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Attention: Who Will Win The Award Ceremony Of "Ten Categories Of Innovative Textile Products" In 2021
On October 21, the award ceremony of "cultivating and promoting ten categories of innovative textile products in 2021" was held in Shengze Town, Wujiang District, Suzhou City, Jiangsu Province. It was developed by Makale brand of SEMAR group, and was applied by Zhejiang Senma Clothing Co., Ltd. & Saideli Group & Beijiang Zhilian Textile Co., Ltd "Ice cream" Lyocell jeans won the title of "top ten textile innovative products of 2021".
Product design innovation leads consumption trend
In summer, the demand for sun protection is increasing. From sun proof clothes to cooling sprays, many sun protection tools are produced in season. The innovation of this development is that this ice sunscreen Lyocell jeans product combines the hard needs of summer sunscreen with the fashionable elements of tannin to create a brand-new category of UPF50 + sunscreen and ice cool, At the same time, it has the unique appearance charm and comfortable handle denim sunscreen fabric.
Unlike most of the sun protection products on the market are made of polyester, this denim sunscreen is made of "one of the greenest environmental protection fibers in the 21st century" and nylon. It can block 99% ultraviolet radiation, UPF index is as high as 50 +, with UVA, UVB dual protection, care for the skin. The weight of the fabric is controlled at 155 g / m2, which ensures the sun protection performance while retaining the excellent lightweight texture, which brings more comfortable wearing experience. Cut into the fusion fabric from the fiber end, which is different from the coating post-treatment, durable and better handle. In addition, the design of Lyocell's own cool feeling plus nylon fiber makes this fabric's contact cooling coefficient as high as 0.27, which is 70% better than the standard. When it contacts with the skin, it can quickly take away heat and instantly feel cold. Whether it's pants, sun suits, skirts or shirts, this denim can easily handle different scenes. Compared with the common polyester sunscreen clothing on the market, it has more outstanding performance, comfortable and high-grade feel, and has better environmental protection properties.
Three parties help terminal marketing together
Create new summer denim
On April 24, on the occasion of the launch of ice cream Lyocell jeans, makalo, sadley group and Beijiang Zhilian jointly held the "made in China" flash event in Chengdu. The online live broadcast of the product described the characteristics and environmental protection properties of this product, aiming to let more parents understand the new summer jeans products and new experience.
Offline, Makale selected Shanghai, Chengdu and other main stores for centralized display, which attracted many consumers' attention and purchase. A mother said: "In the past summer, I never paid attention to the specific materials and functions when I bought jeans for children. This time, through the store denim display of makalo, we found that Lyocell's denim products are really suitable for children. Different from the cotton products purchased in the past, this jeans feel more flexible and comfortable, and have cool feeling and sunscreen function, so the comfort will be improved."
Materials are the source of textile industry chain. Makalo traces back from the source, and from UCOS ® To Lyocell products, only to bring authoritative, safe, comfortable fabric products to more families with children. In the future, we will continue to create more innovative and good products with selling points.
Sedley Lyocell fiber comes from nature and is made from internationally certified plantations. Its unique pulp manufacturing technology minimizes the environmental impact and brings more excellent fiber performance. The fiber production uses closed-loop production process, and the organic solvents used are non-toxic and harmless. The solvent recovery reaches more than 99.7% for recycling. The product can be biodegradable, return to nature, beautiful interpretation of green cycle.
The fabric made of lyocel fiber from pure wood source is natural, moisture absorption and breathable, smooth and smooth, bringing you natural care; Good color absorption performance and special fiber structure endow the fabric with bright color and gorgeous texture.
Zhejiang Senma Clothing Co., Ltd
The company is a multi brand clothing company with casual wear and children's wear as the leading products, with two major clothing brands, namely "SEMAR" and "Balabala". The enterprise pays attention to the construction of management system and has been certified by ISO9001 quality management system, ISO14001 environmental management system and OHSAS18001 occupational health and safety management system. The company has formed strategic partners with French promostyle company, Korea Color Association, Donghua University, Zhejiang University of technology and other domestic and foreign colleges and institutions, and established design and development center and technology center. The company and McKinsey consulting company launched in-depth cooperation, committed to building its brand into a real national brand, world brand.
Beijiang Zhilian Textile Co., Ltd
Founded in 1999 in Shaoguan, Guangdong Province, China, Beijiang Zhilian Textile Co., Ltd. is a leading manufacturer of vertically integrated denim fabrics and ready-made garments in the industry, providing one-stop textile product solutions for global apparel brands and retail customers. The company has two production bases in China and Vietnam, and three product R & D and design centers in Belgium, Italy and China. The annual production capacity of fabric is 100 million yards, and its business covers dozens of countries and regions around the world. It has won the national green factory, high-tech enterprises, top 100 enterprises in China's cotton textile industry and top 500 manufacturing industry in Guangdong Province, It is a pilot enterprise of Internet and industrial integration innovation, the top ten innovative enterprises in China's textile and garment industry, the most influential product brand, and the honorary titles of tmall super fabric, Chinese popular fabric, fabric star and ispo textrends.
Sedley group
The company belongs to Singapore Golden Eagle Group and entered China in 2002. At present, it has five regenerated cellulose fiber factories, one Lyocell factory, two non-woven fabric factories and one yarn factory in China. The main markets of market and sales network service include China, Indonesia, Turkey, Pakistan and other Asian, European and American countries. The regenerated cellulose fiber produced by the group is natural, environmentally friendly and biodegradable, which is an important raw material for the production of clothing fabrics, home textile fabrics and sanitary products. All the factories of the group have obtained PEFC COC certification, ISO9001 and ISO14001 certification, and have obtained standard 100 by Oeko-Tex ® Certification, confirming that the fiber products do not contain harmful substances and meet the EU regulatory requirements.
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