Canton Fair: Export Quotas Increase Two To 30%

Clothing industry

Adjustment of main market according to temperature difference in different countries

"The number of overseas procurement merchants participating in the Canton Fair this year is not much different from that of the last Canton Fair, but valuable customers have increased considerably over the previous session."

Yang, a person in charge of textile enterprises in Quanzhou, told reporters that business orders were good this year. Orders have been placed in January next year. "Most textile exhibitors have increased their product quotes, raising the price range from two to 30%".

"It is a new choice for many textile exhibitors this year to" get the seasonal trend of clothing demand and adjust the direction of export market. "

In exchange with colleagues, Mr. Yang found that this year, some winter clothing export enterprises are also actively adjusting the direction of the main market while improving their quotations. From the original Europe and America to the "winter" clothing market with big demand, such as Russia and Canada, and improving the clothing quality, taking the "high-grade" line of "cold" market.

Reporters learned from the official website of the Canton Fair that the number of buyers from America and Africa increased significantly this year.

According to the statistics of the Organizing Committee of the Canton Fair, as of November 2nd, there were 220930 purchasers at the Canton Fair. Among them, the largest number of buyers in Asia, about 118 thousand people, followed by Europe, America and Africa. The purchasers to the Canton Fair were 46 thousand, 32 thousand and 16 thousand respectively.

More emerging market purchasers took part in the Canton Fair, which provided more opportunities for spring enterprises to adjust their main market direction.

In addition to adjusting the export market and export products, enterprises have also gained more value-added space through innovative technology.

Mr. Yang found that at the Canton Fair, some garment enterprises combined ordinary jeans with traditional Chinese embroidery techniques, making ordinary jeans rich in Chinese elements and greatly enhancing the added value of the products.

footwear industry

Attention to detail, technology and comfort become the key.

"This year, many exhibitors have paid more attention to the details of shoes. The shoes are not only strong, durable, but also comfortable."

Lin, manager of a foreign trade company in Guangzhou City, who has participated in the Canton Fair, told reporters that during the exhibition this year, he found a shoe exhibitor with many styles and series of products such as sandals, slippers, dance shoes and so on. The richer choice space attracted many foreign buyers to stop.

Expert analysis, the direction of development of China's foreign trade in the next five years will be changed from the current "thousand soldiers" to the "strong troops and strong forces" type. Enterprises with a single product and lack of bargaining power will be phased out gradually, which will be the objective reality of the global market competition in the post financial crisis era.

"Only by designing unique and personalized products can we get more customers' favor."

Manager Lin said.

"Compared with the big price adjustment of clothing, the price adjustment of Quanzhou shoe enterprises is not high in this Canton Fair, and the increase is about 15%."

Manager Lin said, finding out the specific needs of consumer groups is particularly important for trading companies. In order to meet the market demand of overseas regions, the designers of the company analyze and study the global market every once in a while, collect the preferences of mainstream consumer groups in different markets, design products with the collected data, then place the order to the factory, "adapt to the rapid changes of the market, and enterprises need more keen insight".

At present, exchange rate is still a headache for export enterprises.

Manager Lin admitted that raising prices is a common practice for exhibitors at the Guangzhou Fair. In order to deal with exchange rate fluctuations, they agreed with some clients and settled in Renminbi by means of bundling US dollars.

"When signing the contract, it is agreed with the customer that the product quoted price is in Renminbi, and the export is converted to the actual exchange rate of RMB to us dollar at the time of export, and the customer pays in US dollars."

Luggage industry

Increase in color patterns, replace green fabrics.

"This Canton Fair has increased its quality customers in Europe."

Mr. Huang, the manager of the Ministry of foreign trade in Hong Sheng, said that because of the rising price of raw materials and the increase of the cost of labor, the price of most of the products at the Guangzhou Fair was 10% - 20%. "The foreign customers of the enterprises are engaged in international purchase for a long time, so the market prices are very clear, so about 80% of the customers will be able to accept the price requirements of the enterprises."

"This year, many luggage exhibitors show more colorful designs than before."

Nanhua bags, Miss Chen, said that in the past, Quanzhou bag manufacturing enterprises, which mainly produce Backpackers, drawers and bags, did not pay much attention to the appearance design of the products. The foreign trade situation has become more complex since the beginning of this year. In order to attract customers, enterprises have to increase investment in product design. "After the old ones increased their new designs, the quotations increased by about 7%."

Huang said that in order to reduce costs, according to customer requirements, they will start importing new environmentally-friendly fabrics from some countries and regions. "Adopting new fabrics can enhance the added value of products in a short time, so that enterprises can gain more profit margins".