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URBAN REVIVO (UR) Has 43 Stores Nationwide

2023/2/17 17:57:00 169

In 2022, the well-known fashion brand URBAN REVIVO (UR) will have 43 new stores nationwide. In the post epidemic era, UR will further expand the offline store landscape at a non radical and non conservative pace, actively seek opportunities for secondary growth, interpret the long-term principle of "enjoying the senses and enjoying fashion", and bring differentiated high-quality consumer experience to fashion lovers.

Figure Chengdu Guojin Center Shopping Center Store

The long-term principle of "enjoying the senses"

Adhering to the brand concept of "sensory enjoyment, taste fashion" and the long-term business philosophy, UR continues to optimize the offline layout, and will open 43 new stores in cities across the country in 2022. On the one hand, UR gradually infiltrates, continues to densify the layout in the first, quasi first and second tier cities with vigorous consumption, and fully exploits the fashion market potential of these cities; On the other hand, UR actively opens up new markets, arranges in advance in the third tier cities with high fashion degree and obvious population inflow trend, fully excavates its growth potential with a long-term perspective, and injects fresh fashion potential into the region. In addition, UR has established good cooperative relations with many large chain shopping centers, and achieved the upward promotion of brand influence through the combination of strong and powerful.

Up to now, UR has settled in 101 cities nationwide. Under the concept of persisting in the long-term principle, UR continuously adjusted its store opening strategy according to consumer demand, from the early large-scale distribution to today's targeted "luxury stores" with an area of more than 1000 square meters, to ensure that the brand product system and design style are fully reflected. In addition to creating a fashionable space with both style and interest, UR also combines the local cultural style to lead consumers to appreciate the unique avant-garde aesthetics of the brand with the changeable style of "thousands of stores and thousands of faces" and the multi-dimensional and rich sense of spatial hierarchy.

Figure UR Kunming Nanping Street Flagship Store

Achievements of store expansion with frequent highlights

Empowering business with art and operating with strategy. In terms of the dual dimensions of space design and business performance, the 43 new stores opened by UR in 2022 all have bright spots.

In terms of space design, UR's open and avant-garde aesthetic vision is becoming more and more apparent. Luxury stores represented by Kunming Nanping Street Store, Taiyuan Liuxiang Bell Tower Street Store and Chengdu Grand Rubik's Cube Shopping Center Store are continuously expanding the world of fashion creation. At the same time, UR advocates the strategy of "thousands of stores and thousands of faces", focusing on the unique style of different stores, making the consumption experience of offline stores irreplaceable, and fully meeting the shopping needs of different consumers. Represented by the old and new collision of Taiyuan Liuxiang Bell Tower Street store, Taiyuan Bell Tower contains urban culture and collective memory. On the basis of preserving the historical appearance, UR ingeniously integrates the terrain characteristics of Shanxi's "mountains and rivers on the outside" into the internal structure of the store to build an artistic atmosphere full of pioneering creativity, so as to establish an emotional resonance across the field and win positive feedback from consumers.

Figure UR Integrating the topographic features of Shanxi's "exterior and interior mountains and rivers" into the internal structure of Taiyuan Bell Tower Store

Thanks to the precise expansion strategy and pleasant shopping experience, UR's 43 newly opened stores this year all achieved remarkable business results, and their sales performance exceeded their expected goals. For example, the goal of Kunming Nanping Street flagship store in the month of opening exceeded 200%, and that of Nanjing Vientiane Tiandi store in the month of opening exceeded 400%, This confirms the effectiveness of UR's offline retail strategy and the positive feedback from the consumer market.

Looking at the future layout of the world

Above the existing commercial canvas, UR is still expanding its retail business, giving full play to its offline channel advantages, and advocating the space design and atmosphere construction of "thousands of stores and thousands of faces" to create a high-quality and diversified offline fashion art space. As the global epidemic slows down, UR will also take the initiative to deploy overseas projects in addition to existing domestic projects, and continue to promote the process of globalization, such as expanding store density in Southeast Asia, and trying to explore the Middle East market. In the place where different trends and inspirations are gathered, create surprises with the spirit of "pondering", and bring cutting-edge fashion trends that break through the tradition to global consumers.

Figure UR Singapore Changi Airport Flagship Store

In the future, UR will always adhere to the brand concept of "enjoying the senses and enjoying fashion" and the long-term business strategy, further layout its business at home and abroad, steadily develop a new territory of enjoying fashion, and reach more consumer groups.