Take The "Go Out" Business: Optimistic About Low Wages In Bangladesh
Manpower cost
In fact, the rising cost of labor has become the main "culprit" for the tight chain of enterprises. Wenzhou's debt crisis The revelation not only once again proves that Wenzhou's enterprises are highly dependent on private lending and even bank credit, but also the weakness and passivity of enterprises in the rising cost environment.
So, what are the components of the human cost increase of Chinese clothing enterprises? What are the realities that can help enterprises cope with them? cost The challenge of rising?
This was not a whim, but it didn't take much time. The French made the decision to abandon Sichuan and directly transfer the production base to Bangladesh.
This is also defined as a jump shift. The transfer strategy of Peng Xing, chairman of the French group, has come a big turn in three years.
Abandoning Sichuan
For most Chinese garment manufacturers, the most important challenge in the post crisis era may be the rise in human costs. In Wenzhou, many enterprises have lost a large number of orders, and the recent "Wenzhou collapse" crisis due to the broken capital chain and the rise in labor costs have also become a cause and effect.
The rise in costs forced companies to seek more capital to fill the gap. Unfortunately, there are few choices.
The transfer of French schools is one of the initiatives of enterprises to cope with rising labor costs. Within three years, the French school transferred the plan to rebuild and completely abandoned the transfer plan of investing thousands of Mu in Sichuan in 2007, and then quickly decided to transfer Bangladesh in 2010. This process will bring inspiration to the industry.
"As early as 2007, we have set up manufacturing bases in Sichuan, which is to transfer the manufacturing to Sichuan. But recently, we changed our minds. We decided to skip Sichuan and directly transfer our production base to Bangladesh. Peng Xing said, "why did it change? In 2007, when the number of personnel in Western Sichuan was good or the cost was good, we could still accept a cost of 1/3 less than that in the eastern part. However, now they are getting closer and closer, so that it is not very meaningful to set up factories in Sichuan now. According to the current situation, I think at most not more than 5 years, the cost of Sichuan and the eastern region will be flat, including the cost of manpower, the price of land in Sichuan, including the government's attitude towards investment, which is changing at the moment, and the policy will also change.
5 years later, Sichuan is now Wenzhou. The French School believes that the transfer of the mainland is unreasonable, and they can only turn their attention overseas.
"Bangladesh, however, has a monthly salary of only US $30 per person -40 US dollars, even if Vietnam is developing at an earlier time, it is only 100 US dollars now. Africa is also very low. Compared with that, the domestic cost is too high, and the average wage in China is now over 2000 yuan." Peng Xing calls the adjustment of the production transfer plan a leap forward development. The original investment Sichuan production base is adjusted to the French school's logistics land. "What the enterprises lack is not the industrial land. For the upgrading of the service enterprises, what is most lacking is the land for logistics. At present, the Internet is so developed, Alibaba is encircling everywhere, all customers and Kyoto are also encircling the land. At this time, we have to transform. In 2009, we launched vip.com online, that is to do online shopping, and enhance the comprehensive competitiveness of enterprises. Therefore, it is of strategic significance for us to transform our production base into vip.com's logistics land.
Unlike Peng Xing's worries about the cost of production in Sichuan, Lu Aijun, vice president of human resources in charge of France, is worried about Sichuan. Even if the French school is transferred to Sichuan, a large population province, it may not be able to recruit people. "Last year we went to Sichuan again to investigate. It is no wonder that we can not recruit people there, which has shaken our confidence in Sichuan."
Afraid to order
According to Lu Aijun, at present, the growth of domestic labor costs has generally caused great pressure on the development of enterprises: "now everyone is adjusting the salary range, which is higher every year. For this year, the average salary of the first 7 months of the French school increased by 40% compared with the first half of last year."
In such an environment, it is quite urgent to find the right "export" for manpower costs and other operational pressures.
"The rising cost of mainland China is already a worldwide challenge. We can see the profit comparison between the global fast selling giants ZARA and H&M this year. Why is H&M doing so well this year and losing three consecutive quarters? It is because its purchasing cost has increased by 25%, and 25% of the increase has come from China, mainly from mainland China. Why is ZARA's profit growing? The main reason is that its procurement costs remain stable. 70% of its purchases come from Spain, Portugal and Turkey, and China accounts for only a small proportion. In the past two years, the cost of manpower has basically not risen, or even down, resulting in a decline in the profits of H&M, and ZARA can not be affected. This is the global impact of the rising cost of procurement in mainland China.
Peng Xing said, "this is why we want to go to Bangladesh, because we want to achieve global sourcing. Businessmen are like this. It is normal to see where there is profit and where to turn his vision. We are also going to Bangladesh with our Japanese customers. They are also unable to stay in China. The rise in costs makes them unable to place orders at the moment, so we can join them and transfer them together.
The choice to transfer overseas, especially the transfer of ASEAN countries, seems to be an important choice for Chinese enterprises to cope with rising costs.
For the French school, the realization of global purchasing means the enhancement of cost control ability and risk resistance ability, and the zero tariff trade treaty signed by ASEAN countries and China makes it a priority to undertake China's transfer.
"Bangladesh is just a starting point for us. After that, we will soon develop places like Kampuchea, because China has signed a trade treaty with ASEAN. ASEAN is now exempt from tariffs. The cost of procurement in ASEAN is just the same as that in China, but it only increases transport costs." Peng said, "this is also our response to the financial crisis and the challenges of the post crisis era."
Made in China has only 5 years' advantage.
The direct transfer of overseas to most garment enterprises reduces operating costs and increases industrial risks. Because most enterprises lack the experience of overseas market operation, they also need to face the problem that the industry chain can not be matched for a short time.
As for the transfer of French to Bangladesh, it also needs to bear certain industrial risks.
At present, Bangladesh can simply produce shirts, T-Shirts, jackets and the like, and can not make high-end marten fur, mink skin, fur clothing, especially western style clothing products.
Therefore, the transfer of Bangladesh from the French style group, which is dominated by men's formal clothing, requires a process, including staff training, industrial support and so on, which require enterprises to bear certain risks and costs.
Peng said: "transferring bangladesh must have a process, including staff training, supporting the whole industry, including political stability, etc. These Bangladesh are not as good as China, so at this stage, our manufacturing advantage can persist for several years. If at the industrial chain level, they are like China, then China will be very passive."
"From the competitiveness of the Chinese manufacturing industry, if we compare with the neighboring countries, it will be fine for us to maintain the advantage in 3 to 5 years, although it will be very difficult, but the advantage can be maintained." Peng said, "but 5 years from now, we will not guarantee that our manufacturing industry will soon retreat if some of the countries around the world, including India and African countries, have gathered their manufacturing industries."
For China's clothing industry, the challenge of the neighboring countries to China's price advantage may become a top priority for Chinese garment enterprises. In Wenzhou, because of poor cost control and limited value-added products, the general enterprises' reliance on private lending has been enhanced. The tightening of macro monetary policy has led to the so-called collapse.
As a member of Wenzhou entity operators, the French school is also faced with great cost pressure. In terms of human cost, the growth of 40% over the same period has increased from 10% to 15% per year in the supply chain cost. Any enterprise will be depressed, so the French school will choose the global procurement road. This will help enterprises control risks, but it will also be a new topic for Chinese enterprises.
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