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Textile Machinery Enterprises How To Effectively "Go Out To Sea"

2022/10/25 15:39:00 0

　　 In recent years, both the textile industry and the textile machinery enterprises have shown a strong "outward" willingness, from enterprises to participate in exhibitions and investigate the market independently, to the "order grabbing" of enterprises chartered by local governments, and to the cross-border industrial chain layout of enterprises with abundant capital.

　　 At present, what is the increment of overseas market? How can textile machinery enterprises efficiently "go out to sea"?

　　 In cooperation with China Textile Foreign Corporation, we jointly create the column "ctmtc strategy for going abroad", share overseas market information, analyze the demand for high experience value, and open up the trade platform for cooperation and sharing, so as to provide strong support for textile machinery enterprises to expand outward!

　　 Huang Liansheng, Secretary of the Party committee of China Textile Foreign Economic and Technological Cooperation Co., Ltd. and chairman of China Textile machinery and technology import and Export Co., Ltd., has witnessed and participated in the development and growth of China's textile industry. For him, it is a matter of great pride for him to be in this industry that has taken the lead in realizing market-oriented operation and gaining a firm foothold in the international market. Even in the face of difficulties in the development of the industry, he is still full of confidence in the cause, which he said is the confidence given by the industry.

　　 Export oriented development relies on confidence industry

　　 Since 1993, when the Ministry of textile industry was transferred to China National Textile Foreign Corporation, Huang Liansheng spent most of his career in business. From participating in large-scale overseas engineering projects, to being responsible for textile raw materials and textile trade business, from advocating trade business transformation to experiencing the company's domestic and foreign market layout, he started from scratch and achieved full marks for every career experience. Now, the Sinotex international company led by him is showing a state of vigorous development.

　　 In 2021, the company's business scale will exceed 10 billion yuan, and the annual total import and export volume will reach 790 million US dollars. In the first half of 2022, the company's sales revenue exceeded 5.6 billion yuan, a year-on-year increase of 16%. Among them, the total import and export trade volume was 435 million US dollars, with a year-on-year growth of 25%. It is expected that the annual export volume will exceed 260 million US dollars, of which the textile machinery export volume is expected to exceed 170 million US dollars.

　　 In Huang Liansheng's opinion, both the development momentum of China textile foreign corporation and the good growth state of more enterprises in the industry are all due to the strong Chinese textile industry.

Uzbekistan's ambassador to China visited China textile foreign company to discuss economic and trade cooperation.

　　 "China's textile industry, including textile machinery industry, has established its own competitive advantage in the international market from the leading industry that creates foreign exchange reserves for the country to industries with complete industrial system, supporting capacity, high cost-effective product technology and good after-sales service ability." Huang Liansheng said.

　　 Although China's textile industry capacity is being accepted by more countries, Huang Liansheng has clearly seen the fact that the overseas marketing service ability of domestic enterprises needs to be strengthened in the years of international trade of textile and textile machinery. "Textile machinery industry, in particular, as an industry at the front end of the industrial chain and with higher requirements for technical threshold and system integration capability, is more difficult to adapt to international trade." Huang Liansheng admitted that in the process of overseas market visits, China's textile machinery industry's brand recognition, influence, localization adaptability, and service guarantee ability still have much room for improvement.

　　 "For a long time, China's textile machinery enterprises entered the overseas market alone, lacking the leading ability and discourse power in the international trade. In some regions, the brand image of China's textile machinery was even pulled down by the unknown assembly enterprises. It is time for our textile machinery enterprises to completely change the foreign trade situation. We should develop in groups and establish the true The image of "Chinese textile machinery". This is of great significance to the industry and enterprises. " Huang Liansheng hopes that China Textile International Corporation can make more contributions to this.

　　 Follow the trend and expand overseas market

　　 The foreign trade situation is changeable. From 2021 orders received soft, to this year a large number of orders outflow, at present some textile enterprises are facing the situation of no single to receive, production and operation are under full pressure.

　　 With the acceleration of the transformation and upgrading of China's textile industry in recent years, under the goal of high-quality development, the growth mode of the industry has already changed from "increment" to "quality improvement", and the new capacity has been shrinking. In this context, the competition in the domestic market has become more and more fierce, and it has become the choice of some enterprises to go abroad. At the same time, overseas textile markets, including Vietnam and Bangladesh, as the important places to undertake global orders, have shown a good growth trend in industrial development. In addition, domestic textile enterprises continue to carry out overseas market layout, resulting in the transfer of industry and orders, which has driven more textile machinery enterprises to "go abroad".

　　 "Although these countries are also faced with the problems of reduced orders, insufficient energy and insufficient foreign exchange, under the current geopolitical environment, the rising momentum of textile industry in these countries is outstanding due to the superposition of labor costs and other factors. The demand for improving their own industrial chain and supply chain, as well as upgrading production capacity and upgrading equipment and technology, is very clear." In Huang Liansheng's view, it is the time for textile machinery enterprises to "cultivate new opportunities in crisis and open up new opportunities in the face of changes".

The leaders of China Textile Federation investigated the Indonesian customer enterprises of China textile foreign corporation.

　　 When it comes to overseas market development of Chinese textile machinery enterprises, Huang Liansheng puts forward some pertinent suggestions based on years of international trade experience: Chinese enterprises' going out should be based on a thorough understanding of overseas market demand and international trade rules, with solid product quality and technology as the absolute premise, and improving after-sales service level as the guarantee of market development, Only in this way can we seize better business opportunities.

　　 China made boat racing

　　 As the "national team" of the textile industry, China textile foreign corporation always has a responsibility and feelings for the development of the industry. "Our vision is to become a comprehensive textile trade service provider with credibility, influence, responsibility of central enterprises and industry sentiment, and create more value and contribute more strength for the development of the industry with an open and inclusive attitude." Huang Liansheng said that this is the goal of the enterprise, but also an unshirkable industry responsibility.

Chinese textile machinery enterprises need to understand the market demand and trade rules.

　　 In Huang Liansheng's opinion, on the one hand, it can form the advantages of industrial agglomeration. Through complementary advantages and forming joint forces, it can improve the competitive advantage and profitability of China's textile machinery products; On the other hand, the scale effect can be exerted to change the situation of large number, small scale and weak brand of Chinese textile machinery enterprises, and enhance the influence and discourse power of the industry in overseas market.

　　 "After decades of overseas market cultivation, Sinotex has established a good brand awareness and reputation in Bangladesh, Vietnam, Pakistan, India, Indonesia, Central Asia, Africa, South America and other countries and regions. We are willing to cooperate with more outstanding enterprises in the industry to implement brand strategy and carry out various forms of overseas market promotion, so as to help enterprises in the industry reduce their overseas business At the same time, we will work with you to promote the overall image of China's textile machinery and expand the influence of domestic equipment in the overseas market Huang Liansheng said that the company's overseas marketing service system, including overseas channel resources, installation and after-sales service capabilities, export trade experience and financing capacity, will provide strong support for China's textile machinery "going out to sea".

　　 "Sinotex has focused on textiles for decades, and has formed its own global influence in textile raw materials and textile trade, textile engineering and foreign economic assistance cooperation, which will also create favorable conditions for China's textile machinery to go out to sea."

　　 Huang Liansheng hopes that "going out to sea" will give Chinese textile machinery enterprises more confidence, peace of mind and ease in the process of "going out". They can overcome the fog of global economic downturn and international turbulence, gather the strength of the industry and ride the waves in the overseas market.

China textile foreign company promotes the export-oriented development of China's textile industry with an international vision.

　　 Advantage gathering and releasing outward energy

　　 In nearly 40 years of development, China textile foreign corporation has always been based on textile, adhere to the main business, around the large textile industry chain, formed the business structure of textile machinery import and export and other sectors of common development. At present, the company's textile machinery business covers cotton spinning, chemical fiber, weaving, knitting, printing and dyeing and other fields, with an average annual export value of more than 150 million US dollars, up to 250 million US dollars. Among them, the total export volume of cotton spinning equipment is nearly 10 million spindles.

　　 Huang Liansheng is very proud of decades of overseas market cultivation, the persistence of several generations of textile machinery foreign traders, and the unique competitive advantage formed by China textile foreign corporation.

　　 The first is the extensive overseas marketing network. It is understood that at present, the overseas marketing network of Sinotex has covered Pakistan, Vietnam, Indonesia, India, Bangladesh, Turkey, Uzbekistan, Thailand, Egypt and other countries and regions, has established more than 10 overseas representative offices and overseas institutions, and has established long-term good relations with local industry associations and government agencies, CTEXIC and ctmtc brands have a high international market awareness and credibility.

　　 The second is specialized external platform. In response to the national "one belt and one road" initiative, China textile foreign corporation has helped many leading domestic textile enterprises to lay out markets in countries and regions along the belt and road. Taking Tianhong textile as an example, as a strategic partner of global textile production capacity distribution, Sinotex has helped Tianhong complete the overseas production capacity distribution of more than 1 million spindles, and has established large-scale industrial bases in Vietnam, Turkey, Mexico, and Nicaraguan, with an investment scale of over US $500 million.

China Textile International Corporation provides important support for the overseas market development of many industry enterprises.

　　 The third is the excellent textile machinery talent team. After several generations of textile machinery people's attention, persistence and inheritance, China textile foreign company has forged a professional textile machinery export business team. They stay overseas, not only proficient in professional technology, trade rules, but also familiar with the local language and cultural customs, which has become the company's "sharp weapon" for overseas layout.

　　 The fourth is the perfect marketing service ability. Sinotex has been committed to the construction of localized installation service team and spare parts warehouse for a long time, which greatly improves the service speed and quality, reduces the service cost, and forms a virtuous circulation system of service feedback sales. In addition, the company has more than 30 years of experience in organizing and participating in overseas textile machinery exhibitions, and has systematic exhibition organization, event planning and brand marketing capabilities.

　　 "Based on these resource advantages, we have the willingness and ability to help Chinese textile machinery enterprises to expand overseas market more efficiently and with high quality." Huang Liansheng said.

　　 As for the continuous overseas market development plan, Huang Liansheng said that China Textile International Corporation will fully integrate into the national "double cycle" development pattern, and in the overseas market, with the "deep development of the laid out market and efforts to develop the potential market", expand the potential of traditional key markets such as Bangladesh and Vietnam, and deeply explore new markets in Central Asia, Africa and South America. In terms of domestic market, based on the existing "Beijing headquarters as the center, based on the two market fronts of South China and East China, and radiating the whole country", for the export business of textile machinery and mechanical and electrical products, further expand the layout of Yangtze River Delta and Pearl River Delta, carry out business close to the market, and deepen exchanges and cooperation with domestic textile machinery enterprises, We will improve the construction of textile machinery export base and domestic market channels.

　　 "In the context of industrial digital upgrading, we are also actively exploring the export of digital enabling textile machinery. By building a digital online product center, we provide systematic tool support for overseas marketing service personnel, and provide more abundant and targeted products and solutions for overseas customers to meet the personalized and diversified needs of different markets." Huang Liansheng said, "China Textile Foreign Corporation will continue to radiate enterprise vitality, promote China's textile machinery to" go out "and contribute more to the construction of China's textile power."