Zhuang Ganran'S New Design Idea: Interaction As Respect, Quality As Promise

modern Clothes & Accessories For consumption, what people need is not only clothes to protect themselves from the cold, but also a personal experience that can keep pace with fashion aesthetics, meet their own consumption needs, and achieve aesthetic relevance with designer ideas and brand positioning. Compared with the design style of unilateral explosive expression of self creation awareness, Laval is more inclined to meet the physical and mental needs of consumers interactively, adhere to quality innovation, lead the category to "break through" and share a new experience.

At 14:00 on September 14, designer Zhuang Ganran released the new Levol 2024 spring and summer rabbit hair product "Wooning Nuono" in the first workshop of 751D.PARK, making the China International Fashion Week once again set off the experience upsurge of rabbit hair clothing. Laval has always positioned itself as a comfortable and warm knitted rabbit hair. This season, mainly knitting and weaving, using the technique of colorful jacquard, adding gold and silver silk, the rabbit hair will be revitalized, such as flowing music, and the fashion desire of the wearer will be awakened again. It is comfortable, pure, elegant and intellectual, and its diversified weaving touches rich life enlightenment, which will provide consumers with a new way of thinking. The brand's wearability for many years stems from the interaction with consumers The ending of "promise" means promise. Make bold changes in style, take the wearing demand as the design core, upgrade the unique texture of the brand for many years, seize the opportunity of consumer awakening, and gather more "bosom friends" for the brand.

This season's press conference show is more like a warm space for communication and interaction. The metal sphere gives people a soft and pleasant freshness. Warm colors are decorated with flowers, creating a friendly communication atmosphere. In the gentle and elegant music, the whole show is not like "acting", but more inclined to sincere communication, looking for a release method suitable for Rewall. Zhuang Ganran acted as Laval brand He is better at capturing the trend of clothing manufacturing with a commercial perspective, strengthening a "national" design concept with fabric advantages, and focusing on a large number of potential consumers. After all, no one will refuse comfort and nature. With rabbit hair as the medium, perfect weaving is the internal connection between artistic pursuit, fashion and consumption. In other words, Laval is used to predicting fashion by observing life, which is very similar to the French high class in the 1930s Fashion designer And guide consumers to "grasp" the trend from the perspective of wearing itself and experiencing changes.

This season, brand It still emphasizes the application and upgrading of pure rabbit hair. On the premise of standardized production, it can meet the consumer's wearing needs in a targeted way. The casual smooth lines show close attention to details. Give greater play to the advantages of rabbit hair: spin high count yarn with fine and soft characteristics to make clothing more skin friendly and comfortable both inside and outside, make spring and summer sweaters with excellent temperature performance with more "light", more hygroscopic hair, and create a stronger "breathing", whether sweaters loose coat , coat. The amino acid protein fiber of pure rabbit hair is similar to the structure of human skin, with good comfort and the function of maintaining animal life. With the persistence of the brand for many years, Laval has obtained a number of patents to make rabbit hair more durable and meet consumers' wearing needs and various use scenarios.

Of course, this season's efforts in product iteration and design update also dazzled the audience. In the overall easy to wear style, old is vaguely added Money's style not only extends and highlights the brand's elegant and advanced positioning, but also is friendly and compatible with the leisure needs of young people. Gold silver filigree The addition of "" stabilized the rich color changes in spring and summer 2024. The color matching coat made women comfortable and young, and the "old flower" coat made women return to the elegant and independent place with a soft and delicate posture. Interesting necklaces and belts bring different factors to rabbit hair besides the sense of relaxation. The skilful pattern processing, together with the light and thin texture of rabbit hair, integrates time and space, and the "fixed format" of the season is easily broken by Zhuang Ganran.

The endless awakening of social media and new media consciousness has provided a more innovative and broader idea for art creation, especially fashion art, which obviously needs to have a closer relationship with people: art is transitioning from ready-made products to semi-finished products, and designers are transitioning from creation to intervention. The interaction and feedback of consumers should be stimulated through aesthetics, technology and knowledge value, which is also the original intention of "Woven Nuono" of Laval this season, iteratively upgrading the high-quality rabbit velvet process, providing multi scene wearing suggestions, and restoring Clothes & Accessories Comfortable original intention, taste the high-level and elegant lifestyle, and see the commitment together with bosom friends.