Focus: Reflection On The 9 Major Electricity Supplier Websites Of 2013 Failures

< p > Review 2013, it is easy to remember those new or new "electric shock" enterprises.

However, there are ups and down, and 2013 let us see a lot of fallen enterprises.

Whether they are pioneers or negative textbooks, their failure can always bring some thinking.

Let's recall the boats that sank in the big wave of electricity supplier in 2013.

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< p > < strong > superior vegetable net -- fearless groping of fresh net. < /strong > /p >

< p > early January 2013, due to financing difficulties, fresh electricity supplier excellent vegetable network announced the pfer.

It was founded in 2010, is the first batch of China's first attempt to produce fresh products B2C mode of e-commerce enterprises, shortly after the creation of 2 million angel investment, and then announced the realization of profitability.

However, it did not last long. In less than three years, it experienced a period from glory to withering.

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< p > comment: fresh electricity suppliers start small sales, it is difficult to achieve direct docking with the production area, so that the quality and price of control products can not be fully displayed at the source.

Plus the "membership" shopping threshold is too high, the payment method is not flexible enough, can not guarantee the shopping experience, warehousing and logistics costs are too high and blind expansion, the best vegetable network finally collapsed.

Although there are huge market space for fresh electricity suppliers, what mode should be adopted in China remains to be explored.

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< p > > strong > wanmoore -- a conservative attempt to make groceries as an electronic business supplier < /strong > /p >

< p > early 2013, < a href= "//www.sjfzxm.com/news/list.aspx Classid=101112105" > Huarun group < /a > the online shopping mall, "Wanjia Moore" stopped, the project failed.

Wanjia Moore used to sell groceries, world famous wine, health beauty, 3C digital, with clothing, books, infant products, and so on, with over 20000 commodities.

It mainly provides online shopping and life services for Hongkong and Macao, and expanded its business in China and overseas in 2009.

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< p > comment: Huarun has been in a conservative operation for entering the electricity supplier.

Because there are no mature profit models and successful cases in the domestic counterparts, the implementation of wanmoore e-commerce project is inevitable.

In addition, the limitations of the system have led to the lack of progress, and the factions of the group have also restricted the market operation. The difference of tax rate is squeezing the living space.

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< p > < strong > Flying Tiger shopping: Foxconn's expansion of the misstep /strong /strong >

< p > early 2013, Foxconn's electricity supplier Flying Tiger Tesco entered the liquidation phase and was faced with bankruptcy.

In 2009, Foxconn set up the e-commerce business unit of the channel business group, which is responsible for the operation of the electricity supplier business. In August 2010, the flying tiger purchase was formally launched and separated from the channel business group.

Its chairman was appointed by IT leader Du Jiabin.

During the year when it was only open to the Group employees, Fei Hu Tesco bought more than 6000 yuan and made a profit. In 2010, it lost money after opening to the society.

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< p > comment: for Foxconn's electronic products, flying tiger Tesco doesn't have the price advantage and fails to get the first tier agent of the product, which is often more expensive than Taobao, Tmall and Jingdong.

At the same time, management does not understand the electricity providers, internal differences, flying tiger shopping distribution system also failed to keep up with the era of online shopping, team management is not according to the rules of the Internet.

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< p > < strong > Argos: the frustrating road between China and foreign countries < /strong > /p >

< p > March 2013, Haier group and the British retailer Argos jointly established the Argos brand e-commerce website "love shopping mall" announced the dissolution, the official operation of less than 3 months.

Haier said that because of the strategic adjustment of Home Retail Group (HRG, Argos's head office), it decided to quit China, and the two sides reached an agreement.

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< p > comment: from Haier's feedback, it seems that "foreigners dare not do it", but the problem is not so simple.

In addition to the contradiction between HRG and Haier joint venture and the problems of HRG headquarters operation, the deeper problem is how to copy the British model, which is not only solved by capital.

Haier is really "chicken ribs". Even if there is no dissolution, it will be difficult to develop independent business in the form of joint venture.

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< p > < strong > stocking housekeeper: a painful lesson of copying mode < /strong > < /p >

< p > May 2013, the news came out of the collapse of the vertical B2C stocking housekeeper in China.

Previously, it featured "B2C with service nature", launched the subscription mode, delivered products in accordance with the agreed period and quantity, and launched the unique mode of "wireless installation", similar to the electricity supplier buffet, consumers only need to buy at once, and can be delivered indefinitely throughout the year.

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< p > comment: Monthly custom electric business, C2B and other new models seem to be good abroad, but Chinese imitators often have no good results.

The market is different, the demand point is different. It is very important to choose selectively. We must establish a business model suitable for existence based on the market and not blindly imitate it.

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< p > < strong > half the sky -- the short life of "electric shock" in the supermarket < /strong > /p >

< p > May 2013, the "half sky" online website of Yonghui supermarket has been quietly offline.

During operation, "half sky" has been distributed in Jiangsu, Zhejiang, Shanghai and other regions to provide cash on delivery.

Speaking frankly, the mode of domestic supermarkets, the number of stores and distribution capabilities are temporarily unable to support the development of online fresh businesses.

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< p > comment: This is a warning to the supermarket to make fresh electric business, and it is also a "stable" medicine for the fresh business of the electricity supplier.

Online retailing requires high distribution and cold chain logistics, and now the core competence of supermarkets is not here. The low gross profit of supermarkets is also difficult to support fresh online retailing.

Perhaps, the supermarket "electric shock" to do more fresh is to train consumers' online consumer awareness.

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< p > > strong > big tree net -- broken dream of campus Nuggets < /strong > /p >

< p > May 2013, it has received tens of millions of investment, and the online a href= //www.sjfzxm.com/news/list.aspx "Classid=101112108" > B2C /a > tree collapse has been closed down for college students.

It was launched in September 2011. It is a university student service platform developed by the Chi hang team. Its important businesses include online shopping mall and flea market.

In the past half a month, we have recruited more than 40 thousand university student agents, set up branch offices all over the country, and set up cable experience stores.

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< p > comment: without the rapid response of the supply chain, it is impossible to have sustained profitability, and the distribution can not be bigger.

Generally speaking, traditional enterprises do business, some ideas are difficult to change, and market forecasts are too idealistic.

The expansion of big tree nets is too urgent and too fast. The plates are too big, and light operation and heavy technology can all turn into fatal factors.

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< p > < strong > 100 billion shopping -- the fragile shell of credit card mall < /strong > /p >

< p > June 2013, the largest credit card staging shopping platform in China was closed down, and the loan amount was about 30 million.

Its losses in 2012 have already begun to expand. After the 2013 Spring Festival, business conditions continued to turn bad and there was a shortage of operating capital. From January onwards, all executives were half paid.

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< p > comment: too fast personnel expansion has led to a high cost, but the volume of business has not increased significantly, and the cooperation with banks has not expanded.

Because of the great dependence of the credit card installment shopping mode on banks, and the instability of cooperation between the 100 billion shops and banks, the adjustment of banks is likely to cause great or even great losses to them.

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< p > < strong > cattle nest net: the revolutionary martyr of furniture business, < /strong > /p >

< p > October 2013, the furniture electric business Niu Wo net collapsed, and there was no warning overnight.

Two months ago, its website showed that it was still in the stage of investment promotion, supplemented by the marketing advertisement of "large scale".

The company registration information shows that the registered capital is 6 million yuan, the date of establishment is June 4, 2013, and the location is in Shanghai.

< a href= "//www.sjfzxm.com/news/list.aspx? Classid=101112107" > cattle nest net < /a > from establishment to bankruptcy only 4 months.

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< p > comment: Niu Wo net does not have an effective profit mode. The investment of the traditional furniture channel business needs to change the life of the traditional household channel, and the difficulty is too great.

Problems such as strong regional characteristics and more investment requirements have been difficult to break through.

There are many martyrs fallen down on the road of furniture business, and the pioneers are still struggling. It is urgent for a leading enterprise to highlight the encirclement and draw lessons from it.

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