Ashworth Has Become A New Sport Fashion Favorite With Elegant Charm Of Golf

Since the outbreak of the epidemic, people have become increasingly yearning for and longing for nature. A series of outdoor activities such as camping, frisbee and cycling have begun to swipe the screen and become new fun. The rise of "outdoor craze" has also led to a lot of sports Fashion brand It is favored by people.

classic Golf brand Ashworth stands out among a number of sports brands with elegant fashion temperament. It creates a series of functional, comfortable and fashionable sportswear, which has become a good choice for sports lovers. In the very "involute" fashion market, yashiwei, rooted in "gentleman sports" and integrating fashion elements into golf culture, is covered with a layer of elegant fashion temperament.

　　 Excellent products become the new favorite of sports talents

From the love of golf, its founder John Ashworth founded Ashworth, a golf fashion brand in California in 1985, and created functional, comfortable and fashionable uniforms for countless golfers.

The quality of the products has always been an important factor for ashlion enthusiasts to choose. Over the years, yasiwei, as a "true golf brand", has been adhering to the spirit of professional craftsman, selecting a variety of functional fabrics and combining with high-tech technology to create a water-based brand Proof waterproof, quick dry + 4 way stretch, creora, UV protection+ Cooling "anti sun + cool, askin and other powerful professional materials help create a fresh and free sports experience.

Excellent performance, let yashiwei products successfully "out of the circle", become a lot of sports enthusiasts "new favorite.". Tennis, running, cycling, badminton and other sports enthusiasts are attracted by the professional sports function of yasiwei. With Ashworth's continuous development in the field of professional golf fashion, in addition to the "pro" Besides golf professional golf series, it has gradually developed out door outdoor series and lifestyle leisure series. In recent years, it has also begun to develop towards a younger direction.

In terms of fashion design, yasiwei follows the design concept of "less is more". It adopts simple tailoring in line with the human body curve and just in time design. It embraces all things in an unrestricted style, perfectly interprets the leisure and free style, and realizes changeable modeling. The golf element printing, classic and fashionable color matching, futuristic lines, golfer logo, etc. in yasiwei's clothing, all reveal the elegant temperament of California golf, which makes people shine.

Nowadays, yasiway's products include sun proof clothes, T-Shirts, polo shirts, casual trousers, golf accessories, etc., covering sports, daily commuting, business needs and other scenes, so as to better improve the quality of life for customers.

Make a good combination of marketing

Excellent products are the key for yasiwei to stand out among many fashion brands. And the promotion of Omni channel marketing strategy is one of the important starting points for yasiwei to continuously improve its brand exposure and expand the Chinese market.

In terms of business channels, since joining YGM group in 2019, yasiwei has made a comprehensive layout of the Chinese market, implemented online and offline marketing strategies, and increased the brand's share in the Chinese market.

At present, Ashworth has more than 50 special stores and counters in the mainland, Hong Kong, Macao and Taiwan, covering important shopping malls in Guangzhou, Shanghai, Hong Kong and other cities, such as Guangzhou Taikoo Hui and Guangzhou Friendship Store Shanghai Jiuguang, Times Square, Causeway Bay, Hong Kong. Next, yasiwei will continue to expand its business in many cities, such as Beijing and Tianjin, continuously sinking the market and radiating the whole country, so that customers all over the country can buy yasiwei's high-quality products more conveniently.

Yasiwei also vigorously develops the cooperation between golf course stores in China, which is more perpendicular to the golf circle, and strives to deliver more precisely to customers who love golf, so as to improve the brand's popularity. And through sponsoring China Golf Amateur Open, holding large outdoor theme exhibition, outdoor advertising poster display, shopping mall static exhibition, etc., the brand offline exposure is increased.

Due to domestic online retailers In order to improve the service and brand competitiveness, yasiwei actively expands online sales and promotion channels. In 2022, the company established the "online and offline sales mode of wechat" and launched the "wechat mall" into "wechat mall" in 2026.

In terms of online promotion, yasiwei has opened up major domestic social platforms, such as microblog, wechat public account, video number, xiaohongshu, Shuo Yin, etc., to continuously disseminate brand charm, attract talents to plant grass and explore shops, so as to achieve the purpose of promotion.

In terms of operation, yasiwei has established a relatively perfect online + offline retail system and VIP system. The collected member information is imported into the member database for systematic analysis. It provides personalized services and product recommendation according to different customers' ages, genders, occupations and hobbies, and provides exclusive one-to-one customized services, So as to improve the overall adhesion, repurchase rate and recommendation of yasiwei.

Yasiwei sincerely creates exclusive VIP member benefits, including birthday discount, exclusive discount of all levels, upgrade discount, welcome discount, points exchange, double points, member recommendation and other activities.

As a classic Golf brand Yasiwei has been committed to promoting the development of golf in China, sponsoring domestic large and small competitions and golfers' playing clothes, and has successfully captured the hearts of many golf enthusiasts.

In the 15th national youth golf elite competition held from July 14 to 17, Du Bing, wearing Ashworth classic uniform, successfully won the first place in women's U19. Whether on or off the court, yasiwei is always the preferred brand of champion players.

future, Yashiwei We will keep up with the trend of youth, continue to improve the production process, and strive to produce more functional, fashionable, comfortable and high-quality products and services that meet the preferences of contemporary Chinese consumers, and continuously disseminate brand charm.