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Global Pattern Of Cotton Spinning And Prospect Of China'S Cotton Textile Operation
On December 18, Zhang man, deputy general manager of China cotton information network, delivered a speech entitled "global cotton textile pattern and China cotton textile operation prospect" at the 2020 cotton Outlook Forum hosted by China cotton information network. She analyzed the domestic and foreign cotton textile industry in 2020, and shared her thoughts and ideas on the short-term and long-term development of domestic textile industry in the future.
In 2020, the characteristics of the industry operation are described as "difficult", "fast" and "changing". Under the epidemic situation, it is too difficult for enterprises to make profits, and the demand changes very fast. At the same time, the consumer groups and structure have also changed. But every time there is an epidemic or a major crisis, it will bring some deep impact on our industry. Sun Tzu's art of war says, "know yourself and know your enemy, and you will be invincible in a hundred battles.".
"Bi" refers to Vietnam, India, Bangladesh, Pakistan, Turkey, Cambodia, etc. What they have in common is that they are heavy at both ends, light in the middle, and have outstanding comparative advantages. After more than ten years of development, their share in the global cotton consumption pattern has increased to varying degrees. Looking back at ourselves, we can see that the export level of our cotton textiles and the overall textile and clothing is declining, and the most important is that the proportion of cotton products exports has decreased year by year. Cotton consumption has decreased by nearly 2 million tons from 10 years ago, and the proportion of cotton fiber consumption per capita in the total per capita fiber consumption has continued to decline.
In the short run, textile enterprises' orders have improved in the near future. If vaccines can play a role, consumption will also recover rapidly, which is good for the development of the industry. However, at present, the internal and external price gap has been operating at a high level, and then superimposed with the impact of RMB appreciation, there is also a potential adverse impact on the industry.
In terms of long-term factors, one is to pay attention to the new pattern of consumption, that is, the double cycle, which just mentioned the transition from external circulation to internal circulation. The second is to pay attention to the new situation of global competition. In the future, the export market will present a trend of diversification and decentralization. RCEP agreement will also intensify the competition in the global end consumer market. The production capacity of middle and low-end garment manufacturers at the end of China's industrial chain will be reduced or transferred.
The third is to pay attention to the new development cycle of the industry. First of all, the volume of the industrial chain just mentioned will shrink. Secondly, the structure of the industrial chain will be reshaped. We will shift from external circulation to internal circulation. In our external circulation, our export market will shift from developed countries to non developed countries and regions, which is the market transfer. At the same time, it also faces the competition of chemical fiber substitution and imported raw materials. In addition, the pattern of the industrial chain is in the game. After the epidemic, the pace of industrial transfer and adjustment is still to continue. Our advantage in weaving, printing and dyeing high-end products is our future competition, and also a direction for the whole industry chain in the future.
Looking at the whole world, the cotton textile industry is facing changes in the demand environment. First of all, we must recognize our own position, know where our advantages are, and know ourselves and the other. Second, we should straighten out the relationship between upstream and downstream, and control the supply and marketing industry chain. The third is to control risks, operate with integrity and win-win mentality, build our industrial chain interest community, and achieve win-win benefits and shared risks. The fourth is to achieve low cost, high quality and quick response through fine management, so as to be invincible in the market.
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