XTEP Sportswear Will Increase By 23% In The Fourth Quarter Of 2010.

XTEP International Holdings Limited completed the fourth quarter ordering of XTEP brand in Xiamen last month. More than 4000 distributors and franchisees attended the meeting, and the order volume increased by 25% on average by 2010.

Among them, the order amount of clothing products increased by 26% year-on-year, while footwear performance increased by 23% year-on-year. The number of two products recorded double-digit growth, and the average selling price per unit number increased.

In the major product lines, the Group continues to focus on running shoes series.

In the fourth quarter of the order meeting, the sum of orders for this series of products recorded a sizeable increase, an annual increase of 43%, an increase of 30% and an average price increase of 10%.

In addition to the inherent products, XTEP brand design has always led the trend and brought different sports experience to consumers.

Following the announcement this year that it became the first Chinese sports brand to be the clothing sponsor of the Premier League's Bermingham football club for 2010-2015 years, the group will launch the "XTEP Bermingham" product series in the first quarter of 2011, so that fans of the Premiership both at home and abroad can jointly reflect the fashion dynamics on the stadium.

The Bermingham team will tour in Hongkong, Beijing and Shenyang in July this year, when the whole country will stir up this, and Chinese fans will feel the fever of football.

Mr. Ding Shuibo, chairman and chief executive officer of XTEP, said: "in recent years, China's sporting events continue to be promoted, and the continuous promotion of sports and lifestyle has led to a good growth in orders this year.

XTEP has always been running as our core business.

In recent years, we have continued to support the development of running events by sponsoring many national and world-class running events, including the Xiamen International Marathon, the Tibet semi marathon, the Xi'an City Wall Marathon and the 2010-2012 year IAAF Diamond League partner and the only designated sports sponsor.

In the future, we will introduce more different running shoes series and products to enhance XTEP's professional running brand image and promote the spirit of "running and XTEP" to the whole world.