Shoe Net: Calling Big Platform &Nbsp; Listing In 2013

　　 Shoe net President Wang Jiancong

Interview record:

Reporter:

What kind of relationship is there between the Dragon School and the shoe net? Dragon School What kind of model will it be?

Wang Zong:

In this way, the predecessor of the shoe net is a Chinese shoe net (Fujian) Agel Ecommerce Ltd. B2C The platform was independently operated in 2010. Dragon group is now affiliated with Agel Ecommerce Ltd in Fujian (shoe net). The operation mode of dragon faction will be the mode of Internet plus offline entity joining agency.

Reporter:

Footwear market sports shoes account for a large part. The analysis of the sports shoes market by the shoe net, the understanding of the target customers, the success of guiding consumption, are there any unique methods, ideas and means?

Wang Zong:

In fact, our train of thought is very simple.

Located in Shishi, Quanzhou, the company has strong geopolitical advantages.

Jinjiang is a famous shoe and clothing industrial base in China. Shishi's footwear industry is also very developed. Based on this foundation, we have independently produced the shoe net from the original Chinese shoe net, which is largely due to this. Integrate the industry chain of Quanzhou shoe making industry, and become a shoe salesman's online sales terminal solution provider.

We have been trying to observe and understand the target customers and guide consumption.

Of course, we are not doing very well at the moment. We are committed to optimizing customer experience.

Reporter:

Some friends who just started making B2C will find that there is no traffic. In addition to advertising, do we have any good tools?

Wang Zong:

First, long-term accumulation.

Two, we must firmly believe that we can succeed.

The three is to have methods and strategies. Many things can be successful without throwing money.

Reporter:

Methods and strategies, I believe a lot of people want to know the unique secrets of the shoe net. Can Wang always reveal it?

Wang Zong:

Well, yes.

In the early stage of platform building, due to lack of popularity, SEO optimization is particularly important at this time.

Through some effective ways, we can maximize the scope of promotion under the least capital input.

Just now, the predecessor of our company was born of website construction.

This piece of talent can be said to have gathered the most elite force in Quanzhou.

Then, in the growth stage of platform construction, it is not clear whether the word is used correctly or not, and pay attention to the stability and scalability of the whole platform.

Reporter:

What is the biggest advantage of vertical B2C calling the big platform? The comprehensive platform has entered various subdivision fields, will it bring impact to vertical B2C, and how to deal with it?

Wang Zong:

Personally, I think the biggest advantage is that it can be controlled to two terminals.

One is the manufacturer, the other is the sales channel.

The entry of comprehensive platforms, such as Taobao and Jingdong, will surely cause a greater impact on us.

But the e-commerce industry in China has just started a long time ago, and I think this impact is more positive.

The comprehensive platform has strong popularity and resources.

But in a segmental market, it is not always possible to do better than vertical B2C companies.

Especially in the early days, I think they will be very difficult.

First, every specific industry has its unique place and mode of operation.

Two, the involvement of every industry always requires a lot of time and manpower.

In the growth cycle of e-commerce, time is very important.

For example, myself, buying books will think of Dangdang, but I will still choose Jingdong to buy appliances.

Although they are permeating each other now.

Reporter:

You said just now that the impact is more positive. It is understood that last year's singles Festival Taobao mall 50 percent off activities, so that most of the footwear B2C orders straight down from the daily shipment of 4 digits to drop the single digit, do you think the big platform will someday eat the vertical class B2C?

Big platform has the advantage of large platform. As I said before, they have financial strength, customer resources, and very good customer stickiness. But at this stage of China's e-commerce, the situation of the scrimmage will continue, taking into account the population base and economic development in China. After all, there are still many people who do not know how to buy online or do not trust online shopping. As for large platform eating vertical B2C, maybe it will, but when is the time unknown. In the Chinese market, no one dares to say that he can eat all. Maybe we also became a big platform that day. In my opinion, the competition has just begun. {page_break}

Reporter:

The industry has advocated that the future development direction of e-commerce is three: first, the direction of private brand; second: Community e-commerce; third: channel platform. May I ask what will happen to the shoe net in the future?

Wang Zong:

The future development of the shoe net.

Emphasis will be placed on channel platforms.

Of course, our own brand can be built through the brand of our associated company Dragon pie, Phoenix clan and 2013.

Reporter:

In 2011, Jingdong and Dangdang began to reduce advertising, while fans were trying hard to raise their advertising for their own brands. What would happen to this year's advertising? How to treat the problem of reducing advertising? How should vertical B2C adjust advertising?

Wang Zong:

We have been actively contacting the capital market since 2009. Without the help of any external force, the advertising investment of the shoe net will be carried out with the principle of "precision marketing and step by step". Personally, I think Jingdong and Dangdang reduce advertising is a very wise choice.

First, fame is coming.

Two, customer groups also have.

Three, sales channels have been laid down.

Of course, it can also regard its early advertising investment as an example.

A common saying is that before shooting a bird in disorder, the bullets are wasted.

Can you not save any money if you install the sight now?

On advertising, I think it should be combined with the current situation of enterprises.

Everyone is saying, ah, e-commerce is more than burning money.

The premise of burning money is that you have money to burn.

What if there was no money in advance?

What if capital is in a bottleneck?

What if the money is burned?

But it is very hard to achieve precision marketing. It takes a lot of time and bitter experience.

Reporter:

The recent action of the shoe net is quite large. High profile divestiture, establishment of independent companies and strengthening profitability are related to financing and planning for listing. Is there any "burning money" plan after the listing of financing?

Wang Zong:

Well, I can answer this question, yes. Since 2010, the shoe net has begun to operate formally, from finance, architecture and management. At present, many large VC companies are looking at our project. As for how to burn money after the listing, that is the future. According to our preliminary plan, we will strive to complete the listing in 2013.

Reporter:

Some time ago, we had a colleague to do market research in Southern China area. It is rumour that some overseas search engine company will buy the shoe net. Is there any evidence about this?

Wang Zong:

Oh, no such thing.

Reporter:

(laughter) it doesn't seem to be groundless.

Wang Zong:

Ha ha, thank you for your gossip.

Reporter:

Are you willing to cooperate with group buying website for a long time? What is your opinion about group buying in the future? Will it be possible to cooperate with other group buying stations to open channels or to buy Group businesses autonomously?

Wang Zong:

Group buying websites are very popular at the moment.

We have launched a comprehensive cooperation with group buying network.

There should be big movements next month.

But to tell you the truth, the group buying website is not doing very well at present.

Many are limited to the same city.

There are quite a few complaints on fast food products.

As for the shoe net, we are committed to and dedicated to the professional footwear sales platform {page_break}.

Netizen A:

Now most B stores are doing their own alliance. How do they look at this?

Wang Zong:

We have concerns and will go deep into it.

Netizen A:

Supplement: a new business of polymerization and linkage can directly provide marketing services for shooting shoes. So the concerns are relatively sharp. If it is not convenient to answer publicly, then PM

Wang Zong:

But I have reservations about the development of this matter.

Netizen B:

Le Tao is also selling shoes, compared with them, what advantages do they have?

Wang Zong:

The advantage of the shoe net is the advantages of the geographical location, the advantages of the group, the advantage of the internal team, the superiority of the brand strategy.

Netizen C:

This year is the year of service!

On the top of the service, we have been working hard. I don't think it's an advantage because everyone is doing the same.

Of course, we still have much room for improvement.

Netizen A:

Generally speaking, in fact, e-commerce enterprises, especially B shops with independent brands, are mostly carrying out price wars. I don't know how to look at how many shoes compete in this field. On the whole, the 4 main streams are similar. You can buy shoes and shoes. At least four, traffic is similar.

Wang Zong:

We have done a very thorough analysis and comparison of the above companies mentioned by you.

Price war is just a phenomenon at this stage.

In terms of price, maybe the shoe net does not have much advantage in the price of some international brands.

But in the domestic second tier brand, it has done a good job.

Netizen A:

What about long-term competition?

Wang Zong:

The key to long-term competition lies in the quality of customer experience and service.

In addition, the logistics system is also very important.

Zero sum information - Qiu:

What is unique about the logistics of the shoe net? Can you give a unique solution to the development of logistics in the face of small and medium-sized B2C's peers?

Wang Zong:

The biggest feature of the shoe net logistics is the virtual warehouse with suppliers.

The company has developed a real-time inventory system with its suppliers.

For logistics proposals, to be honest, I really don't have many good ideas.

The key is: use people, trust your team, and do better in exploring.

Netizen B:

In the face of domestic express delivery, as well as small and medium-sized express company management is not standardized, there are more disputes.

Wang Zong:

When the shoe net was first established, the cooperative couriers were all well known courier companies, such as Shun Feng, EMS, Shentong. As for raising price, I am not willing to compare with you.

Netizen D:

What is the most confident product, service and logistics brand?

Wang Zong:

We have the most confidence in the product because of the environment and my experience of shoes and clothing for more than ten years.

Netizen D:

Good!

Netizen B:

But their prices are relatively high. How do you balance the contradiction between your own profits and the profit free consumers?

Wang Zong:

This is the case. If an e-commerce company is not pursuing profits, it must want to occupy the market share. In the early stage of our planning, it will give the biggest profit to consumers. Through the continuous expansion of market share and the increasing number of customer groups, the final profit is only a matter of time.

Netizen D:

Do you have any discount on the price increase? Please don't blame me for my sharp question!

Wang Zong:

Mr. JUSTYLE, I am honest with you. I really haven't tried this discount in the mall.

The shoe net is only a small profit.

Netizen B:

What does your company support for long-term development?

Wang Zong:

First, rely on your own funds.

Two, the tireless efforts of the team.

Three, the confidence to win.

Netizen E:

Did you consider micro-blog marketing?

Wang Zong:

I can give you a screenshot. We are already doing it!

Zero sum information - Qiu:

In view of the potential trend of community e-business, how does Wang always look at it? In particular, the shoe itself has been doing very well.

Wang Zong:

Community e-commerce has begun to involve us initially. As to the form and marketing strategy, I am sorry, but I can not disclose it here.

Netizen A:

Insert a question. Is your micro-blog marketing at the brand level or the effect level?

Wang Zong:

Oh, Mr. Zhao, we can talk about how to cooperate.

Netizen R:

How can we reduce the turnover rate of talents, corporate culture, values and salaries?

Wang Zong:

It depends on which level of talent {page_break}

Netizen A:

Wang, let's continue with the problem.

Wang Zong:

Tolerable

Netizen A:

Over the past 1 years or so, almost 2 years have passed. E-commerce companies are mostly selling off sales, UV and curves. So, how do you see this?

Wang Zong:

If this is the case, I think it would be foolish.

Or to put it another way, the operator is not doing the brand, but selling the fruit downstairs.

Such electronic commerce is overdrawing its own life.

Netizen C:

Many people in the industry think that the trend of group buying shuffling is obvious. What do you think e-commerce will find new breakthroughs in the future?

Wang Zong:

The future development of e-commerce, I think it will make breakthroughs in the two parts of its own brand and logistics.

Netizens Qi:

What does ah Guan mean?

Wang Zong:

Yes, closing the door shows that China's e-commerce companies must conform to the Chinese consumption habits.

Netizen C:

Does Wang have any plans?

Wang Zong:

Friends of the business times: at least we have begun to exert strength on our own brands. As for the self built logistics system, that is what we need to consider when we grow.

Netizen C:

The road of private brand, everyone, Mcglaughlin and so on have been very strong.

Wang Zong:

Yes

But there are more things to tap in the market segmentation.