Ministry Of Industry And Information Technology: Strengthening The Construction Of Textile And Garment Brands This Year

On April 26, the Ministry of industry and information technology issued the notice on improving industrial quality and brand building in 2022 (hereinafter referred to as the notice), which deployed the promotion of enterprise quality management system upgrading, the implementation of manufacturing quality management digital action, the deepening of the application of advanced quality management tools and methods, and the improvement of the reliability level of manufacturing products The key tasks include improving the quality control ability of key manufacturing processes, improving the efficiency of quality public service, promoting the quality improvement of key industries, accelerating the cultivation of industrial brands, and continuously improving the brand image of "made in China".

"Notice" proposed to promote the upgrading of enterprise quality management system. Local industry and information departments, industry associations and professional institutions should promote enterprises to implement the main responsibility of quality, speed up the construction of total quality management system around quality upgrading and industrial transformation, strengthen collaborative innovation and quality management linkage between upstream and downstream of industrial chain, and improve the quality level of industrial chain supply chain. Support industry associations and professional institutions to further play a guiding role, strengthen the user centered quality management idea, and carry out "user satisfaction" and "user experience" activities. Continue to promote the ability evaluation of quality professionals and the effectiveness and maturity evaluation of quality management system, and promote the improvement and upgrading of enterprise quality management system. Speed up the promotion of chief quality officer, chief brand officer and other systems, deepen mass quality activities such as "quality management team", "trustworthy team", "total quality management knowledge competition" and "on-site management", so as to improve the quality awareness and quality of all employees in the whole process. It is necessary to popularize advanced quality knowledge and methods for small and medium-sized enterprises, and help them develop "specialized, special and new".

In order to deepen the application of advanced quality management tools and methods, the circular requires to carry out national quality benchmarking activities, encourage local industry and information authorities and industry associations to strengthen the guidance of manufacturing enterprises in cultivating and creating national quality benchmarking, We should deepen the application of advanced quality management modes such as "Six Sigma management", "lean management" and "excellent performance model", and accelerate the cultivation and construction of high-quality enterprises with outstanding products, outstanding brands, leading innovation, modern governance and core competitiveness.

Aiming at the key industries such as machinery, electronics and automobile, the notice clearly promotes the implementation of reliability "foundation construction project" and "multiplication plan", strengthens the research on key basic materials and basic technology, improves the reliability level of core basic components and core basic components, and promotes the improvement of key indicators of overall equipment reliability. Support the development of professional associations and professional organizations. Process capability improvement, experience exchange, training and other activities.

In terms of public services, the circular encourages industry associations and quality professional institutions to jointly develop advanced group standards with leading enterprises, actively participate in international standardization work, speed up the supply of high-level quality standards, and lead high-quality standards with high standards. Encourage testing and certification institutions to participate in the whole process of quality and technology research in the industry chain supply chain, develop new certification business according to the needs of new industries and new formats, and carry out high-end quality certification higher than the industry standard.

For the consumer goods industry, the circular plans to carry out digital "three products" action, comprehensively promote data-driven, resource convergence, platform construction and industrial integration, accelerate digital empowerment to increase varieties, improve quality and create brands, and guide enterprises to develop more products that meet the needs of market development and consumption upgrading.

The notice also calls for accelerating the cultivation of industrial brands. Encourage the national advanced manufacturing industry cluster, national new industrialization industry demonstration base, National Economic Development Zone, high tech Zone and other industrial cluster areas, strengthen cooperation with industry associations and professional institutions, carry out brand diagnosis, experience exchange and other activities, strengthen the construction of quality infrastructure such as inspection, testing and verification around the leading industry, and create strong competitiveness Regional brand with high reputation. We should encourage the consumer goods industry to carry out personalized customization, mass customization, medium and high-end customization, optimize user experience, and strengthen brand cultivation in cosmetics, textile and clothing, household appliances, food and other fields.

To continuously improve the brand image of "made in China", the notice plans to strengthen cooperation with mainstream media, actively expand the brand communication channels of "made in China" and publicize excellent "made in China" brands. Support industry associations and professional institutions to carry out "made in China" brand survey, strengthen the analysis and evaluation of the effectiveness of manufacturing brand construction, and study the path of creating outstanding brands.