Fashion Week News: 2023 Shenzhen Original Fashion Week In April

As a bridge connecting fashion and commerce, 2023 Shenzhen Original Fashion Week (ODF) is coming at the turn of spring and summer, inviting elites from the upstream and downstream of the fashion industry to gather in Pengcheng for a fashion event that faces the vanguard and touches the soul.

Since its inception in 2014, Shenzhen Original Fashion Week has been successfully held for 10 times, providing a platform and opportunity for fashion industry upstream and downstream to guide the trend and connect business, and becoming a highly anticipated fashion event in the clothing industry. This year, Shenzhen Original Fashion Week (ODF) will be officially unveiled in Shenzhen International Convention and Exhibition Center (Bao'an) from April 26-28, 2023, with the theme of "new species · heart energy", to boost the original design force to achieve commercial transformation.

It is understood that this Fashion Week will gather 300+designer brands and release 30+fashion shows. Through the combination of dynamic press conferences and static order meetings, fashion and commerce will be seamlessly linked. In addition, the Fashion Week will hold 20+professional forums and 200+trade matchmaking meetings at the same time. Through the in-depth participation of fashion experts and domestic and foreign media, it will break the inherent industry barriers and achieve multiple improvements in the volume of discussion, participation and attention.

Three exhibition linkage links up the upstream and downstream of the industry

This year, Shenzhen Original Fashion Week will continue to be held at the same time as Fashion Source Shenzhen International Clothing Supply Chain Expo and Premier è re Vision Pinrui Fashion Shenzhen Exhibition. The three exhibitions will be linked to build a high-quality platform that runs through the whole industry chain, integrates industry resources, and explores industry opportunities, so as to realize the full docking of original design, textile raw materials, processing plants, and brand buyers.

The designer brand exhibition of Shenzhen Original Fashion Week (ODF) will gather more than 300 fashion designer brands and independent designer studios, expecting more avant-garde designers and brands to join in and create an innovative, creative, diversified and inclusive fashion week brand exhibition.

Deep empowerment boosts designer brands out of the circle

This fashion week, design innovation and commercial landing are still the same positioning. Hundreds of original brands have brought a steady stream of innovation power to the industry with pioneering design, and the rich business matching activities provide opportunities for the implementation of innovative ideas.

Static display, dynamic show, fashion forum, trend release, voice of talent, hot promotion and momentum, online and offline global linkage enable the depth of the exhibition activities, and boost the original design force to emerge in multiple fields. In addition, the designer brand exhibition will also carry out precise business docking activities, through inviting channel buyers, in-depth development of buyers' stores, e-commerce, dealers, agents, wholesalers and other channel customers, to help designer brands from creativity into stores.

Over the past decade, Shenzhen Original Fashion Week has had countless wonderful moments and brilliant moments, and has also experienced the baptism and test of the industry society. Now, the original fashion design brands from all over the country come together again to inject fresh vitality into the industry. We look forward to more brands participating in it, and also hope to witness the growing strength of local fashion.