Adidas Yu China Sports Together 2008

Olympic sponsors Adidas's latest advertising campaign will be staged at the end of 2007.

The themes of these ads are: 2008 with Zheng Zhi, 2008 with Hu Jia, 2008 with Sui Feifei, 2008 with the Chinese women's volleyball team.

The selection of these teams and players can also see that Adidas has a hard time: Chinese football is a soft rib of Chinese love and hatred; China's diving is the legendary dream team; the strength of the Chinese women's basketball team is strong, and the Chinese women's volleyball team has the pressure not only to defend the title, but also to realize the full revival of the Chinese women's volleyball team and reclaim the world's heavy responsibility.

A more important point is that the impact of these projects worldwide is very strong, far greater than other traditional strengths in China.

The status of Adidas as an Olympic partner can be seen from the arrogance and scale of these sports.

The most prominent thing in this series of advertisements is not the clear and obvious color matching, but the background design in the picture.

Since advertising is the four item of football, diving, basketball and volleyball, there must be elements such as green fields, swimming pools, diving platforms, basketball courts, basketball frames, backboards and so on.

The ingenious and wonderful thing of Adidas is to replace a series of things that should be fixed and inanimate with real life.

In the TV version of this series of advertisements.

These props are also responsible for supporting and bouncing, which should be completed by facilities and tools.

It is easy for us to read out the intention of Adidas: millions of people are firmly supporting and supporting Chinese athletes.

Hu Jia plunged into the embrace of countless people. Zheng Zhi was relying on everyone's support. The most innovative idea was that the three players of the Chinese women's volleyball team, Li Juan, Xue Ming and Yang Hao jumped up to block up. There were countless arms and countless people behind them.

Such a scene can only be described by one word. If the Chinese athletes join hands with athletes, who can break through such a defense?

This series of advertisements has a unified "IMPOSSIBLE IS NOTHING" beside the central characters.

In the top right-hand corner of the screen is the conspicuous Adidas LOGO and Beijing Olympic LOGO tied for Beijing 2008 Olympic Games partner logo.

Adidas designed the brand with two LOGO as the nameplate of the garment and made a stitch around it.

Looking closely at it, people will be more likely to associate with Adidas's product attributes -- sportswear and sports equipment.

The design of the entire advertisement is ingenious, innovative and outstanding.

In particular, in order to highlight the dominant position of athletes, all the public appear to do the same old effects with special sketches.

This allows all protagonists to be recognized from the black, white and gray.

However, because the picture is too large and needs to be displayed with unity and unity, there are too many characters. The overall effect of the picture is somewhat dim.

The crowd opened their mouths, shouting, holding their legs and legs, and scramble together in one direction to make people feel uncomfortable.

Especially looking a little longer or late at night, sometimes a little scalp numb.