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Global Observation: Self Rescue Measures Of Japanese Textile Enterprises In Terms Of Epidemic Situation, Conflict Between Russia And Ukraine And Depreciation Of Yen
At present, the new crown pneumonia epidemic, Russia Ukraine conflict, yen depreciation and other factors are bringing drastic changes to the Japanese textile market. Many Japanese textile enterprises are actively taking self-help measures to re occupy the market dominance. This journal specially collates the views of many Japanese textile enterprises on Japan's economy, industry status, half year financial report, business plan, sustainable development and future direction, as a reference for future Sino Japanese textile enterprise cooperation and local textile development.
Taweekly: what do you think of the current economic situation in Japan? How does this affect your company?
Yasunaro Fanghe, executive officer of Asahi Asahi:
With the conflict between Russia and Ukraine, the world's raw and fuel prices are rising, coupled with trade friction between China and the United States, and calls for sustainable development, the world is undergoing great changes. Among them, the key to the field of clothing is circular economy and carbon neutrality. In order to solve these problems, it is very important to realize the vertical cooperation between the upper, middle and lower reaches of the industry, and efforts should be made to strengthen the functional advantages of Japan's textile industry.
Yasunari Hirata, President of emperor furit:
The biggest impact is the depreciation of the yen. Although it promoted the export of fabrics, most of the company's clothing was oriented to the Japanese domestic market. With the depreciation of the Japanese yen and the rise of raw materials prices, through our own efforts, we have been unable to absorb the part of the cost increase and can only pass on to the price.
Fengdao Banqi, director of Fengdao Society:
Due to the continuous outbreak of new crown pneumonia, consumers' life and action style have changed. At the same time, logistics costs have risen sharply, the yen has depreciated sharply, and the cost of raw materials has continued to rise. Although the income of textile materials has increased, the profit has been greatly reduced. In particular, cotton prices fluctuate from high to low, unable to predict the future. The cost of the company has not been successfully transferred to the price. Therefore, although the company's sales increase after three years, the operating profit is greatly reduced.
Eight gods canon, President of Asahi Chemical Industry Co., Ltd
Japan is in the process of recovering from the negative impact of the new coronal pneumonia epidemic. In particular, we have been able to feel the recovery of clothing products in Japan's domestic market.
Automobile related fields have entered into production adjustment, and the prospect is not clear. Due to the demand of home appliances, the once prosperous appliance related fields also ushered in the adjustment situation, and the sales of materials used in automobiles and household appliances slowed down. The increase of raw material cost overlaps with the depreciation of yen, which makes the original purchase price rise. Although the price of raw materials has partly reached the peak, but the electricity bill is still in the rising trend. The cost of textile origin is also rising, the key is whether the cost can be transferred to the product price.
Taweekly: what's your opinion on the future direction of Japan's textile industry?
Toshiba, executive officer of Toray:
It's hard to follow the path of the past. In the case of great changes in the environment, the test is what measures enterprises should take and what advantages to seek breakthroughs. The trend of "innovative materials changing the world" is more and more obvious. Solving various social problems with the power of materials and improving customer satisfaction is a development direction.
One of the key points is sustainable development. Mass production and waste have become social problems, so the requirements for clothing are also changing. If we can improve the satisfaction of young people with high awareness of sustainable development, Japan's textile industry can survive. If the Japanese clothing industry can respond to such changes, it can show its own sense of existence in the world.
Of course, it is also necessary to make new functional and tactile fabrics. It can be said that it is in the process of change that we can seize the opportunity.
President of Toyobo textile
It is now testing how enterprises respond to changing needs and whether they can make it a reality. There is a limit to the quantity of products that Japan can produce. Only aiming at the top of the market and maintaining the market share of commodities in the middle and high-level range is the key. Therefore, the basic technical force is indispensable. In cooperation with overseas factories, the production process and product specifications should be controlled by Japanese enterprises.
Eight gods canon, President of Asahi Chemical Industry Co., Ltd
Japan's textile market is shrinking, but there are still many enterprises. In order to win, the strong need to unite. The company has ushered in the eighth anniversary of its establishment this year. Looking back at the beginning of its establishment, it only promoted Asahi products to customers. Now it also operates products other than Asahi. It has been able to increase the added value by itself. Such strengthening is also one of the ways forward for the company.
Takeshi Yamada, President of Keli trade:
Japan's textile industry can only rely on materials to win, but in the past it mainly focused on subjective elements such as style, but now it needs to rely on functionality, that is, specific performance data to compete. Japan's textile production continues to decline, in order to occupy market share, it is necessary to start from yarn to make its own enterprises indispensable.
Yasuhiro Hosoda, President of unijike trade:
In the new textile vision formulated by the Ministry of economy, industry and industry, it also focuses on the upstream and middle reaches of Japan's domestic textile industry. But we must realize that Japan's domestic market is shrinking and its import share is very high. On this basis, how to formulate a strategy? I look forward to the recovery of textile demand after the outbreak of new crown pneumonia. But I also know that it will not recover completely, so we must go to the international market. In the past, Japan mainly exported raw yarn. In the future, it needs to further combine with the technology in the middle reaches of the industry and push it to overseas markets. The problem is that there are few talents who can coordinate this strategy. Therefore, it is necessary to cultivate talents who can connect with the development and planning of various processes, and on this basis, establish a "Japanese quality" development model to march toward the world.
Komatsu matere, President of Komatsu matere, said:
I think the cooperation of producing areas is one of the keys. In the past, a lot of new products were produced by dyeing and finishing technology, which will be further expanded to weaving and yarn processing in the future. We should strengthen cooperation with textile factories, knitting factories and yarn factories to create new products with potential.
Daiwabo rayon, President of daiwabo rayon
Japan's advantage lies in the upstream industry, especially in the field of materials. The closer we are to the downstream of the industry, the more we have to focus on overseas production.
In fact, the strength of chemical fiber produced by Japanese textile enterprises is very strong. Japan's textile industry has promoted internationalization in the past, but with the outbreak of new crown pneumonia and the conflict between Russia and Ukraine, the supply chain is in chaos and lack of security, and the trend of national centrism is strengthening. In addition, in terms of environmental burden, carbon dioxide emissions from exports are also a problem. As a result, rising energy costs also restrict production, and the trend of local production and local sales may become stronger. All these can be opportunities for Japan's textile industry. In particular, it is possible to gain market share in Asia.
Of course, I do not mean conventional commodities, but must be transformed into high value-added commodities, for which we must obtain various international certification. It is more and more difficult to move the raw material waste of regenerated fiber across the country, so it is necessary to establish a recycling system in Japan. At this time, the technology of regenerated cellulose will become important. The problem is how to share these costs in the supply chain.
Yasunaro Fanghe, executive officer of Asahi Asahi:
If Japan's textile industry wants to survive, high functionality and high sensibility are the key. It is not to increase the quantity by a large margin, but to change the mode to "producing profits by value".
Taweekly: in order to adapt to the above changes, what is the current business policy of the enterprise?
Yasunaro Fanghe, executive officer of Asahi Asahi:
In the first half of 2022, the clothing market began to get rid of the impact of the new crown pneumonia epidemic and showed a recovery trend. The demand has exceeded that in 2019 before the new crown pneumonia epidemic. However, due to the fire in the factory, binba failed to fully meet the needs of customers. The sales of "roica" are booming, and the market of spunbonded nonwovens for hygiene is also promoted according to the plan. However, the production capacity of "binba" has only recovered to 50% level. It is hoped that the second half of the fiscal year can return to the level of 70% - 80%. The main premise is that accidents can not happen again. Even if it takes time, focus on real reconstruction.
Yasunari Hirata, President of emperor furit:
The current medium-term business plan was formulated before the outbreak of new pneumonia. At that time, it was expected that the business scale would be greatly expanded. However, due to the failure of the epidemic situation to achieve the original target value, the basic strength was still accumulated. In the field of industrial materials, new or expanded factories related to automobiles have been built and withdrawn from unprofitable companies and unprofitable undertakings. Clothing production was affected by the closure of Vietnam last year. In the future, we should also prevent the occurrence of accidents and strive to continuously rebuild the production network.
President of Toyobo textile
In the first half of the fiscal year (April September), sales were on the rise, but the high prices of raw materials and fuel and the sharp depreciation of the yen made the profit situation grim. Through their own efforts can absorb part of the rising costs, but there are limits. The company is explaining the necessity of price increase to long-term cooperative customers.
From the perspective of various undertakings, the textile export situation is good, the main Middle East market has been restored, and the depreciation of the yen has also promoted exports. Material related aspects in underwear, mainly promote special spinning and other products with advantages. School sportswear related fields have successfully played the trust relationship with large-scale student clothing manufacturers. In addition, the trend of knitting of student clothing has also promoted the performance. Knitted formal shirts for large suburban stores are also selling well. In terms of professional wear, the sales of white clothes are good, and the situation of customized uniforms of enterprises is not bad, but the situation of tooling is not very good. The response to long fiber knitting is slow, and now the production of long fiber knitting is expanding. In the field of sportswear, we should give full play to the advantages of materials and strengthen the sales of fabrics. Due to the rising price of raw materials and fuel and the increase of overseas sewing costs, the profit of sewing OEM has deteriorated. Although the implementation of product price increases, but also failed to get customer understanding and lost orders.
Fengdao Banqi, director of Fengdao Society:
Today, the company's sales of functional fibers began to increase, hydrophilic nylon cooling yarn "optimacool" and heat storage functional fiber "selflame" mixed with tiny ceramic powder, and "hyperhelix" with flexibility to cooperate with body movements are well sold. In the future, new functional fibers will also be invested, hoping to add new value by compounding with environmental protection fibers.
The company promotes digital transformation with two axes of value creation and production management. The visualization of production management and the development, proposal and sales data of commodities using 3dcg can not only reduce the time and labor required for negotiation and visit, but also shorten the delivery time and reduce the number of samples. In particular, the staff and time spent in the past are abundant, which can be used for new work and create new value.
President of Sunwell, Ji Lang Jin
At present, the company is starting to recycle the paper and fabric of the sample book, and then reuse it to make the sample book. In addition, organic cotton fabrics have been in operation since a long time ago, and support has also been implemented for Indian children involved in cotton planting. Promote the sales of recycled polyester yarn fabrics and biodegradable fabrics.
Style Takeshi Takata, President of Osaka:
As for environmental protection, I think that although the European and American practices are not entirely correct, in fact, Japan's response to this problem has lagged behind. It is also affected by force majeure such as abnormal deflation. It is reported that the number of high-income people in Japan is decreasing, which will lead to a vicious circle of low-cost production. The company has many customers. In addition to paying attention to environmental protection, it is our mission to launch a new business model. We hope to cooperate with the purchasing objects and establish a long-term industrial structure.
In addition, the company in China, Italy, India, South Korea and other outlets are "independent" as the theme to explore their own business. These outlets started with sales to Japan, but now they have made achievements in sales to other countries, such as Europe and the United States, and strengthened horizontal cooperation. We have cultivated a culture of cooperation and sharing in the company that we didn't have before.
Komatsu matere, President of Komatsu matere, said:
Our company is considering how to meet the worldwide demand for fabrics. At present, the surrounding countries also have certain technology, but Japan's planning ability and commodity development ability are still in an advantage, the key is how to play its advantages. For example, it provides technology to international garment manufacturers and countries around spa production base, so as to participate in the growing high-end fabric market.
In addition, sustainable development is a hot topic at present, and the company is promoting the development of key commodities. The company's "WS" is a technology that helps to cope with the rising energy costs. It also needs to expand the application scope of environmental protection commodity "matereco" and promote the proportion of environmental protection and water-based textile processing agent.
Author - Dong Xiaoyan
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