Jewelry Store Best To Take The Form Of Franchise Chain

In less than a month, some shops declared bankruptcy and transfer. Therefore, a wise operator has to join the chain operation to avoid this mistake.

A comprehensive survey of foreign countries Jewelry industry They have developed earlier and are now progressively mature. In these countries, a complete system has been formed from production to sale. A Mr. Michael, who came back from abroad, said that walking on the street can often find all kinds of jewelry stores and sales outlets. Shops are full of various styles and products at various levels, which fully meet the growing demand of consumers.

In China, this industry is still in the initial stage of development. Before 2000, China has not yet formed a real jewelry industry. At that time, jewelry was only an accessory product with furniture industry, gift industry, flowers, bedding and other products. In the past 8 years, as China's economy continues to warm up and the consumption of ornaments is increasing, China has its own jewelry industry.

The emergence of a new industry, on the one hand, implies great development. potential It also means that there are many problems. Because the jewelry industry has always been fragmented, the competition of the industry is becoming increasingly fierce. The small ornament shop lacks standardized operation, often without enough scale, rich variety and attractive appearance.

This kind of self-employed small ornament shop has higher cost, fewer types of goods, and less fashionable frontier. product line Therefore, the vitality is weak.

Fashion jewelry has a huge development space, mainly because it can firmly grasp the beauty of women, the pursuit of fashion and changeable psychology. Take a domestic brand jewelry as an example, with its rich legendary color and elegant design style, the jewelry has gradually become a fashion classic. Once a variety of jewelry is listed, it is refreshing to become the darling of the market.

As a business of jewelry, if the small jewelry store, which is mainly modeled on famous brand products, is bound to meet the needs of female consumers, and it will also be crushed by the chain stores of big brands. Therefore, the management of jewelry stores should have sufficient vision and business strategy, and the way of chain store is better.