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Appreciate The Works Of The Independent Designer Brand "Valley Youth" Special Exhibition For The 10Th Anniversary

2023/2/6 18:15:00 0

　　 On February 3, 2023, the special exhibition for the 10th anniversary of the independent designer brand "Valley Youth" with the theme of "Wind, Birds, Wild Grass, Pine Nuts and Teenagers" will be officially launched to the public at the UAC UFO Digital Art Exhibition Center in Weiyang, VVLAND, a living area for art exhibitions in Qingdao.

The picture above shows the UAC UFO Digital Art Exhibition Center of Xinlian World

　　 On February 2, the brand show, which included the essence of the past decade's design series, was the first to open as the "pilot film" of this special exhibition.

　　 In the afternoon, Zhu Shaofang, vice chairman of China Fashion Designers Association, Liu Yan, editor in chief of Fashion Designers magazine, Uncle Mona of Fashion KOL and more than 200 fashion industry figures, lifestyle KOL, media and well-known art, fashion and brand circles from all over the country gathered at the offline show in the bright sunshine of early spring in Qingdao.

　　 This grand show+special exhibition with high quality, full innovation and strong vitality opened the year 2023 full of power and hope for the clothing retail industry and fashion industry in the mainland.

　　 The 10th Anniversary Show Innovation Landing Special Exhibition Site

　　 The scale and series are comparable to the international famous show

　　 77 models were used in this show, which is large in scale, fine in details and rich in series, enough to match the fashion show of first-line brands.

　　 In particular, in this top domestic grand show+special exhibition, the curator and the designer have made deep cooperation and bold breakthroughs, turning the exhibition venue into a grand show like an "immersive drama".

　　 They not only created a "valley" in the art museum, but also created eight different scenes, and randomly arranged the show guests in different scenes. With the blessing of live house and immersive drama, they staged fascinating "mini dramas" in different spaces of the art museum.

　　 The most interesting thing is that the guests saw a wonderful plot in their own area, but only when guests from different spaces gather together can a complete story be formed - this is also the purpose of this show. It is only when the guests get together because of the feast that the friends are complete.

　　 As everyone sees the young people in the valley are different, but each side is wonderful.

　　 The exquisite and grand show is also extremely exquisite in details. The annual ring invitation letter, hand gift, etc. are amazing and unforgettable. The whole show is full of artistic ceremony and creativity, truly integrating fashion, art, nature and life, and making every guest love and yearn for a better world.

　　 Tenth Anniversary Immersive Special Exhibition "Hidden Mystery"

　　 Content details with high saturation are worth exploring

　　 After half a year of polishing, the special exhibition themed "Wind, Birds, Wild Grass, Pine Nuts and Teenagers", as a complete record of the 10th anniversary of the Valley Teenagers, displayed 74 clothing series presented by the Valley Teenagers in the decade, and selected more than 60 sets of brand representative designs and more than 1000 photographic works.

　　 In addition, the related accessories, process introduction, production process, shooting props, design inspiration board and other contents used by the designer in the design process were all presented in the UAC UFO Digital Art Exhibition Center. The details of the contents are very detailed and hidden, which is worth visiting in depth.

　　 During the exhibition, the audience's perspective will travel in different scenes, such as mountains, oceans, grasslands, mazes, and immersive experience of inspiration and visual shock brought by clothing; In B2 exhibition area, nomadic stores also gathered 300+SKU brand representative products.

　　 "Unique" Art Exhibition Space in the City

　　 Complement with the unique "Valley Youth"

　　 The UAC UFO Digital Art Exhibition Center, where this grand show and special exhibition are located, is an art space located in Weiyang, VVLAND, the art exhibition life center. It is also the only comprehensive art space in Qingdao with the purpose of "delivering urban art and cultural life". At the same time, it is committed to providing artists with a platform for exhibition, exchange and cooperation, It also provides the public with a new ecological field of exhibition, education, collection, social interaction and experience of international standards.

　　 The "unique" art exhibition space in this city is the same as the unique "valley youth" bred in this city.

　　 Valley Youth was jointly founded by Li Wenjie, a fashion designer, and Geng Hualiang, a landscape designer, in 2012. It includes men's clothing, women's clothing, children's clothing, home life and other sub categories.

　　 Valley Youth is a combination of Valley/Valley and Youth/Youth.

　　 The design style of the valley representing natural elements is a prominent feature of the brand. The designer's own life experience and perception are integrated into the design series like diary autobiography.

　　 Teenagers are based on an independent attitude and the spirit of pursuing freedom. They are unwilling to be defined as experimental, try and explore new and interesting things, and adhere to the original intention of loving clothing itself.

　　 The 10th Anniversary Show of Valley Youth&the exhibition's curator Mao Na and the curator WOOMOJI, together with the Valley Youth, combined the exhibition with the exhibition, which was also a perfect co creation of the curator, the designer and the curator under years of friendship and tacit understanding, "creating a valley in the art museum."