Let Designers Communicate With Textile Suppliers Face To Face, And Successfully Conclude The Beijing Station Of 100 Brands

Focusing on effectiveness, accurate docking, making communication easier and procurement more direct. On July 21, the 2023 100 brand line matchmaking event was successfully concluded in Beijing Agni Clothing Co., Ltd. Designers, product developers and purchasers from brands such as Li Ning, Yiwen Group, Aime, Ordos, Kappa, Aimeili, Jack Jones, Benliu Jiji, Longya, Skylar, Pierre Cardin, Jinyujie, Leyou, Victor, Pace Walk, Ripple, Lesen, Liancan, etc. entered the venue of Ogny Order Fair, and joined Ogny, Deweixin, Wanxinglong, Hanta Textile 34 high-quality surface accessories, clothing and equipment suppliers, including Dongyisheng, Wanzi Technology, Haobao Weaving and Dyeing, Jinling Textile, Zhixing Textile, Jinnuo Zhongyuan Textile, Piaoyun Textile, Zhongke Haishi, Shengyicheng, Webster Lining, Langyide Accessories, Yike Thread Industry, have carried out zero distance interaction and exchange.

At present, China's textile and clothing industry is entering a new stage of transformation and upgrading, and the brand's emphasis on quality supply chain has also risen to a new height. A series of activities of 100 brands came to Beijing again after two years, which not only provided a high-quality docking platform for the supply and demand sides, greatly shortened the time for demand communication and product development, created a high-quality, efficient, accurate and convenient business environment for the industry, but also further promoted upstream and downstream enterprises to work together in the complex economic situation, and explore new opportunities for development in continuous innovation.

The event was hosted by the Productivity Promotion Department of the China Textile Industry Federation, organized by the China Textile Outdoor Sports Alliance, and co organized by Beijing Agni Clothing Co., Ltd.

View output, communication linkage, new machine exhibition

As the host of this event, Zhu Guangdong, the general manager of Beijing Agni Garments Co., Ltd., mentioned in his introduction that Agni is mainly engaged in the research, development and production of down jacket products, and is currently committed to expanding innovation from down jacket suppliers and independent brands, so as to meet the needs of customers and consumers for high-quality down jackets with products and services. He said that in the future, Ogny will make new attempts in the development of functional fabrics, and looks forward to exchanging information and sharing resources with the enterprises present.

In the theme sharing segment, Jiang Rui, a senior trend researcher in the Fashion Trend Department of China Textile Information Center, proposed new lifestyles such as functional appearance, urban outdoor, and diversified commuting from the dimensions of consumption hotspots, inspiration, popular colors, clothing styles, key trends of fabrics, and market applications, with the title of "Fashion Trends of Chinese Textile Fabrics - Sports and Leisure", Combined with the trend of 24/25AW sports and leisure brands, the trend code of diversified popular colors and fashion design such as simple city, environmental protection and new ecology, daily life and new era was analyzed.

In the sharing of Product Quality Control Reflected from Data, Yan Xiaofei, head of the Key Customer Department of the Testing Center of the China Textile Industry Federation, based on the national sampling inspection and the testing data of the Testing Center of the China Textile Industry Federation, summarized various situations of product quality nonconformities, and classified statistics around the national mandatory standards, sampling data The product quality inspection standards are analyzed in detail in terms of the high-frequency function items publicized online. She stressed that enterprises should pay attention to national norms and consumer complaints in order to maintain a leading edge in the fierce market competition.

Accurate positioning and building a bridge connecting demand

At the docking meeting, clothing brands and fabric suppliers have a strong willingness to communicate and interact constantly. The key clothing brands in Beijing, such as Aime, Yiwen and Benliu Jiji, have fully discussed and communicated with their suppliers about their own positioning, product development concepts and fabric demands, and some brands have reached preliminary cooperation intentions with fabric enterprises.

"If clothing brands want to achieve sustainable development, they need to constantly look for innovative fabric products and find suitable partners. The matchmaking meeting is highly efficient and accurate, and they can get access to fabrics that meet the brand needs every year." Beijing Benliu Outdoor Sportswear Co., Ltd. is an outdoor clothing enterprise focusing on ski clothes, Yang Yonggang, the chairman of the board of directors, said that he had found functional waterproof and moisture permeable fabrics with higher strength in this activity, which opened up a new direction for the company's product research and development.

Wu Zhongbo, director of the industrial laboratory of Yiwen Garments Co., Ltd., pointed out that the current consumer demand for clothing comfort and functionality is growing. As a clothing brand focusing on formal wear, men's and women's clothing, and professional clothing, Yiwen Group hopes to find comfortable technology fabric products at the scene and expand its business in the field of business sports. "We have established preliminary contact with some high-tech fabric enterprises, and also gained a lot of professional thinking in the exchange with industry colleagues."

Efficient sample preparation, matching supply and demand to promote cooperation

Facing the personalized and diversified demands of brands, fabric enterprises have made adequate preparations. It can be seen on the scene that enterprises have purposefully displayed a wide range of fabric products such as Lyocell, linen and cotton, acetic acid, nylon, silk, knitting and weaving, which are both practical and popular, with quality and innovation coexisting, and can be used as basic fabrics in many terminal fields such as men's wear, sports, leisure, etc. In addition, enterprises can also accurately meet the fabric needs of clothing brands through rapid sample adjustment.

As the main product of Beijing Dewixion Technology Development Co., Ltd., functional pants have attracted extensive attention from the brand side for their technical cashmere locking, constant temperature ventilation and other characteristics. Wu Bin, the general manager, said that he hoped to expand the customer base in new retail areas such as live broadcast and group purchase, as well as outdoor and sports clothing.

"Most of the enterprises present are more specialized in the direction of fabric research and development, more targeted in the demand for products, and the efficiency of docking is very high." Zheng Bishuang, the business manager of Jinjiang Wanxinglong Dyeing and Weaving Industry Co., Ltd., mentioned that the enterprises brought functional fabrics that can be used for cotton padded clothes and down jackets, and leisure fabrics that can be used for tooling and outdoor, It attracted many brands to come for consultation.

"The products we brought this time are imitation cashmere, coral wool, corn fiber and used environment-friendly fabrics, which can meet the supply demand of fashion and fast-moving clothing brands." Mao Bin, the sales manager of Suzhou Dongyisheng Material Technology Co., Ltd., said that the activity of 100 brands has expanded the space for marketing cooperation, and more than 10 brands have been connected in just one day.

Chen Yuqing, the general manager of Wujiang Hanta Textile Finishing Co., Ltd., introduced that the company pays attention to research and innovation. This time, the flagship product - micro porous fabric can save 20% of cashmere, which is very competitive in the development of down jackets. "The exchange platform provided by this activity enables new and old partners to better understand our new products and new advantages, and also allows us to obtain more cutting-edge information in the industry."

This series of activities of 100 brands brought together high-quality enterprises in the industry. By building an effective communication link between surface materials, garment processing and garment brands, we achieved a win-win situation through precise docking and complementary advantages, helped upstream and downstream enterprises in the textile industry to go in both directions, and opened a new path of collaborative innovation and stable development with a new cooperation model.

On July 22, the sponsor also held the China Textile Elite City Meeting and China Textile Elite Ski Training Camp, where more than 60 representatives of upstream and downstream enterprises of the industry jointly experienced the fun of ice and snow in 268 Mercedes Benz Extreme Sports Center, felt the charm of sports and emotional integration, enabled cross-border integration with sports, and connected the spiritual core with textiles, In the process of mutual help, it has established a new style of cooperation featuring mutual benefit, common prosperity, close and efficient cooperation.