Brand Communication: Advertising Should Be Based On Long-Term Perspective

< p > a brand with penetrability, depth and connotation. < a href= "//www.sjfzxm.com/news/index_c.asp > > advertising language < /a > its power of pmission is infinite, and it will often become a certain life creed of target consumers, and the principle of life has become a life style and life goal.

The value concept that it advocates and appeals and the value idea of the target consumer are highly harmonious and symmetrical.

< /p >

< p > each a href= "//www.sjfzxm.com/news/index_c.asp" > enterprise brand < /a > have their own slogan, let people remember in psychology there are several.

Companies often change advertising slogans, whether the market is lost or the brand is innovating, so many advertisements can not let consumers listen to it all at once.

< /p >

< p > under the new economic conditions, the speed of marketing pformation is dazzling, and the advertising language is even more difficult for people to understand. Enterprises change their professional managers to create their own slogan slogans, often a slogan has not been pmitted for long, and it is hard to be understood and disappeared by consumers. Some people simply do not understand what it means.

< /p >

< p > classic advertising slogan < /p >

< p > 7 brand clothing: men should be ruthless for themselves; < /p >

< p > carving: only buy the right ones, not expensive ones; < /p >

< p > wine: look at the future together; < /p >

< p > Day Beers diamonds: diamonds are forever, and one is forever circulating; < /p >

< p > Remy Martin XO: when Remy Martin opens, good things come naturally; < /p >

< p > NOKIA: technology is people-oriented; < /p >

< p > Confucius house wine: Confucius house wine is homesick; < /p >

< p > Xinfei refrigerator: Xinfei advertisement is not as good as Xinfei refrigerator.

< /p >

< p > these advertising slogans with deep memory are generally creative, innovative, highly developed, meaningful, concise and widely disseminated.

Our creative advertising and advertising language are meant to convey information quickly and to make target audiences easy to understand and understand accurately. But nowadays, most Chinese brand advertisements are playing word games with consumers, perhaps to show creativity. Creative people create new words and make new sentences without breaking the sentences. If there is no solid a href= "//www.sjfzxm.com/news/index_c.asp" > content < /a >, the form of advertising language, no matter how different, can not afford the important task of advertising communication.

< /p >

< p > we know that the purpose of advertising language is to concentrate and vividly describe the characteristics and character of products, so that consumers can directly understand products and brand information through advertising language.

A slogan can choose different appeals, that is, different things, but always highlight one aspect.

< /p >

< p > the pformation of advertising language must be based on the innovation of product brand and the pformation of strategic thinking of enterprises.

A creative, vigorous advertising slogan is simply a "golden key", and the value created is not tens of millions of advertising fees can be achieved.

< /p >