L.L.Bean Formally Announces Its Entry Into China Market

The world-famous famous outdoor sports brand L.L.Bean will be solemnly announced at the first China distributor conference held in Qingdao three days before the opening of the 2008 Olympic Games in August 1st. The official flagship store in China was held in September 27th. The first flagship store in Beijing held the opening ceremony in September 27th at the SOLANA Blue Bay international community in Beijing, capital. L.L.Bean China's first outdoor appearance will show you its hundred years of outdoor accumulation. In addition to the hundreds of large brand dealers and L.L.Bean managers invited, there will be many authoritative personages from the United States, South Korea and China's outdoor industries. Especially, the managers and media reporters of the major department stores have witnessed the debut of L.L.Bean in China, setting sail for China's investment promotion tour in L.L.Bean, and also opening the curtain for the development of the Chinese market. L.L.Bean brand introduction L.L.Bean was founded by Mr. Leon Leonwood Bean in 1912. After nearly 100 years of development and growth, today's L.L.Bean has grown from a small hunting shoe manufacturer that year to a global multinational group that sells over 10 billion this year. It represents "trust and reliability" in the hearts of lovers and sports experts all over the world. The service survey gave L.L.Bean a "first" evaluation of customer service; the sales volume of L.L.Bean website increased by 14% on the basis of 2006, and more than 81 million users visited the website; for natural protection, entertainment, health and human services, education and art, including Leon Gorman Park, contributed 2 million 600 thousand dollars to the development of Freeport; the Maine people contributed 250 thousand dollars to help the Maine people who need to cope with the increasing fuel costs; because of the commitment to greening L.L.Bean facilities, they received the 2008 Green Building Award from the US Green Building Council; in Maine, Massachusetts and New York, a new 30000 square foot hunting / fishing shop was built; in Maine, including two new stores in Japan, there were 15 new stores in the world. In 2007, L.L.Bean's net sales, $1.62 billion - had a 5.5% growth rate on the basis of 2006. The L.L.Bean board awarded $18 million 500 thousand to eligible employees, and another $10 million was allocated to the pension scheme to enable it to be fully implemented. "These bonuses are well deserved," said Leon Gorman, chairman of the board of directors of L.L.Bean. "On behalf of the board of directors, I congratulate L.L.Bean employees on their outstanding performance this year. We have a great team, and I am delighted to be rewarded for their achievement. At present, L.L.Bean is opening up in New York, Pennsylvania and Chicago three stores. The opening of Beijing flagship store is coming to an end. At that time, outdoor enthusiasts can finally see L.L.Bean in Beijing SOLANA blue bay international community. This outdoor expert's Chinese style.