The Leading Brand Of Domestic Casual Wear Industry -- Semir Five
Semir corporate culture
Semir trademark and graphic interpretation:
"Semir" implies " The sky rises and the horse rises. "Sen" means many, and takes the meaning of "all the trees stand in the world". The extension meaning is "ten years' trees," a hundred years old people, providing good growth environment and development space for employees, making them grow into pillars. "Horse" represents a team of horses with a spirit of enthusiasm and courage. Its standard color is grass green, which means advocating nature, harmonious environment, and pursuing happiness and hope.
The core concept of enterprise is to uphold virtue and to be virtuous, and to win a harmonious and win-win situation.
Enterprise purpose: create popular clothing brand, build Semir permanent cause.
Enterprise vision: spread the Semir brand to every corner of the world, every consumer's heart.
Enterprise mission: create social wealth and cultivate future winners.
The spirit of enterprise: perseverance and constancy, honesty and credit go far.
Enterprise values: seek development for enterprises, create value for customers, create future for employees, and contribute wealth to society.
Talent view: the sage is on the top and the staff is expensive.
Philosophy of operation: a river is full of water and big rivers.
Brand goal: to create the most dynamic and competitive leader brand in the mass apparel market.
Team spirit: team strength is unbeaten, excellent service is everlasting.
Enterprise philosophy: team strength is undefeated, excellent service is eternal.
Enterprise positioning: "leading fashion, interpretation of popular" national leisure chain enterprises.
Enterprise mission: create social wealth and cultivate future winners.
Enterprise policy: the principle of maximizing value: create maximum value for life for employees, create maximum consumption value for customers, and create maximum survival value for enterprises.
Management thought: image first, service first, agency first.
It is beneficial to the improvement of corporate image, to the improvement of market share and to the improvement of the interests of both enterprises and agents.
Corporate culture: individual and enterprise development, material spirit and bumper harvest; the development of enterprises is to realize their own development.
Corporate fashion: enthusiasm, efficiency, stability and innovation
Corporate culture terminology and interpretation: a core
Semir storefront
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