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Overseas Home Textile Brands Join Hands With Consumers To Pursue High-Quality Life
By the Huangpu River, the autumn wind is cool, and it is another year to enter Boshi. On November 5, the 7th China International Import Expo (hereinafter referred to as "Import Expo") with the theme of "New Era, Sharing the Future" was opened in the National Convention and Exhibition Center (Shanghai).
The international cooperation and integrated development of the textile industry have been fully demonstrated at this Expo. In the "Consumer Goods Exhibition Area", top enterprises and brands in the global textile and clothing industry gather together to show the unique charm and infinite possibilities of the textile industry. As a cooperative media in the textile and clothing industry of the Expo, Textile and Clothing Weekly specially opens a column of "Wearing in the Expo" to lead you to experience the application of the latest technology in the textile and clothing field, and feel the collision and integration of the unique charm of cultures and fashion trends in various countries.
TEMPUR, ESTEEM, Siuteen Overseas home textile enterprises, such as, have appeared one after another, demonstrating their carefully developed new products, delivering forward-looking industry trends and ingenious design concepts, presenting the brand's active exploration and practice in meeting the diverse needs of consumers, promoting innovative development and sustainable development of the industry, and responding to consumers' pursuit of high-quality life with practical actions.
TEMPUR：
New TEMPUR FORM ™ Yunfeng series launched in Asia
There are many visitors gathered at TEMPUR Temple booth, and they queue up in front of a mattress to experience. When people lie down, the mattress will adjust with the posture of the human body. This highly scientific and intelligent bedding product has become the most eye-catching presence of the booth.
The "new friend" Taypur participated in the Expo for the second time this year, showing TEMPUR ® ERGO Smart Base Smart bed, pillow series and other core products, new TEMPURFORM ™ Yunfeng series ushered in the first launch in Asia, meeting the needs of consumers to improve sleep quality and ushering in a new era of intelligent decompression sleep.
It is reported that TEMPURFORM ™ Yunfeng series mattresses are available in 22cm and 25cm heights for consumers to choose from, which can create two different sleep feelings: moderate and hard. At the same time, they can provide personalized support according to the body shape, weight and temperature of different people, effectively reduce the pressure points in sleep, and make people more relaxed and comfortable in sleep. In addition, the mattress is made of the third generation Teple sensing material, which has improved its decompression performance, permeability and weight, and is more environmentally friendly.
TEMPUR ® ERGO Smart Base The smart bed is equipped with an advanced Sleeptracker AI sensor, which can automatically detect and respond to small vibrations caused by calls. It has sleep monitoring, data analysis and other functions.
As a global bedding manufacturer, TEMPUR Techpool brand is mainly engaged in home products such as mattresses, pillows, and intelligent sleep systems. Since entering the Chinese market in 2009, it has constantly explored new possibilities to provide consumers with more excellent sleep experience.
ESTEEM：
Washable duck down quilt brings comfortable, healthy and environment-friendly sleep experience
ESTEEM Yiting Home Textile has an extra large booth of nearly 500 square meters and 6 professional exhibition areas, which display rare cashmere products such as Alaskan colorful duck down quilt, shining and shiny washable duck down quilt, Toronto Canadian goose down quilt, Olivia PLUS anti pollution goose down quilt, washable goose down quilt four piece set, washable two in one mother quilt, Icelandic colorful duck down series products, "Colorless Land" organic cotton series Ultra light fabric, natural organic cotton and integrated down bedding. In addition, Yiting Home Textile also displayed the rare and precious cashmere species that have explored the world and been carefully selected.
Among them, Yiting home textile lustrous and lustrous washable duck down quilt, with its high-quality fabric, high-quality down filling, washable design and artistic stop pattern, can be washed without the trouble of covering the quilt, and uses artistic flow to stop the exclusive pattern. Inspired by the world intangible heritage water painting, it shows the beauty of personality that can not be reproduced, and uses pet skin grade cotton, The more washed, the more comfortable and soft the product is. The natural fiber is comfortable and washable. The 180 thread pure cotton satin grain is luxurious and soft. The high-density and high thread fabric is delicate and smooth, providing consumers with a comfortable, healthy and environmentally friendly sleep experience.
ESTEEM Yiting Home Textile, founded in 1988, has been focusing on down bedding for 36 years. It has four production bases and 16 professional down laboratories worldwide, and has the ability to deploy the global supply chain.
Siuteen：
Deliver relaxation, comfort and naturalism
Siuteen, a Portuguese household brand, presented its latest product series at the 7th International Expo, demonstrating the brand's deep foundation and innovative strength in the field of household design. Its unique design concept, exquisite craftsmanship and excellent quality have attracted many domestic and foreign visitors to stop and consult.
Siuteen booth displays a series of products characterized by simplicity, elegance and delicacy, such as four piece sets, pillows, towels, bath towels and home decorations, which shows the brand's unique understanding of home aesthetics and reflects the brand's persistent pursuit of comfortable life.
It is reported that Siuteen uses high-quality raw materials, such as high-quality cotton and flax, to ensure the comfort and durability of the product. It uses water washing and wet washing processes, organically combines traditional and modern elements, and endows the product with simple yet elegant temperament.
OSIM：
Massaging sofa refreshes your home life
OSIM, an advocate of health care technology, proudly made its sixth appearance at the Expo to show the "sofa that can massage" - uDiva Sofa diva, "representative work of health care technology" - uDream 5-sense health care chair and other new blockbuster products. Focusing on customer needs, it continues to innovate and upgrade, providing consumers with a brand new intelligent health care experience.
As the latest member of OSIM Aosheng "Massage Sofa Series", uDiva SOFA sofa queen is equipped with fitness technology, which can scientifically monitor pressure, customize exclusive fitness massage programs, provide long-term monitoring, tracking and management, and care for physical and mental health.
At the same time, this product applies the representative V-hand ® Massage technology simulates the professional skills of real masseurs, deeply grasp and pinch, relieve muscle tension and fatigue, and release pressure; With innovative flexible modular combination design, one seat, two seat or three seat can be freely combined to meet different space sizes and diverse home styles.
Air kaol light wild towel:
Display the craft products of "SUPER ZERO magic line"
The air kaol shallow wild towel is famous for its unique "SUPER ZERO magic line" process. It is reported that the process uses cotton yarn and water-soluble yarn to twist, and then water is used to dissolve the water-soluble yarn after knitting, leaving 100% pure cotton yarn, making the towel super absorbent and soft.
In this exhibition, air kaol shallow wild towel displayed magic organic cotton series, hazy yarn series, pure cotton series, light twist magic odor proof and antibacterial series XTC thickened fluffy series and other main products, such as high elastic dry hair hats, face towels, square towels, face towels, bath towels, etc.
The light twist magic odor proof and antibacterial series mainly promote products such as handkerchiefs, sweaters, etc., which have odor proof and antibacterial functions and are suitable for sports or outdoor activities; XTC thickened fluffy series mainly promotes sports towels, bath towels and other products, all of which adopt thickened design, with strong water absorption and fluffy and soft.
biraro：
Exhibition of handmade wool fields in Afghanistan
Biraro, the "old online celebrity" of the Expo, came to the Expo again this year and showed the handmade wool carpet of Afghanistan.
It is reported that hundreds of Biraro Afghan handmade wool carpets on display are woven with natural fibers such as wool and cotton, which are soft, comfortable and warm; In terms of pattern design, it integrates the traditional cultural and artistic elements of Afghanistan, has strong ethnic customs and exotic characteristics, and is loved by consumers with its unique handicrafts and high-quality materials.
Ali, the founder of Biraro, said that through entering the Expo platform, Biraro Afghan handmade wool carpet successfully opened the Chinese market and received a large number of orders. He looked forward to more surprises in the exhibition this year.
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