From Production Mode To Sales Mode

In December, in the Gejia Industrial Park in Yuhang, Hangzhou, there was a continuous flow of vehicles in and out, and bags of raw materials were successively moved to the production line. The busiest time of the year for garment enterprises comes again.

As the "hangpai clothing" design, R & D, production, processing and sales base, there are more than 1300 production-oriented enterprises in Qiaosi street of Yuhang, accounting for more than 90% of the total number of garment enterprises, gathering nearly 300000 migrant workers. Therefore, it has become the vane of Hangzhou clothing industry.

"Double 11" orders are still in the end, "double 12" orders will arrive soon, and winter and spring clothing alternate production season, this winter, clothing business in Yuhang District is better than in previous years.

Orders up 20%

After the outbreak, the enterprises recovered quickly

The sound of "click, click" of sewing machine came from the cutting workshop from the Gejia industrial park complex Hangzhou Liding Trade Co., Ltd. Rows of workers were surrounded by cloth of various colors and materials. Shen Yuan picked up the cloth on the ground, stepped on the sewing machine and threw it into the frame on the other side a few minutes later.

Shen Yuan, born in 1994, left Dalian's garment processing factory and moved to Hangzhou for three years. "The salary here in Hangzhou is higher than that in my hometown. If you calculate by piece, you can get more than 10000 yuan per month. The most important thing is that the orders in the factory are stable, so we don't have to change them frequently. "

The "future" of many industries will come ahead of time due to the big test of epidemic situation. As one of the "future", the "offline store online" has become a necessary viability in a flash.

The company, which has been focusing on online sales for a long time, has not been affected. Instead, it has been growing against the trend. "This year is the new year of clothing, business is very good." Miao Binbin, the person in charge of tripod, told reporters. In the second half of this year, the domestic epidemic situation was under control, and the epidemic situation in Southeast Asia and other places was severe. Foreign trade orders returned in succession, and they also received many foreign trade orders. "It is also possible that the demand for winter clothes is much higher because it is expected to be colder this year."

This year, Naihe Clothing Co., Ltd. The enterprise is responsible for the design, processing, proofing, etc., and seeks cooperation between e-commerce enterprises and anchors to open sales through Taobao live broadcast. "This year, orders have increased by 20% - 30%." Ye Jinrong, the person in charge of the enterprise, said.

In the complex of Gejia Industrial Park, more than 50 enterprises in this building basically have similar feelings. On the one hand, orders from home and abroad are coming together, on the other hand, it is also because of the rapid resumption of work and production. It is understood that this year, through deepening the "three services" work, especially in the service enterprises, the local government has increased the intensity and frequency of the work, and chartered special trains have helped enterprise employees return to their posts. More than 200 employees have been received from Jiangxi, Hunan and Hunan. At the same time, they have also contacted banks to provide credit support policies to ease the pressure on enterprise capital turnover.

Mr. Miao said orders for about 300000 units in the previous year are expected to grow by 25% this year. The increase in orders was a happy thing, but he also encountered new problems. "We found it hard to recruit skilled workers." Said Binmu. There are about 60 employees on the production line of the enterprise, which can meet the daily needs. However, in this peak season, they are still looking forward to recruiting more experienced employees.

Build a bridge between supply and demand

Supply chain, chain up the whole industry chain of clothing industry

In fact, it is difficult for enterprises to recruit people because of the imbalance of wage sources. In the off-season, the relationship between supply and demand is that employment is greater than demand, but in the current peak season, it is just the opposite.

How can we accurately connect the demand relationship and balance the employment, so as to meet the labor demand in the peak season, and avoid the loss of staff due to the lack of orders and low wages in the off-season?

It is learned that the introduction of labor intensive labor resources in Hangzhou has been more effective since the introduction of large-scale labor resources. This year, through the renovation of "low scattered" enterprises, we have also made room for the introduction of appropriate supply chain companies. At present, we have settled in Sanxin Park and are in the process of decoration.

It is reported that the decent supply chain company has leased more than 10000 square meters of factory buildings and is expected to invest 10 million yuan in equipment next year. "The main thing is to create a manufacturing space, where appropriate supply chain companies provide production sites, equipment and manpower, and clothing teams and groups can carry bags. And enterprises just need to look for orders and design styles. " Wang Weili is responsible for balancing the demand across regions.

In addition, many large and medium-sized clothing enterprises have invested in R & D funds to explore the road to the development of intelligent manufacturing. Through the transformation of existing equipment, promote the "machine replacement", reduce the labor force, but also reduce the requirements for the level of manual proficiency. The combination of various measures not only effectively solves the shortage of employment, but also relieves the pressure brought by the rising labor cost.