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Interview With Wang Peng, Founder Of The Tenth China (Guangzhou) International Footwear Exhibition, Ladies And Punks

2010/12/27 11:32:00 365

Stepping into the "Ladies punk" high-end building on the 8 floor of step cloud world.

Leisure time

There is a faint fragrance of flowers coming from the Guangzhou office headquarters of the brand women's shoes. The whole room is floating in an elegant atmosphere.

In the middle of the hall, there is a calligraphy of "Jing Guan Zhong Miao". Calligraphy and calligraphy are vigorous and powerful.

The layout of the whole environment makes it difficult for people to imagine that this is the core office of a businessman's headquarters. It's more like a study, full of book breath, giving people a sense of fresh and free from vulgarity.

At the appointed time, I met Mr. Wang Peng, the founder of "Lady punk" brand.

After a simple greeting, Wang talked to us about the development of the "Ladies punk" brand.

Lady punk

"Brand" was first born in the 2005 Guangzhou European shoe city, the beginning of the business, small stalls, very humble.

However, from the beginning of the business, this small window is always full of guests, attracting numerous merchants. The company started from a stall, slowly began to scale production and operation, create its own brand, create its own personality characteristics, a unique and punk spirit supporting the brand gradually growing.

By the end of 2009, about 200000 pairs of high-end luxury women's shoes were sold annually, covering regional coverage: important markets such as North China, central China, Southern China and southwest China, especially the North China market is increasing at an alarming rate each year.

Why does "Lady punk" have such a remarkable achievement? Let's explore the great power that the spirit of "Lady punk" inspires for the brand.

Punk (Punk), also plated as punk.

The most original rock music consists of a simple melody and three chords.

Born in the mid 70s, a simple rock music originated from garage rock and punk rock in 60s.

Punk band punk music does not pay much attention to musical skills, and is more inclined to emancipate the mind and stand against the mainstream. This original intention has been actively followed in both Britain and the United States in the specific historical background at that time, and finally formed punk movement.

"Subversion, innovation, change, creation, breakthroughs, rebirth and rebirth" is precisely because there are so many such rich spiritual connotations that the "Ladies punk" brand casual women's shoes have distinct personality differences in design, creativity and many shoes on the market. Therefore, the products are put into the market, and they are stunning the shoe industry in a unique form.

Drill decoration

Rivet punching, decoration, simple and not simple shape, novelty materials, exquisite workmanship, the whole shoe product is like a work of art, which makes people drunk, obsessed and moved. So China also has its own high-end casual shoes brand, and the traditional casual shoes from the average 6 yuan, 70 yuan identity price to the price of nearly 200 yuan of high-end shoe products, this is "Lady punk" has made a very great contribution to China's casual shoes industry.

We further explore why the "Lady punk" can achieve such an achievement. An important reason is that the enterprise pays great attention to brand building from the very beginning, and the external expression of brand building embodies the unique spiritual temperament and vitality.

We learned that Mr. Wang Peng, founder of the "Ladies punk" brand, graduated from Luxun Academy of Fine Arts in Liaoning Province, majoring in Chinese painting. She has profound artistic attainments and has a unique sensitivity to beauty.

The design of "Ladies punk" every season is all done by Wang himself.

Through the design of women's shoes and converting the design to finished shoes, making products, in his eyes, that is a process of giving life to shoes, is a very holy process, so every link can not be taken lightly.

It is precisely because of such a respect for women's shoes that every pair of "Ladies punk" shoes is a work of art, a living spirit, a fresh individual with unique spiritual temperament.

It is also no wonder why in many competition of the same industry, ladies' punk shoes always catch Miss Amy's eyes for the first time and let them go away.

The original spirit gives the life of the "Lady punk" brand.

Secondly, the design and production of "Ladies punk" shoes are not simply imitation and duplication, but meticulous remolding and breaking up. This is also consistent with the connotation of punk spirit.

Through the excellent design and brilliant creativity, the spirit connotation of "Lady punk" is demonstrated by the external technical means of image, so as to achieve the purpose of matching the name with reality.

The design and accessories of "Lady punk" have originality, and every pair of shoes, whether they are women's boots or sandals, are inlaid with absolutely brilliant dazzling diamonds, which reflect the Punk's rebellious and uninhibited spirit tradition everywhere.

She is anti traditional, anti mainstream, and she is no ordinary. She refuses to be mediocre.

The elegance and charm of women and their personality have been fully interpreted through the "Ladies punk" shoes, fully expressing the new life attitude of modern new women who are independent and beautiful.

Because of the high quality of the spirit and the flesh, the skillful design skills also make "Ladies punk" stand out.

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When it comes to the future, Mr. Wang Peng's eyes are full of passion. The future is like a deep blue ocean with boundless possibilities, full of opportunities and challenges. With the punk 'never yielding, forever subverting and forever creating spiritual connotation, "Ladies punk" is determined to build the most high-end casual shoes brand in China.

President Wang emphasized that attending the Tenth China (Guangzhou) International Footwear Exhibition of Dana exhibition group is also a very good opportunity to establish brand image. Through attending the high-end shoes exhibition of Dana group, we have met many potential high-end merchants. At the same time, we also started the first artillery brand building in the industry. In 2011, we launched again, and booked the Tenth China (Guangzhou) international footwear exhibition special exhibition booth to display the brand image.

In the future, "Ladies punk" will continue to improve and deepen the brand connotation, and open up more and more rich product lines, such as: glasses, hats, clothing, etc., to make the due contributions to the dress and dress of Chinese women, and make them the goal of lifelong struggle.