Prada And IDG Stake In Prada To Open Leather Manufacturing Era

France

It is reported that leather products of Hongkong leather manufacturing company was founded in 1968, and it is a luxury for many European and American countries.

It is reported that the company has been low-key, not known by the outside world.

With the end of the company's prospectus at the end of November, Prada's OEM in China's foundry industry is emerging for the first time, and is likely to be listed in Hongkong in December 6th this year.

This time, the sponsors of leather products are Bank of America, Merrill Lynch, DBS bank, and International Bank of recruitment.

Nearly HK $1 billion is expected to be raised.

PRADA and IDG, the basic investors, subscribed 19.6% and 22% of their shares respectively, of which PRADA's total investment amounted to HK $193 million.

Prada, a luxury retailer in France, has been listed successfully in Hongkong in June 2011. A luxury agent familiar with PRADA told reporters that PRADA is now eager to spend the money it has borrowed.

The pressure brought by the listing prompted PRADA to make investment decisions.

The stock company is considered to be stronger in the production process.

IDG, which is investing with PRADA at the same time, is optimistic about this industry.

IDG partner Yan Sheng recently revealed that leather goods are worth investing in luxury goods industry. He clearly put forward the intention of "looking upstream to the industrial chain".

As early as July 2011, IDG invested 10 million US dollars in the second place of the second-hand luxury goods consignment company.

Yan Cheng Sheng revealed that IDG's investment choices were more biased towards more mature luxury items.

In addition to the leather foundries of the times, the main investment direction also includes the European and American luxury brands and channel operators.