Trend: Design Dominates! From 2020 Keqiao Fashion Design Exhibition To See The Next Station Trend Vane

From October 27 to 29, the 8th Keqiao fashion week 2020 and China Shaoxing Keqiao international textile surface Accessories Expo (Autumn) were held in Keqiao, Shaoxing, on October 27-29. As an integrated exhibition platform for the deep integration of Keqiao fashion week and Textile Expo, Keqiao fashion design exhibition 2020 held in No.2 vice Hall of China Textile City International Convention and Exhibition Center has become an indispensable and beautiful landscape.

Keqiao fashion design exhibition 2020 integrates fashion trend release, innovation achievement display, design exchange, brand promotion and achievement transaction. It presents new technology, new trend and new concept jointly in fashion trend area, textile innovation area, fashion brand area and design exchange area, bringing the latest international fashion for exhibitors and purchasers of Keqiao Textile Expo and Keqiao Textile enterprises Fashion trend information, textile technology products and original fashion design results guide the development direction and fashion trend of textile products in the new season. The cool visual effect makes the design exhibition very eye-catching in the exhibition. On the first day of the exhibition, it attracted the attention of many merchants. The number of visitors in the exhibition area reached more than 5000 in the whole day. According to the organizer, Hualian Group, CFU creative fashion alliance, Jiangnan University textile industry technology center and Beijing Xindong Technology Network Co., Ltd. have reached cooperation intention with many enterprises under this opportunity, and the exchange results are gratifying.

Fashion trend area: Keqiao fabric is unique

Under the guidance of China Textile Information Center and national textile product development center, supported by China Light and Textile City Construction Management Committee of Keqiao District, Shaoxing City, China popular fabric engineering and coloro, the "fashion trend of Chinese women's clothing fabrics in autumn and winter 2021 / 22" released by China Women's clothing fashion Trend Research Institute appeared in the trend area, presenting all-round and three-dimensional Chinese women's clothing in the future The development trend of fabric. The fine fabrics displayed in the exhibition area are based on the core concept of "the trend of Chinese textile fabrics in autumn and winter 2021 / 22" and the four themes of "light world", "original space", "Yuhuan paradise" and "smart play country". About 60% of the fabrics are from Keqiao local enterprises. With rich material properties, excellent technology and design concept full of creative thinking, these high-quality fabrics fully display the development level of Keqiao Textile Industry and the corporate image of the cluster. At the same time, they are also the key category of women's clothing fabrics, sorting out the product development direction in the future autumn and winter.

In order to facilitate the visitors to view the relevant information, each display fabric will use its own artificial "chip" (fabric product details) and the artificial intelligence exhibition tool developed by China Textile Information Center to provide diversified services such as popular color, design direction and fabric procurement for the majority of exhibitors in a unique intelligent experience way, Effectively promote the upstream and downstream business docking of the industrial chain, and build a convenient professional docking channel for Keqiao Textile enterprises.

　　　　 Textile Innovation Zone: technology accelerates fashion

Industrial change and economic recovery are inseparable from the development of science and technology. The quality of scientific and technological development determines the quality of industrial development, and the discourse power of science and technology determines the discourse power of industry, which has become a key factor affecting enterprise decision-making. As an important part of Keqiao fashion week, the exhibition of scientific and technological achievements has always been an essential key highlight.

The science and Technology Innovation Zone set up this time provides research achievements exhibition platform for science and technology research institutes that have settled in Keqiao, aiming to build a cooperation bridge with downstream customers, help the commercial landing of research results, and promote the transformation of technical value to commercial value. Keqiao Textile Industry Technology Center of Jiangnan University, Dongfang Textile Industry Innovation Research Institute and West Textile Industry Innovation Research Institute gathered in the science and Technology Innovation Zone. With more than 100 pieces of textile innovative products, they demonstrated the innovative research and development achievements of new textile technology, new technology and new technology, demonstrated Keqiao's scientific and technological innovation and fashion creativity ability, and led the industry's wind vane.

Fashion brand area: Ultimate Design interprets Oriental Aesthetics

In the fashion brand area, the event achievement exhibition area, innovative clothing exhibition area and pattern trading area jointly organized by China Textile Information Center, national textile product development center, China Light and Textile City Construction Management Committee of Keqiao District, Shaoxing City, clothing association of Keqiao District, Zhejiang provincial patchwork Association, CFU creative fashion Alliance and other institutions jointly organized and launched the event achievement exhibition area, innovation clothing exhibition area and pattern trading area, which integrated the outstanding textile of Keqiao Innovative design results of clothing enterprises and two major industry authoritative competitions.

Among them, the exhibition area is composed of award-winning products from 2020 China fashion fabric design competition and China patchwork creative design competition. On the one hand, it shows the characteristics of fashion fabrics in color, pattern, style, new materials, new technology and new process application from the dimension of fashion design; On the other hand, from the perspective of fashion creativity, it shows the inheritance and innovation of the patchwork culture. The works from the famous quilting masters and lovers let people intuitively experience the charm of this ancient handicraft. In the exhibition area of innovative clothing, the design works of excellent Keqiao enterprises, such as Zhejiang langshaerweidi Clothing Co., Ltd., Zhejiang Pidu Clothing Co., Ltd., Zhejiang Hualian Group Co., Ltd., Zhejiang paopaobulu Clothing Co., Ltd., Baisi Garment Co., Ltd., Shaoxing Boya Garment Co., Ltd. are gathered in the exhibition area. The flower pattern trading area is a collection of flower design results of color citron. The fashion brand area integrates original clothing design, original pattern design, original fabric design and other innovative and characteristic products into one, which jointly demonstrates the ultimate charm of "Oriental fashion and Oriental design", and helps to effectively implement the design value.

　　 Design communication area: a guide to share forward-looking ideas

Compared with previous years, this year's fashion design exhibition is more interactive. During the fashion week, in the design exchange area, senior guests and enterprise brand representatives from China Textile Information Center, China applied color system coloro, shejie · Keqiao, Keqiao Textile Industry Technology Center of Jiangnan University, Dongfang Textile Industry Innovation Research Institute and West Textile Industry Innovation Research Institute gathered together in the design exchange area, presenting 13 fabric trends, knitting trends and colors Color trend, Paris PV Exhibition trend, printing and dyeing technology, digital art design, commodity planning, textile index, fashion projects, composite material research and development and other fields, diversified professional content.

We have shared many achievements, such as fashion trend of Chinese women's wear fabric in autumn and winter 2021 / 22, knitting fabric trend in autumn / winter 2021 / 22, research results of Morandi vs Memphis, technology of polyester non washable liquid disperse dyes, research results of color data analysis and brand color positioning, practical operation experience of popular products, interpretation of Keqiao Textile index and so on And forward-looking direction.