distinction according to the data.

Later, with the rise of the two yuan culture in China, the domestic garment factories that once made Japanese foundry began to produce homemade JK uniforms. From the initial cottage style to the same type and then to the original design, they experienced a short time development.  

For a long time, JK uniforms have been sprouting up. For the general public, the JK uniforms represent the two yuan girls wearing Japanese clothing, even with sex suggestive labels. Until the middle of 2019, JK uniforms broke into the public view through short video platforms like shaking hands and fast hands. With clever, everyday, students and other keywords, the public's tolerance for JK uniforms is much higher than that of Lolita and Hanfu.

One day, ah Jiu noticed the emergence of many homemade original JK uniforms. Compared to thousands of second-hand Japanese uniforms that had to wait for half a year, hundreds of Yuan's brand new domestic JK uniforms were a little fragrant. So she turned to China and became the consumers of JK uniforms.

A small circle of blasting is always caught off guard. In the BiliBili living area, UP, the main "witty party sister", a "JK uniforms makeup" video is cited. Under the help of platform sales numbers, in September 9, 2019, a Chinese uniform hall called a "mountain blown" skirt rang the JK uniform firing order gun, and then sold and sold 7W. The original price was 108 yuan, and the second-hand fish price was 200 yuan.

"All of a sudden, JK took over the fire. 7W is the sales volume of many stores since its opening." JK shopkeepers are shocked at the micro-blog trumpet. "Before the skirt is made of 200 pieces, it can sell 500 articles and 1000 items. It is a good sales volume. It sells tens of thousands of pieces, or sells the style.

At the same time, at the same time, it was discovered that the Chinese brand spot that could be bought at any time suddenly became valuable. 180 yuan second sale, 200 Yuan Hang a hang can also sell, luck auction to meet a big head can sell to 300 yuan. Although the price difference of dozens of pieces, but compared to the original price of 108 cardinal number, is the profit margin of 80%-200%.

He started looking for supplies. Beijing's University had her natural advantages in geography and time. There are three three pit entities in Beijing, and two have established long-term cooperative relations with major JK uniform stores. Since then, WeChat has joined WeChat, Canada and Canada to recognize the elder sister and shop assistants.

Because the circle has just started to fry prices, many people's information is not so smart, so the leisure fish / micro-blog / turn to pick up leakage has also become the source of the early source of the Jiu, and snapping up the drop of JK uniform Taobao shop is the most convenient way to save worry.

[two] out of circles

In November 2019, the sales of the old brand of the Taobao brand uniform hall sold ten minutes, and the sales volume exceeded 30 million. Micro-blog, friends circle and other social platforms had a lot of complaints about not getting the skirt. Over the same period, the old brands, such as Zhong Hao, Ma, and other uniform old stores, which were looking for less goods, became red hot. They quickly became the Amway hotspots of the marketing platform, net red and grass planting Ji, and overnight, JK uniforms sprouted everywhere.

Even if we fry the stock, a skirt with a price of more than 100 will be sold to two hundred or three hundred, which has not raised the threshold for many adults. This is the case with Xiao Jian. Compared with the 59 yuan to stir up thousands of Yuan's tide playing circles, the hype of the JK uniform is obviously small. Like to buy a few, do not like to go out in accordance with the market price, playing with the old style of playing with the tide is not difficult, but also free to wear new skirts to play.

But JK uniform circle is obviously not so simple. Because of low price, uniform design and simple design, parents are more likely to accept it. JK uniforms have fallen to high school or even junior middle school age. When they have the value of wearing fashionable clothes, they have harvested the special collection value of "rare things", and can even bring unique "superiority" to consumers.

Micro-blog hot search appeared "JK uniform junior high school students through the mountain police" incident, online JK police also rushed to the leisure fish. A Qiu Bao red and white wave point girl bow tie, the original price of 35 yuan, the auction price of 1000 yuan, the average daily selling price is also more than 100 yuan, Xiao Jian hung 45 yuan, unexpectedly in the leisure fish suffered "network violence". What "ten yuan to earn", "lack of ten yuan to buy M" and so on, all kinds of ugly words appeared overnight in the small Jane's leisure fish products message area.  

"Unthinkable, this is never the case. It is very childish to accept a price for ten yuan to scold a stranger. " Xiao Jian is still very angry about this. And in those days, wave point girl's bow tie became the target of leisure fish. As long as the message was not sour and dirty, it was hard to imagine that it was more than 20 years old. The girl wearing the JK uniform seems to be innocent. The high price link and swearing messages gradually became the essential condition of the JK.

At this time, ah Jiu has gradually touched the hype of JK uniform, what kind of store price can be sold, and what kind of price can be sold in her mind. In her mind, there seems to be a rigorous formula for calculating and storing goods. And since it is a JK heavy buyer, in the face of JK police's network violence, A9's handling seems to be flexible. She has four leisure fish accounts, two for sale and two for purchase. The account to be bought is divided into books, and there is no transaction record that any JK police hate.

The account used to sell is well intentioned. First, it applies for the certification user who is on the inside of the fallow fish. It is equivalent to adding V to KOL, and the product is sold along with the sale. "JK police are bullying and cowardly. I added V, and many people should weigh them before speaking. In addition, the group that buys JK uniform is more herd. If the first few messages are scolded, then the post message must be scolded. If the first few messages are exaggerated, then the back must be exaggerated. Therefore, it is important to use small trumpets to maintain public opinion and delete comments. Nine summed up several tips for preventing network bursts.

With the accumulation of experience, the business of AI also reached its peak at the end of 2019, that is, it became a casual buyer. Taking Beijing IDO exhibition and Shanghai CP25 exhibition as an opportunity, ah Jiu set up two groups of WeChat and QQ, buying and selling them on a single site, ranging from 15 yuan to 50 yuan each. Because many styles are reserved for the deposit, there is no need to send goods to express delivery. There is not much marginal cost. There are more than 100 pieces of merchandise purchased in a few days and 300 appointments. One pass, twenty Chuan, nine nine purchasing group of more than eight hundred people, which has become one of the main source of subsequent shopping entities.

At that time, she was admitted to Jiu QQ group. Two yuan 30 yuan ordered her to make two JK CP25 skirts. I think he is very good. He queues up only for a cup of milk tea, and it is different from the "H dog" that he has bought for sale. "My little sister has a very good attitude. I will be looking for you again!" Apparently, she did not know the cow of the JK uniform.  

Ah Jiu also made a real sense of "split personality". For those who could not get on the line, the buyers who could not go on the line could sell the patterns that could make stocks and earn the difference in a separate account. They sold the styles that could not be bought in the form of purchasing and purchasing fees in the community, but also accumulated word-of-mouth and fans groups.  

Ran was proud of being a JK girl. She often goes out to play with her classmates on holidays. When she puts on a JK uniform, she feels that she is particularly prominent among her peers. "There are always people walking around on the road." Taking photos, sending QQ space and micro-blog, will also reap compliments from classmates and netizens. "I really like JK uniforms." She always thinks so.

With the expansion of JK uniform circles, micro-blog's information number on JK uniforms has changed from the original 35 to nearly 100, and some accounts fans have increased from tens of thousands to tens of thousands or even more. For example, the earliest JK uniform information number @popo's JK system has reached 69W in 2019, or about 30W in 2019. The fastest growing @JK alarm clock has been upgraded to less than half a year since November 2019.

The number of daily fans in tree holes, such as @JK, is 61W. Other tree holes also have more than 10000 fans. Soaring fans have made tree holes gradually become a negative concentration camp for girls with JK uniforms. No need to pay any cost or any price, choose anonymous contributors to publish Tucao about shops, netizens and so on, which can lead to discussion, quarrel, and even group network violence in the commentary area.

In particular, she hated the JK uniforms that were sold by the scalpers. When she was free, she liked to put the high priced people on the fish in the JK uniform tree hole to hang up people. They looked at the people they hated and were criticized for their inexplicable sense of accomplishment and even a sense of leader. However, it is not stupid to be scolded or scolded. When it comes to selling things, it will also be sold at the market price. "If I sell it at the original price, if I want to buy it, I can not buy it. Why should I sell it?" But I will sell a few pieces for myself, not for making money, not for cattle, not for stocks. "

[three] circle again

Later, Xiao Jian, who had eaten a little bit of wisdom, found the right way to open up JK stocks. It was to follow the crowd and sell the same price as everyone else, and then sell it in the product description. "I also H into H, and I did not buy it at the original price. When I bought it more expensive, I had already lost money, so I could automatically shield JK police like a protective umbrella.

Because of the fact that JK has many circles in its circle, Xiao Jian often plays with the friends of the past circles, and reminds her of friends that she has started arranging the tools for shooting. Before grabbing the tide to play, a friend who made the technology wrote a photo taking program, which was more accurate than many Taobao professional filming. So Xiao Jian successfully became the JK uniform buyer who wanted to buy anything. The three sale was about a new dress for free.

Obviously, people like small Jane who have other circles' experience are not special cases. The market changes are always confusing. With the continuous search of JK uniforms in 2020, many new businesses and buyers have been attracted. Of course, there are also skilled speculative reselling agents. Under the attack of multiple factors, the JK uniformed market has ushered in an unprecedented price game.  

The homemade JK uniform shop threshold was broken down, doing the animation around the hand to do Cosplay brokers competing to open shop, many college students and even high school students also went to sea, became the production of three no clothing products but still proud of "JK uniform shopkeeper". According to statistics, the number of shops sold with molded products increased from less than one hundred at the end of 2018 to nearly 500 at the end of 2019. As of 2020, there were 800 breakthroughs.

JK's uniform ceiling is also rising steadily. Rabbit's gentle skirt is sold for half an hour to sell 35W pieces, with sales of over 40 million. Qiu Bao's Pearl necktie sells nearly 5W pieces for nearly 2 hours, with sales of nearly 2 million. The price of the new dress, such as horse, bean and so on, is nearly 500 yuan, which is dubbed by the buyers as "the price increases will not be given to the cattle."

In fact, sales and prices are all very high, because too many buyers are buying the mentality of buying stocks that they earn. The girl who fry JK shares has not only been confined to twos and threes, but has become the behavior habit of the whole circle. The professional hand in hand also increased from the initial buyers in the circle to the frying shoes and strong men who never wore the JK uniform, the Yellow bull selling the tickets for the concert, and even the crowds of the melon farmers.

At the Spring Festival, everyone at home was too busy, and JK's uniform online consumption, which was mostly in the form of pre-sale, never stopped, filling the gap for the majority of cattle. Xiaojiang is in the original group of fried shoes to see everyone is grabbing a dress called "electric race girl", "hurry to grab skirts, one hundred and ten hang idle fish seconds to sell, the girl's money is really good to earn." Some brothers forwarded messages in the group, and a few people acted. Xiao Jiang robbed 8 of them. When they looked at the idle fish, they could only sell 200, and all the money was refunded. "A group of people hung up 500 articles at random, and only a few dozen dollars were valued at the market price. Is that a good idea to stir fry?"

With the invasion of new cattle, ah Jiu's business received some impact. After all, she was not a technology flow. Fortunately, the purchasing business has already run through and has private PY transactions with many domestic entities. By the way, when they were too familiar with the shopkeeper, they would give her a few black boxes as long as they put on the new selling style.

As the epidemic clouds dissipated, ah Jiu had planned to go to the Chinajoy, CP26 and BW exhibitions in Shanghai in late July and early August. The JK uniform was really too hot.

In addition, a few shop assistants in the uniform shop opened a JK uniform Taobao shop. A Jiu was also considering finding a factory, making an original skirt, and earning seventy or eighty steadily, which was more reliable than selling. After all, the JK share market began to mess up, and it would be late if no other action was taken. There was little chance for her to leave the age of twenty-one.

Xiao Jian wore enough JK uniforms. Although she didn't have deep involvement, she saw several important nodes of JK's stock changing. She felt that she was too old to be integrated into the world of children. However, there was still a sense of powerlessness, watching more and more people entering the pit, watching their beloved circle fall, and scolding it. There are many other circles of cattle coming and going, too little oil and water.

JK uniform market remains bright, internal problems are gradually emerging, large-scale rollover, small-scale internet violence, underage shopkeepers, unconventional fraud... More and more girls who wear JK uniforms are going forward. Sometimes they are leeks. Sometimes they cut leeks and sometimes they start to get confused.