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Attention: Beijing Time Honored Clothing Brand Opens The Way Of Fashion Transformation

2021/7/13 15:00:00 126

　　 Reporter Hao Jie

　　 The "guidance on fashion development of the textile industry during the 14th five year plan" issued recently proposed that the industry development, urban construction and regional innovation should be integrated to promote the in-depth aggregation of cross-border fashion resources. After 81 years of wind and rain, "Raymond" brand, adhering to the "Hongbang skills", has been on the way of fashion transformation.

　　 On July 8, the signing ceremony of "Raymond" brand of Beijing Jinggong Clothing Group Co., Ltd. and Beijing Shougang Basketball Team star player Raymond was held in Jingong fashion innovation park on July 8.

　　 In recent years, in the development of fashion, Beijing time-honored brand of Jingong group adheres to the principle of innovation, quality, professionalism and craftsmanship. Brand products, brand value, brand service quality and market share have been gradually improved. "Raymond" brand has been listed as "China's 500 most valuable brand" for three consecutive years The Forbidden City Brand Award of 2020 Beijing fashion week.

　　 Raymond, a player famous for "hard work", "persistence" and "passion", officially joined Beijing Shougang Basketball Team in February this year, wearing No. 9 shirt. Player Raymond praised the 81 year history of "Raymond", the "Shanghai style" design focusing on details and the exquisite "Hongbang" skills, and highly recognized the brand's sense of quality and fashion.

　　 Jinggong group appreciates Raymond's spirit of striving for the first place forever, training hard, surpassing himself, self-confidence and self-improvement, showing the youth style of Chinese sports athletes and full of "positive energy".

　　 The same concept, hit the fate, let both sides join hands. According to reports, after the signing of the contract, the two sides will jointly explore new cooperation in cross-border integration of sports and fashion based on the principle of mutual recognition and mutual cooperation. With the help of the good image of player Raymond, Jinggong group has expanded the target consumer groups of time-honored brands, continuously inherits, promotes and innovates the development of time-honored brands, enhances the influence of time-honored brands among young people, and strives to make the "living fossil" of "Hongbang skills" a new business card for the construction of Beijing's international consumption center city, To meet the needs of young people for fashion taste and the masses for a better life.

　　 In recent years, Jinggong group has been closely centering on the strategic function orientation of the capital city, with reform driven innovation and innovation driven development, and gradually formed a new pattern of main business development with fashion clothing brand operation as the core. Li Yaodong, Secretary of the Party committee and chairman of Jingong group, said that the signing of the contract with Raymond, the star player of Beijing Shougang Basketball Team, is a new attempt of cross-border integration of "time-honored brand". It aims to make more young people pay attention to the clothing culture of Beijing time-honored brand, and let more young people understand, recognize and choose the "Raymond" brand with 80 years of craftsmanship inheritance and Shanghai style cultural heritage.

　　 Player Raymond also said at the scene that he was very much looking forward to this cooperation, which could help the innovation and development of the clothing brand with 80 years of historical and cultural heritage.

　　 Sun Yueting, vice president of Beijing time honored brand association, said at the signing ceremony that Jingong group follows the ancestral precept of "respecting the ancient but not sticking to the ancient, and Innovating without losing the ancestor". This signing reflects the integration and innovation of "time-honored brand" and "new fashion", which makes time-honored brand more vitality and makes more people like Beijing time-honored brand products.

　　 After the signing ceremony, Li Chuanjun, the chief measurement engineer of Raymond 1940 Gaoding brand, presented the Beijing embroidery pocket towel with No.9 pattern to the player Raymond on behalf of Jinggong group, and explained the history of "Hongbang technique" to the participants.

　　 Zhai Xiaochuan, team mate of Raymond and team leader of Beijing Shougang Basketball Team, also attended the signing ceremony. Li Yaodong, Secretary of the Party committee and chairman of Jingong group, presented Zhai Xiaochuan and Zhai Xiaochuan's basketball training camp with a picture of "national color and natural fragrance", which means inheritance, perfection and prosperity, and expressed his blessing.

　　 It is understood that in the future, Jinggong group will continue to deepen the development of its main business, so as to form a new pattern with distinctive transformation and development, bright spots in brand construction and breakthrough in business operation. Constantly explore fashion transformation and cross-border integration, and actively participate in the construction of "four centers" in the capital and the construction of international consumption center city. During the period of the "14th five year plan", a good start and a good start have been made, showing a new style of state-owned enterprises in the capital.

　　 On site interview:

　　 Hello Raymond, how do you feel as the spokesperson of the brand image of "Raymond" brand under Jinggong group for the first time?

　　 Raymond: It's a great honor for me to be the spokesperson of the brand image of "Raymond" brand under Jinggong group for the first time“ Raymond brand, as a "Beijing time honored brand" praised by my parents, I recognize and appreciate the culture and connotation of this brand. It is a men's wear brand that I have always recognized. Today's signing ceremony is very attractive. Many guests have come. Thank you very much for your love and support of Raymond and me.

　　 What are the characteristics of Raymond brand that you appreciate?

　　 Raymond: First of all, "Raymond" brand, as a Beijing time-honored brand with more than 80 years of development, is deeply loved by Beijing consumers, especially the Gaoding products of "Raymond 1940". It pays attention to the details of cutting design and exquisite red band production technology, which makes the suit more hierarchical and upright, and has a very good self-cultivation effect and can show its charm. Secondly, as a state-owned enterprise in the capital, Jinggong group has been insisting on inheriting and developing the "Raymond" brand as an important social responsibility for many years. Good reputation and positive brand image are also important reasons for me to appreciate the brand.

　　 What are your expectations for this cooperation?

　　 Raymond: I'm looking forward to cooperation. First of all, I think it's this "fate" that brings me and Raymond together. I think as a basketball player, I and "Raymond" brand have a common development concept, that is, "never give up, never give up" this fighting spirit. We hope that our cooperation can have a higher degree of fit, and contribute our due strength to the development of China's sports industry and the capital fashion industry.

　　 What is your cooperation mode with Raymond brand this time?

　　 Raymond: This time, I and "Raymond" brand cooperation is still more diverse. I will attend some large-scale activities of Raymond brand. Personally, I am looking forward to the show of Raymond brand in Beijing fashion week every September. Raymond will also participate in the series of activities during the period. If you are interested, you will pay more attention to it. I also like to wear suits very much. I hope you like the videos and photos of me wearing Raymond brand series clothes. Please also look forward to the new products of Raymond.