Beijing: Will Sales Of Warm Underwear Sell Again This Winter?

Since the birth of thermal underwear, the characteristics of low investment and high return have created the myth of the clothing industry.

After more than 10 years, the market has undergone tremendous changes.

In 2000, thermal underwear reached the peak of fire. After 2001, competition became more and more intense. Price competition, advertising war, war of words, technology war, environmental protection competition and other competitive styles were introduced to you.

The curtain fell on the price war in 2003, and the boom bubble of thermal underwear broke down.

The warm underwear market of China in 2007 and 2008 has entered the incubation period after the unusually warm winter of 2006.

2009 thermal underwear low profile debut, performance is mediocre.

So, with the advent of the cold winter, will this year's underwear market revival?

If the warm underwear war is beginning this winter, then the fabric dispute is the main theme.

Two days ago, in some shopping malls in Beijing, Salam and Outlast, too, became the protagonists.

According to introducing, this Salam upgrade fabric is far infrared radiation fiber composed of acrylic fiber and far-infrared ceramic particles.

As a heating material, it can turn the body's body temperature into far-infrared radiation from multiple directions.

The new type of fabric technology is imported from Japan. Ceramic particles are far infrared emission sources, but ceramic particles can not exist independently in the fabric. Acrylic fiber is the carrier of ceramic particles in fabrics.

The process is to directly add far-infrared ceramic particles into polypropylene acrylic fiber liquid, and then produce acrylic fibers with far-infrared function by spinning.

In ceramics, an electromagnetic wave is emitted. It is the far infrared ray of 8~15mm. It is this far infrared ray that promotes the circulation of blood, strengthens the metabolism and enhances the immune function of human body.

However, most product labels do not indicate the special meaning of acrylic fiber, but the "salad" professional tag is the important sign of the Salam fabric product.

According to the salesperson, the higher the content of acrylic fiber in the product, the higher the salad content is, the better the effect of heat preservation. For example, the middle and high end underwear brands such as Germany's elegant, love and so on have launched such products.

In addition, the US brand Danba crosses the US Outlast phase change fiber, which is "not too cold, nor too hot". It is made of Austria blue essence modal fiber. It is made by many new processes. It is specially tested and authorized by OutlastTechnologies, Inc. It uses Outlast official tag containing the American Aerospace foundation technical certification mark.

The main brand of warm underwear brand of Ttiumph, warm Phil, is mainly made of super fine ice cream copper and super fine acrylic blended yarn, so as to occupy a place in this winter's thermal underwear market.

Improving the technological content of products is undoubtedly an effective way to improve product quality and enhance brand competitiveness, and is an inevitable trend of industrial development.

There are many ways to enhance brand competitiveness. Environmental protection and low carbon are the major themes nowadays. Convenient and fast e-commerce is a popular marketing mode. After all, after more than 10 years of development, from the differentiation of products to the differentiation of brands, from the virtual to the real, the development of China's thermal underwear market is becoming more and more mature. Let's wait and see how the Chinese thermal underwear market will play cards this winter.