Home Appliances Foreign Trade Is Now A New Regulation &Nbsp; Buyers Prefer Whom.
Lu Jilie, a spokesman for Galanz, recently interviewed an interview with reporters about China's future home appliances.
foreign trade market
Be optimistic.
Lu Jilie said that the overseas market is going through a shuffle, and will become a limited market in the future.
Trade
There will be significant changes in the relationship, and equal and dependent foreign trade supplier relationship has emerged.
The overseas market situation of Lu Jilie's appliance is based on the economic environment of the European and American countries: the two time the United States increases its currency.
policy
The fundamental problems of China are not solved, and the recovery of the European market also depends on China's investment.
The emergence of equal foreign trade supplier relations reflects the further leap of the discourse power of China's home appliance foreign trade.
At the same time, there is another implication: the limited market will more test the competitiveness of export enterprises.
For example, Galanz had raised the price of 40% of its export products by 10% during the Canton Fair. Galanz's practice was considered by the industry to be a helpless move under the pressure of RMB appreciation.
But if we know the truth behind the price increase, we can not ignore the game of Chinese household electrical appliance enterprises in foreign trade relations.
According to Lu Jilie, in the process of raising the price of Galanz, international customers are only willing to pay higher prices for those products that can meet the requirements. For example, one of the conditions is that Galanz is willing to shorten the delivery date - the 45 day cycle is shortened to 30 days, or even 20 days.
The reason for this is that the overseas economy has not been fully recovered and the economic recovery is very weak. Those customers across the ocean want to avoid any risk by reducing inventory.
Overseas customers willing to raise their prices are those with high value-added products, new appliances with new features, and products with fast delivery capability.
These conditions from overseas customers are undoubtedly testing the competitiveness of Chinese household electrical appliance enterprises.
However, it must be pointed out that the way to agree with the price increase of Chinese enterprises is that the overseas customers are very clear about the ability and level of the Chinese household electrical appliance industry, especially the Chinese white power industry.
Overseas customers rely heavily on the Chinese household electrical appliance industry.
This dependence and demand are evident from the data.
Customs statistics show that in the first 8 months of 2010, the total export volume of air conditioners exceeded 28 million 770 thousand, an increase of 51.32% over the same period last year.
Latin America, Europe, Asia and other major export regions ushered in high growth, while Africa and other emerging export regions grew rapidly.
The export of refrigerators increased significantly, and exports increased by 31% over the same period last year. The volume of exports increased by 37% over the same period.
Meanwhile, the export volume of refrigerators increased by 34.60% over the same period last year.
However, the trade relations on the Canton Fair are part of the trade relationship with the middlemen. Although China is one of the largest suppliers of home appliances in the world, "it does not mean that it has completely changed the status of trade discourse right now."
Zhu Jun, Deputy Secretary General of the China household electrical appliances association, pointed out to reporters that from the aspects of private brand export, order export and OEM export, it is possible to raise the right to speak only when the level and level of private brand exports improved. However, at present, the proportion of private appliances in China's home appliances is relatively small. In other words, there are few Chinese brands in overseas markets.
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