The Technological Content Of Cashmere Coat Industry Continues To Rise

How to promote the high-quality development of cashmere overcoat industry and enhance the overall competitiveness of cashmere overcoat industry in domestic and foreign markets? Recently, the "China (Dalian) Cashmere Coat Industry Integration Development Forum" was held, and domestic experts, scholars and business leaders in related fields discussed this issue.

Xie Qing, executive vice president of the China National Garment Association, believes that with the constant growth of consumption upgrading and personalized demand, consumers have put forward higher requirements for the quality, design and function of clothing. The high-quality development of the clothing and textile industry must adhere to the drive of scientific and technological innovation and the cooperation between upstream and downstream of the industrial chain, grasp the market trend and actively respond to challenges. We should adhere to consumer demand orientation, strengthen brand building and enhance product competitiveness. At the same time, we should pay attention to the sustainable development of enterprises and build a new pattern of high-tech, fashionable and green development.

Hu Dongmei, president of Dalian Garment and Textile Association and general manager of Dayang Group, introduced to the reporter that the textile and garment industry is a traditional labor-intensive industry, and in the traditional perception, "the technology content is not high". But now, the application of science and technology in this industry is deepening, and a series of outstanding cases of technology enabled clothing industry have emerged in practice.

"The clothing and textile industry is one of China's five dominant industries, and science and technology is the key to improving the global competitiveness of China's industry. Science and technology support will help China's textile industry maintain its international leading edge." Hu Dongmei said.

Cashmere coat industry is a part of garment and textile industry. Chen Guoqiang, consultant of the China National Garment Association and director of the Institute of Industrial Economics of the China National Garment Association, believes that enterprises should pay attention to informatization, ecological and platform construction and innovate the development model to promote the high-end, characteristic and brand development of the cashmere coat industry. It is not only necessary to establish a government enterprise interaction mode and enhance the interaction between industry, university and research, but also to focus on the creation and promotion of regional brands. Diversified innovation can drive regional brand building and regional economic development with characteristic industries. "From the perspective of industrial chain and regional coordination, we should apply chain thinking and block thinking to promote a new round of development of cashmere industry. Technology should be information-based, industry should be ecological, and mode should be platform based. There is still room for further exploration in these three aspects," said Chen Guoqiang.

Chen Guoqiang introduced that China's cashmere garment textile industry has developed rapidly, including the cashmere coat industry. In the era of industrialization, enterprises should think about how to be themselves and brands.

Gao Ruixing, general manager of Anmeiqiao (Nangong) Cashmere Products Co., Ltd., suggested that well-known brands always stick to quality and use high-quality raw materials.

Hu Dongmei said that decades ago, high-end customization of clothing was exclusive to high consumption groups. With the popularization of industrial Internet, the change of consumption trend and the improvement of living standards, everyone now expects to express themselves in different clothes, and high-end customization has gradually entered the "ordinary people's home". At the same time, the customized production mode is also conducive to the development of the industry.

"Making a garment is simple, but it involves a series of processes from obtaining front-end information to using surface materials. It is very difficult to produce a garment with high efficiency and low cost. Through customization, we can better grasp the production dynamics, reduce inventory, and replenish surface materials at any time." Hu Dongmei said. (Reporter Zhang Yun)

(Source: Science and Technology Daily)