BELLE Shoe Industry'S "Multi Brand Strategy" Is Amazing.

For women, there is always a piece of clothing in the wardrobe. There is always a pair of shoes that match the shoes in the shoe cabinet.

Different styles of shoes are needed for different occasions, clothes and seasons.

Therefore, in addition to protecting the basic functions of ankles, women's shoes have become an important prop for women to compete in front of people, so they are very close to consumers' psychological distance.

So the essence of women's shoes retail industry is: women are looking for beauty, seeking novelty, changing and seeking for shoes. They are not loyal to shoes brand.

That is to say, the brand of women's shoes should not only exert enough efforts in the style design of shoes, but more importantly, it should also satisfy women's emotional demands for "fickle and unfaithful" shoes.

Only in this way can we succeed in this industry.

When women buy shoes, they value fashion and fashion, and avoid hitting shoes with people, so they often try to buy different brands of shoes.

Therefore, in the women's shoes industry, the use of multi brand strategy and multi styles can capture more consumers and satisfy their emotional demands of fickle loyalty.

According to the market rule of women's shoes industry, the market share of a single brand is not more than 2%, and 5% is the relative limit of a brand. With the increase of the number of single brand stores to a certain limit, the sales volume of this brand can hardly continue to rise.

BELLE accounts for six seats in the top ten brands that occupy 38% of the Chinese women's shoes market.

BELLE shoe industry adopts "

BELLE not only has many brands in parallel, but also further focuses on the essence of women's shoes consumers seeking beauty, seeking new opportunities, changing and seeking more industry, and integrates all links of women's shoes industrial chain at one go, and ultimately leads its competitors Daphne and Saturday in every link.

What is even more surprising is that, under the theme of satisfying the essence of the industry, BELLE's strategies seem to run counter to the textbooks of economics, such as providing a lot of styles, introducing a large number of brands, small batch production and frequent replenishment.