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Made Moiselle 2022S / S "Transmutation" Girls' New Spring And Summer Launch
Mademoiselle, an emerging independent designer brand, was founded in 2020. Its outstanding French light retro style has attracted the attention of children's wear industry since its establishment. At 18:00 on July 17, 2021, made moiselle made her debut in the 4th CCFW China International Children's fashion week, bringing a "transmutation" girls' spring and summer new products show to the audience with flexible design, showing the infinite possibilities of girls' wearing.
In this rapidly developing society, the strength of the brand itself is very important. In the face of external competitive pressure, made moiselle constantly improves and breaks through, showing strong advantages, making the brand more competitive in the market competition.
M is the leading brand of design and insists on making products that conform to the current aesthetics. For this conference, parents of the post-90s generation have a very high willingness to accept it. More and more consumers have a very strong personal attitude. They will choose products with the same clear attitude as them to wear for their children. This is the attitude that Mademoiselle has been trying and sticking to.
The theme of Mademoiselle in spring and summer 2022 is "transmutation", emphasizing the change and change of design concept. The theme inspiration comes from the script. The three series interpret the three life styles with three story plots.
"Neighbor" represents Sweet's daily collection, which combines fashion elements into daily wear. It has high scene adaptability and can create a natural and fashionable girl style at any time. No matter what form, no matter what kind of posture, you can explore more attitudinal styles freely.
M + millennial national style shows the collision aesthetics of luxury series French romance and Z generation; It not only conveys the romantic feeling of fashion, but also combines the elements of retro, classic silhouette and fashion. Romantic, artistic, elegant and fashionable, in line with the new generation of young people's fashion concept.
"Stadium girl" highlights the design concept of diversified leisure sports wear; To create different clothing inspiration, the design of the single product has a great sense of architectural silhouette, the color matching is refreshing, taking into account the practical wear and fashion, extending more brand culture.
Made moiselle is committed to meeting the role transition of consumers in different life scenarios. In order to meet the high sensitivity and fast changing fashion consumers, providing new styles and designs, keeping the brand sustainable value and growing into a competitive brand is the ultimate goal. Create differentiated value and design strategic direction for future trend changes.
Be a refined girl brand with attitude and temperature- Mademoislle
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