"Beauty" Shoe Industry BELLE Belle Legend
BELLE
Legend
BELLE was founded in Hongkong in 1970s, and was introduced into the mainland by Deng Yao, a famous footwear designer and senior industrialist in Hongkong in 90s, and was repositioned successfully in the mainland market.
In March 1992, Shenzhen BELLE shoes company officially put into operation. The first hundred pairs of women leather shoes were born in the mainland.
BELLE
Belle
It is the first brand of BELLE group. Belle chooses French "beauties", the main fashion fashion leather shoes, and the production of men's shoes. The main customer group is "20-40 years old, middle income" urban white-collar.
And with its high quality products with various styles, it has established a distinctive brand image and gained consumers' popularity in a few years.
In the mainland,
BELLE
It is famous for its high-end high-end ladies' shoes and chain stores. It chooses a distributor with common management concept as a "regional exclusive retail agent", specializing in the sale of BELLE's products.
BELLE has been working closely with its distributors in product R & D, design, promotion and publicity, which has greatly promoted the development of its retail network.
By 1998, the layout of BELLE's national sales market was basically completed.
According to the monitoring and statistics of the retail market of key shopping malls in China, BELLE has won the sales champion of China's leather shoes since 2000.
In 2001, it won the National Women's leather shoes product sales and sales double champion.
In 2005 and 2006, the scale of BELLE increased rapidly, and the multi brand business of footwear business was further enhanced, forming a number of private brands such as BELLE Belle, Staccato Staccato, Teenmix Teenmix, her TaTa, Fred Tuo Fato, etc., and agency brands such as Tujia Bata, real Mei Shi Joy& Peace, etc.
And the sales scale and profit growth of each brand have been greatly improved, becoming the largest retailer of women's shoes in China.
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